Best Time To Post On Instagram- A Guide To The Marketer

Best Time To Post On Instagram: “No one will touch it, Wait, wait let me click a picture,” This was the sudden outburst of expressions from my friend who sat on the dinner table in one of the fanciest restaurants in town. 

Do you find it insane?

Well in the era of Instagram it is not, where you can find multiple users standing tall and clicking the best of theirs and ambiance pictures to get popular on Instagram.

What is the Best Time for Instagram Post?

What is the Best Time for Instagram Post?

It goes without saying that the use of Instagram Hashtag becomes the next-gen lingo, where every new post gets a unique hashtag and gets populated in no time.

However, one specific doubt which everyone holds within that how come in such a short and succinct span of time, this very social media tools has become the talk of the town?

Well, don’t be surprised there are multiple reasons behind it, such as:

  • UI of Instagram is extremely friendly and doesn’t require the tutorial
  • Lets users taste popularity in real-time
  • A new generation marketplace, letting users and buyers to trade 
  • Filters break the monotonous and turn sassy and engaging for every audience type
  • A hashtag is the main brand value of Instagram and creates hype
  • An abode for the users to ‘Let them be their own’

Eventually, Instagram is the fusion of photography & top social networking site which helps the audience to get what they are looking for.  And in return, the Insta users get their fame.

But it isn’t that easier for your post to get noticed and attain recognition, there involve specific tactics to be implemented with.

To be precised, much before Instagram was launched there was the very existence of passion for clicking pics, but something which has transformed the complete aura of the posting that is done none other by Instagram.

The number of snazzy filters and easy sharing options has turned users to grow addicted to it and post their daily shots in the most engaging manner to grab the attention of the bigger & larger audience base.

What Triggers the Users’ Attention Towards Your Post?

Attention Towards Your Post


 Yes, it might sound surreal to some of you, but eventually, this is the fact, which every true-blue popular Instagram post hides within it, which suggests that timing plays a huge role in grabbing the attention of the users.

In this post, we’ve trawled some of the facts and the cheat codes to help you decode the mastery of Instagram timing, and this is what should help you get a unique audience.

So let’s dig out the measures that can help you find your personalized time zone to post on Instagram.

Here we begin the journey…

The Relevance Of Scheduling Your Instagram Posts

Yeah, that’s the biggest concern every single user gets most of the time, and somehow it turns out to be a moot point as well, but here what they need to fathom is that optimized times is proven to help in reaching more followers and get more engagement on your posts.

Scheduling Your Instagram Posts

Ahhh, sounds enticing!!!

Then when is the Best Time to Post on Instagram?

 It is an actual concern, which you shall get the answer towards the end of this post. 

In order to find your ‘perfect’ time for the inst posting, there are a couple of factors that have to be considered. And following such will only get you the most engagement on your Instagram profile.

In the year, 2019, 12 million Instagram posts, posted in multiple time zones around the world from accounts ranging from 100 to 1 million+ followers.

Know All About Instagram Post Time

Best Time to Post on Instagram

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2 am, 4 am, and 9 am EST
  • Wednesday: 7 am, 8 am and 11 pm EST
  • Thursday: 9 am, 12 pm, and 7 pm EST
  • Friday: 5 am, 1 pm, and 3 pm EST
  • Saturday: 11 am, 7 pm, and 8 pm EST
  • Sunday: 7 am, 8 am, and 4 pm EST

How To Calculate Best Time To Post On Instagram?

Indeed, there are multiple paid options in the market that let you schedule your calendar, but in on organic manner, there are few cheat codes to be followed that can trigger the better chance for your post to get noticed.

When Your Followers Are Online

Followers are Online

It is simple yet complex and many out there aren’t certain of this. When you get online and see your followers are also online, then you need to understand that is your time.

Instagram Tools

Instagram is not a pure social media channel, but there are various analytics and tools hidden within it. You must keep track of these tools and let your audience get research.

Instagram Tools

Instagram Insights

These insights are not the plain and futile just to check the post-activity, but you would be surprised to know that each of this insight has the potential to help you see where your followers are located, their gender, their age, and, most importantly when they’re most active on Instagram.

Don’t Stick to One Timing

It often happens that when we become too comfortable with one specific timing and keep posting at that hour, but you should not forget experimenting with different time and days eventually bring the much better results than you have even imagined before.

 What You Must Not Forget?

Accept this fact that different audiences will be active at different time zones, and even there are multiple categorizations for the audience type as well and the domain. But there are a couple of general rules you must consider:

Post For The Most Active Time Zone

I know it is a hard nut to crack but eventually, it is one of the most prominent factors which must be considered. You need to crack the time zones of your audience base and in accordance with you must let your post get to them.

Post More During Off-Work Hours

A normal user loves to scroll through the Instagram feed only when he is at the relaxing point. This can be during the lunch hours, which is again limited or after office hours, hence figure out the time slot and let your audience to get the post in their off-work hours.

Post More During Off-Work Hours:

Go As Per Your Niche

It is very easier to say that I will follow so and so time slot, but hey don’t forget that your niche also matters in abundance, wherein you let the users as per your niche as well.

For the Technology Domain

  • Best Time- Wednesday at 10:00 AM CDT
  • Engaging time slot- Wednesday to Friday from 10:00 AM to 5:00 PM CDT
  • Best Day- Thursday
  • Worst Day- Sunday

For B2C Domain

  • Best Time- Saturday at 11:00 AM & 1:00 PM CDT
  • Engaging time slot- Every day from 10:00 AM to 3:00 PM CDT
  • Best Day- Wednesday
  • Worst Day- Monday

For Educational Domain

  • Best Time- Monday at 8:00 PM CDT
  • Engaging time slot –Weekdays from 11:00 AM to 4:00 PM CDT
  • Best Day- Monday
  • Worst Day- Sunday

For Healthcare Domain

  • Best Time- Tuesday 1:00 PM CDT
  • Engaging time slot- Tuesday to Friday from 9:00 AM to 4:00 PM CDT
  • Best Day- Tuesday
  • Worst Day- Saturday & Sunday

For Non-Profit Domain

  • Best Time- Tuesday at 3:00 PM & 9:00 PM, Wednesday at 3:00 PM & 4:00 PM, Thursday at 2:00 PM & 3:00 PM, and Friday at 10:00 AM & 2:00 PM,
  • Engaging time slot- Weekdays from 12:00 PM to 5:00 PM
  • Best Day- Tuesday
  • Worst Day- Saturday


Last but not least, you must not forget that every brand has a different voice. This different voice is heard by a different set of audience, hence a strategy which might have worked for Brand A might turn disaster for Brand B. 

Therefore, you need to invest your time in research and assessment to understand what exactly your audience is looking forward to.

 However, in order to craft a sizable &  Instagram target audience base, you must be the expert of the app and its analytics, so your post would also garner the attention of millions of users in no time.

I hope this post must have given you a deeper insight into your Instagram post requirements and would help you bring the best out for your profile.

 Don’t forget to shower your love in the comment section below.

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