12 of the Best Social Media Marketing Books

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil

Social Media Marketing Books:- The introduction of social media marketing brought about a significant change in the way we communicate. But have you noticed the way it changed how brands and companies market their goods or services today? The Book dwells into just that!

‘The End of Marketing’ mentions traditional marketing avenues being dead. Social media icons on YouTube quickly generate more impressions on YouTube than a prolific brand like Walmart or Nike. A range of courageous content ideas by marketing experts, brand owners, and infamous content creators have been discussed at length in this book, ‘The End of Marketing’. 

These ideas will help the reader explore ways to build algorithms for building smarter paid-strategy plans to get in touch with their customers and potentially reach new ones. ‘The End of Marketing’ also aims to educate brands about how to bring a human touch to the brand and customer relationship as it is a key element for general growth.

Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

If you are looking to gain a detailed understanding of social media’s implications to your business and your daily life, then look no further than Socialnomics. This social media marketing book has gained widespread popularity since its release in 2009 and has been extensively used by companies like IBM, NASA, and prestigious universities like Harvard as well as local businesses.

Its primary focus is on tapping social media’s power to cut marketing costs, increasing sales, and reaching out to customers directly.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market by Aaron Agius and Gián Clancey

If you are looking to read a modern-day success story of a two-person team turning into a global digital marketing leader, then grab the ‘Faster, Smarter, Louder:

Master Attention in a Noisy Digital Market’ by Aaron Agius and Gián Clancey. 

The book shares industry-proven strategies coupled with research to back that up to get optimal attention toward your brands. The book’s key takeaway is that one must go beyond SEO and ad words to provide genuine value to your brand. 

Crushing It: How Great Entrepreneurs Build Their Business and Influence — And How You Can Too by Gary Vaynerchuk

No social media marketing book’s list is complete without this book by the 2009 New York Times bestselling author Gary Vaynerchuk. This book explores the success stories of many entrepreneurs who provide their innovative tips that could enhance your existing social media strategies.

It is a wholesome book that provides a range of practical and descriptive guidelines for standing out amongst your contemporaries! 

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Do you want to understand what social media content could help you reach your customer and retain them? Then, ‘Everybody Writes’ should be on your shelf! Social media profiles are created to entertain communication and to initiate them by writing as much as you can on your profile.

The books section on grammar rules and writing tips will educate you on how to communicate effectively! All in all, a thorough read of the book will update you on the fundamentals of great marketing.

See You On The Internet: Building Your Small Business With Digital Marketing by Avery Swartz

This book is a riveting and eye-opening read! It sheds light on how much you could grow by tracking and segmenting your audience. Understanding this could help you understand your customer’s behavior and subsequently make custom content for luring them in.  

‘See You On The Internet’ presents social media etiquette examples from the author’s real-life encounters of being a digital advisor, web designer, and instructor for fourteen years.

Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez

As the name suggests, ‘Brand Storytelling’ dwells on the aspects of rebuilding, assessing, and dismantling your brand’s story. If you want to breathe new life into your brand, this book could become your actionable guide. It focuses on developing brand loyalty and increasing engagement by harnessing storytelling for evoking emotions.

Digital Trust: Social Media Strategies to Increase Trust and Engage Customers by Barry Connelly

It is always said that the customer is key in the growth of a business. The shift to digital platforms for selling and interacting, building trust has become even more critical. To make your practices customer-friendly, make ‘Digital Trust’ your guide to reinforcing customer trust through social media!

One of the top ways is to ensure transparency for customer empowerment. There is also a detailed description of the practical tools that can help build and leverage trust.

Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott

Brands have been exploring multiple avenues, and one of them is to harness fandom’s power through social media. You will find anecdotes from the authors’ conversations with young entrepreneurs who found their way out of a rut by simply building personal relationships with their customers and followers. 

This is one of the essential steps for your business’s longevity, so you must give ‘Fanocracy’ a read!

Run with Foxes: Make Better Marketing Decisions by  Paul Dervan

What better book than ‘Run with Foxes’, a book that displays at length the experience of a man who spent 20 years in marketing? Paul Dervan shares his failures and successes at length and made him one of the world’s most prominent marketers. Through the book, he aims to unleash the secrets to better decision-making, making the book a MUST READ.

The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Richard Shotton

Want to become a thinker and observer? Want to learn what drives customers to make individual decisions and purchases? Then, ‘The Choice Factory’ should be your next read. The book discusses how you could influence your customer’s decisions and strategic ways to pull it off.

The Social Media Marketing Workbook: How to Use Social Media for Business by Jason McDonald

This book covers some of the essential tips on content marketing strategies a marketer must be aware of. If you are a beginner and a total noob with social media, you must get your hands on ‘The Social Media Marketing Workbook’. It gives details of all current social media platforms and ways to build plans to market your business on them.