Do you want to rule social media like an absolute king? Well, knowing about the content is one of the most important things for sure. What do you need to post on social media is something that you need to know. So, we can say that the content is pretty important.
Did you know? Social media content is one of the top three content marketing strategies and it is at 83% in the industry.
So, there is no doubt that social media content has a lot of roles to play for sure. When you know what content to post, you will have a lot of benefits. But that is just half the battle, people. You have to know about one more thing which is quite important in social media. We are talking about the important times to post.
Yes, you heard it absolutely right, people. If you don’t know when to post on social media, you won’t be able to have the best results. Do you know what the best time is to make a post on social media platforms? Well, it would be the time when the customers of yours are online.
These are the times that would work perfectly for the brand of yours. There is simply not a single speck of doubt that you need to impress the people with your posts. But what if they are not able to see it? Then what is the use of posting on social media right?
There are so many different posts which just get lost in the news feed of the people. This is because these posts are not made at the right time. Surely you don’t want anything like that happens to your posts, right? With so many users of social media, you need to impress all of them.
Fun Fact: There are 4.4 billion active internet users, out of which 3.49 billion use social media.
In order to make sure that you are able to reach all of them in the best way, you need to post at the correct times. The best times to post actually depend on the platform where you are posting.
Of course, there are some other times which might be convenient for your company and the brand. However, there is no doubt that you need to post at different times for different platforms.
For example: Making a post in the afternoon on Facebook might not get you the best results. But if you post in the afternoon on Instagram, then you might get some amazing results for sure. This is because most people would like to see some snacking photos on Instagram during their lunch or snack time.
So, in this post here, we are going to provide you with a total breakdown of the different platforms and when you need to post on these. But before that, we need to discuss something else which is pretty important for sure.
Take The Time Zone Into Consideration
One of the most important things that you might have to consider when you are making a post on social media is the time zone. Now the time zone for your country might be different from the time zones in the countries of your users. So, that is certainly one of the most important things to consider for sure.
Consider Facebook, for example. There are so many different users of Facebook in different countries. However, India boasts of the biggest number when it comes to Facebook users.
Did you know this? There are about 330 million Facebook users from India. Now that is quite a lot.
So, for a company in America, posting during the day time will not be a good idea for its target audience in India. So, that is really a very important thing that they always have to keep in mind for the best results.
Taking Analytics Into Consideration
Another one of the most important considerations that people have to make is customer analytics. There are different times in which the customers are online. So, there is no doubt that companies need to know about it in order to make their posts at the correct time.
What is the point of making a post on any platform if the user is not able to see it? So, that is one thing that you always need to take care of. Knowing about the pattern of people to be online is really important. The analytics tools can be a very good help in that. Make sure that you try them out once to know what we are talking about.
You can easily use these tools in order to track all the online behaviour of the customers that you want to target. This way you will be able to know when people are using different social media sites. So, there is no doubt that it is going to be a help when you need to post at the right time.
So, that is really an important thing to consider for sure. Data is very important in this day and age and it is the case in here as well. So, why not go ahead and try it out.
When Should You Post On Social Media
Now that you know a little bit more about finding out the best times to post, we can get to other details. Let us see the different platforms and the best times to post on them.
Best Times for Posting On Instagram
If you are considering selling or doing marketing for your product on Instagram, it would be a great thing for sure. The best times for posting on Instagram would be during lunchtimes for sure.
That should be during the weekdays. 11 am to 1 pm is supposed to be the best time and also the evening hours of 7 pm to 9 pm. These are the times when people are mostly online on Instagram.
There is a chance that if you make your post there then someone will see it for sure. The best days when you can post on the platform are Monday, Wednesday, and the Thursdays as well.
Best Times For Posting On Facebook
When you are on Facebook, you need to have some great exposure. In order to achieve that goal, the best times for posting on Facebook between 1 pm and 4 pm.
That is the time when Facebook users tend to browse their profiles on the desktops during their working hours. You can also make posts on Sundays at about 3 pm to have maximum exposure.
The best days on the week for posting on Facebook would be Friday, Saturday, Thursday, and Sunday. You might not want to post on Tuesday because it is not great for sure.
Did you know? Weekends are the days that tend to get the most engagement when we are talking about the platform of Facebook.
Best Times For Posting On Twitter
When you have a business to promote, doing it on Twitter would be beneficial for sure. However, you need to make sure that you are posting during the lunch hours of the people and that is 12 pm to 1 pm.
You need to schedule your posts in order to fit the time frame for sure. You will be surprised to know that the workdays of the week are the days that get the most engagement on the platform of Twitter.
So, that is one thing that you definitely need to keep in mind. You wouldn’t want to post on weekends because that’s the worst. Most people don’t open their twitter accounts on weekends.
Best Times For Posting On YouTube
YouTube is another one of the platforms where you need to make the posts in order to get the best engagement for sure. Well, you need to know what to post on YouTube and when to post it so that you can have some great results. Well, the best times of posting on YouTube is also during the afternoon.
However, you will be surprised that the time for posting on this platform is rather long and flexible. Yes, you can make your posts at any time between 12 pm and 4 pm. Now that is a lot of time to make your posts, right? Of course, you need to make sure that you have recorded the video earlier.
It is during this time that most users tend to watch the videos for sure. Did you know that we watch about 1 billion hours of YouTube videos every single day? That is quite a lot for sure.
The best days when you can make the posts on YouTube are Fridays and Thursdays. These are the days when the users are most active. So, make sure that you don’t miss it at any cost.
So, that is all we have for you today. Make sure that you post at the correct times on social media to have the best outcomes. Start right now.