Best Time to Post on Facebook: Do you know what would be the best time for posting on Facebook? You are not the only person who is wondering for sure.
In fact, this is one of the most common questions that people have. Also, it is a question for which there is no simple solution, panaceas, or silver bullets.
Which is the Right Time To Post On Facebook?
We all know that there has been a growth in the complexity of Facebook algorithms. So, there is no doubt that figuring out the timings for posting on Facebook is a bit difficult.
But then again, why is it that posting on Facebook at the right is so important for you? Let us answer that question for you. When you post at correct times on Facebook, your visibility will improve with time. After all, there are so many people on Facebook, right?
Did you know? Facebook has about 2.32 billion users on a monthly basis. Amongst those users, about 74% of people use Facebook daily.
So, with so many people using the platform, you do need to make sure that the message you are trying to send goes to the public. And how are you supposed to do that?
Well, it is by posting at the correct time, of course, what else? By proper timing of the posts, more and more people will see them and your brand will get more presence as well.
Posting On Facebook At The Right Time Is Important For Your Brand
In this world of competition, getting an online presence for your brand is important. There are so many different brands with their pages on Facebook.
Fun Fact for readers: There are about 80 million large as well as small business pages available on Facebook.
So, with such a growing number of businesses, why would people want to look at your page? So, the trick here is to make sure that they do at all cost. It is unlikely that your audience is going to be present on Facebook for the whole day.
An average user spends about 58 minutes on Facebook daily. Every single visit to Facebook lasts for about 10-12 minutes in total.
So, it is during those times, you need to make sure that your post is reaching the people. Hence, it is important to post at proper times on Facebook.
But then again, how exactly do you get to know the right times for posting on Facebook? The trick here lies on the understanding that you have of the industry. Also, the behavior and preferences of your fans and followers on Facebook are important to understand.
For Example, The correct posting time on Facebook for you might be a bit different from the correct posting time for someone else. This might be due to the difference in audience behavior, time zones, and so much more. The reasons are basically endless.
The internet is filled to the brim with tools that you can use in order to get information about posting times. However, with that, there is also a competition in the News Feed of the people on Facebook.
Fact for thought: About 43% of Americans tend to have their news from Facebook News Feed.
So, if you don’t really create the content that people like and don’t post it at the right time, then there is not any use of being on Facebook.
But don’t you worry for a bit because we are here to help you out.
General Best Timings Of Posting on Facebook
Facebook is certainly one of the most popular social networking sites in the world.
With about 66% of monthly active users using Facebook daily, you will get a lot of engagement for the brand of yours. You can easily become a part of their routine by making the posts right at the correct time.
We have some suggestions that you might want to take in order to have the best results for sure. Make sure that you listen to each and everything that we have to say.
When it comes to the weekdays such as Mondays, Wednesdays, Thursdays, and Fridays, posting between 12 PM and 3 PM is the best. Now you might notice that Tuesday is missing from the action. Well, that is because the engagement rates are a bit slower on Tuesdays.
Here is another fact for you. Fridays and Thursdays see an increase in engagement rate by about 18% in total.
During the weekend, however, the timings tend to change a little bit. You can post between 12 PM and 1 PM to have the best engagement for sure.
Do you notice the pattern that you have in here? Yes, you are right people. Posting on the early afternoon will be the right time in general. This is the time when people actually finish their lunches. They have some time to spare then. So, checking Facebook at that time is the right thing for them.
However, these are just some suggestions that are built on research in general. So, the actual results might be a bit different in your case as well. You need to conduct your own research to find out the right times for posting on Facebook.
There is a chance that your audience might not have that complete 9 to 5 working schedule. For them, the times of using Facebook might be a bit different. We are talking about teenagers that use Facebook and who don’t have a set routine.
Did you know? About 71% of teens are regular users of Facebook.
If your audience doesn’t have a fixed schedule, then they would check their Facebook at unusual times for sure. So, checking Facebook during the afternoon is unlikely for them. So, for such an audience, you actually have to test out the different posting times before you set anything.
How Does One Find Out The Best Timings For Posting On Facebook?
Do you want to find out the best times for posting on Facebook for your brand? Here we have some tactics which are definitely going to be a help to you.
The first step that you can take is using Facebook Analytics. Have you ever wondered where would the world be without Analytics tools? Use that to find out all about the engagement rates on your posts.
The next thing would be to use the information from Analytics to perform the process of A/B testing. This will let you know what content type to post for better results. Competitor analysis also proves to be really helpful in certain cases.
So, without any further ado, let us move ahead with the strategies that you can use.
Using Facebook Analytics
Yes with the help of Facebook Analytics, you can get a lot of information regarding the audience of yours.
For example, you want to know the audience behavior as well as the demographics of certain posts. Well, with the help of Facebook Analytics, you can do that in the easiest of the ways. There would be no trouble at all.
With the help of Facebook Analytics, you can know what time to post on Facebook to get the most engagement. This is what is going to be a help.
This will help you in reaching more and more people at the same time. This way, you can improve the visibility of the posts and hence get more promotion.
Find Answers with A/B Testing
Make sure that you post your content at different times. Posting the same type of content different times would make sure that you get to know what will be more effective. This is in order to make sure that you get to know the reactions of the audience at certain times.
You will also be able to test the times that are offered to you by Facebook Insights. So, you can see the amazing performance of your content. This is one of the most important things to keep in mind for sure.
Competitor Analysis Can Help As Well
Yes, you heard it absolutely right people. With the help of Competitor analysis, you can get some benefits. Know when the competitor is making their posts. Of course, there are people who have the same brand as you do right?
They would promote their brands on Facebook as well by posting content. You can check the audience’s reaction on their posts. Track their campaigns and business pages as well.
So, now one thing is pretty clear: There is no specific time of posting on Facebook. It totally depends on the audience that you have. Also, the products and services offered by you to the matters as well.
When you are creating your own page on Facebook, make sure that you post several times a day. This is in order to see what would work for your brand. This way you can easily find the correct posting time.