Best Times to Post on TikTok (+6 Tips to Grow Following)

Best Times to Post on TikTok

Even amidst the disastrous pandemic looming, TikTok is gaining more popularity. Launched in 2016, the immensely popular social media platform has witnessed massive growth.

With the influx of more and more individuals eager to become TikTokers, the platform boasts  689 million active users per month. The statistic doesn’t even include the users in the home country of Titkok, China. 

It is without a doubt that TikTok is evolving. That is why understanding the ever-changing trends is crucial if you want to grab the spotlight on this platform.

However, with some dedicated planning strategy, you can decide the best time to post videos and enhance the engagement rate.  To gain more followers, you must try posting content when most of your audience is online. 

Is Finding the Best Time to Post on TikTok a Crucial Factor?

Are you wondering why the timing of you posting videos on TikTok matters? You might think that unique and excellent content is the gateway to massive views and increasing followers. Well, that’s not entirely true!

While it is obvious that great content is essential for generating views, other factors also play a crucial role. For instance, the timing of the posts on TikTok is a critical parameter. However, to better understand the concept of suitable timing, you need to know the algorithm of the platform. 

Tiktok uses a unique algorithm for engagement boosting. Firstly, the platform sends the video you post to some users. It is to identify their interest or reaction to your content. When a user gains too many likes within a matter of minutes, the Tiktok algorithm promotes the video to a wider audience base. 

But, if your target audience is inactive during this initial testing time, you will not garner sufficient likes or comments. Thus, it will have an impact on the number of views. 

If you are eager to gain followers, you must adopt smart marketing strategies. Knowing when to post for maximum engagement levels is a clever move. 

When is the best times to post on TikTok?

It is really difficult to find the best time for posting content on social media platforms. This conversation also includes TikTok. Though there are numerous stats that suggest valuable aid, it is vital to note that trends tend to change daily. That is why it is pertinent to have up-to-date information to gain maximum likes and followers. 

According to Influencer Marketing Hub, the perfect time to post on TikTok is different for the various days in a week. The study covered more than 100,000 posts and displayed the following results.

The times are denoted in EST or Eastern Standard Time.

As per the study, maximum engagement levels happened at 5 am (on Friday), 12 pm (on Thursday), and 9 am (on Tuesday). 

Is there a one-stop solution for the dilemma of posting on the most suitable hours on TikTok?

No, picking out the best time to post on TikTok is not a one-stop solution. There are some well-established times that you can take advantage of. However, every creator will have to find out their best hours with time. It will ultimately aid them in gaining more popularity. 

The reason why there is no general solution is that every content is unique. Your target audience may not be similar to other creators. Here, the interest, gender, location, and age of the target audience are crucial. 

But, some factors can help you  determine the best time to post on TikTok. It is vital that you check out these parameters and then act accordingly. 

How to determine the best times to post on TikTok?

Did you know that there are ways that you can determine the best times to post on TikTok? Check out these factors to expand your knowledge base. 

Location of your target audience

TikTok is one of the most popular social media platforms in the world. That means that the user base is global and expands in different time zones. For instance, Europe boasts of a whopping 100 million TikTok users. Also, the user base is 11 million in Germany and France each. These stats indicate that TikTok has widespread popularity. 

Are you wondering why the location of your target audience matters? It is because knowing their location can help you to determine the correct hours. For instance, if you post at a time when the US is sleeping, then you will not get a favorable engagement. That will not only affect your morale but reduce your views and likes. 

For this, it is vital that you ascertain the location of your followers or target audience. With TikTok analytics, it is now easy to track this information. We will talk more on the matter of analytics down below. 

The time when the audience is active

Now that the location is sorted, you need to focus on the next essential factor – active time. It is crucial to identify when your audience is the most active. 

It might seem difficult to ascertain the timing, but knowing the time zones will definitely help. Now that you know the location of your audience, you can deduce the active timings. 

For instance, if you have the majority of the followers from the UK and North America, then that is an approximate five-hour time difference that you will have to handle. It will become increasingly difficult to maintain the content schedule. But if you can master it, success will not be out of reach. 

Unfortunately, TikTok doesn’t have its own scheduling functionality. Moreover, apps that can automatically post content on TikTok at a specific time are not yet in existence. 

Thus, the only solution is to manually do it. Keep in mind that you will have to put in the extra effort. But, the results will definitely be worth it. 

TikTok analytics

TikTok analytics can help you derive a plethora of information on the best timings. You just have to know how to gain access to it. 

Steps to retrieve data from TikTok analytics-

Step 1: Get a TikTok Pro account

The only way to observe the analytics is to get the TikTok Pro Account. For this, you need to click on the three dots appearing on the top right part of the profile. After that, press on “manage my account.” Then, click on the “Switch to Pro Account” tab. 

Next, you will be directed back to the account menu with a notification. It will confirm your upgrade, and now you can check out the analytics. 

Step 2: Understand the tabs

There are three distinct tabs in the analytic section. It is vital that you understand them so that you can gather the required information with ease. In the overview part, you will see data related to followers, video views, and your profile views. 

The Followers tab enables you to know more about your followers, their growth, and interest. In the content section, you can gain different metrics such as likes, views, comments, etc. 

Step 3: Gather information on location and time

In the Followers tab, you need to scroll down. Then you will come across “Top territories.” There, you will get the necessary data. Now, you can know more about the timing when you take a look at the follower activity. Here, there are two options – hours and days. You can check both for more data. 

Step 4: Convert the UTC into time zones

Keep in mind that in TikTok, the time is set in UTC or Coordinated Universal Time. To know the exact hours, you will need to convert it into the time zone of the location of the audience. 

Six tips to increase your TikTok following

There are various ways that you can increase your following count on TikTok. However, opting for the best pointers will help you gain success within a short period of time. Here is a list of six effective tips that will help you reach your goal!

Find what sets you apart

Despite the presence of millions of TikTok users, only a few become successful; one reason is the inability to select a correct niche. It is pertinent that you recognize your skill, and thereafter, opt for the area of interest that can help your brand gain recognition. 

Are you having trouble understanding your niche? The simplest solution is to ask yourself what interests you the most and avoid blindly following the most popular or trending videos. Here, representing your personality and skill will make the content unique.

Opt for collaboration with fellow TikTokers

Collaboration with other people on TikTok is a great opportunity to increase your following. One of the best ways to improve the engagement rate is to post videos on another TikTok account. With the combination of two or more TikTokers, you can gain access to a wide audience. 

If you are still skeptical, keep in mind that recognized brands opt for this marketing strategy often. However, convincing the other TikToker to collaborate with you may take some effort. But, if you are already friends, then this could be a fun opportunity. 

Use appropriate hashtags

It is true that hashtags are a crucial strategy in any digital marketing plan. Irrespective of social media type, the usage of the right hashtags can make a big difference. If you want to create a trend or even follow one, using tags can help. 

With the appropriate hashtags, your videos can come when one searches for a particular keyword. But for this, you need to conduct extensive research. Identification of the right hashtags that suits your video is essential. 

Tiktok makes it easy to search for relevant hashtags. All you have to do is type in the first keyword on the search tab. After that, you can select the hashtags options and get a long list of related tags.

The best way to choose hashtags is to opt for the ones that have massive views but are related to your content. 

However, you must remember that only short captions are permissible in TikTok. That is why you must keep the length short and limit the usage of hashtags. Overflowing your post with tags is an unwise decision.You can use between 1-3 or 5-8 hashtags for each post; there is no specific limit.. 

Be consistent with content posting

Remember that you don’t need to post perfect TikTok videos. In fact, as a non-celebrity, expecting perfection with a minimal budget is absurd. Instead, use whatever resources you have to create authentic content. That will resound more with your audience rather than you pretending. 

Keep in mind that extremely professional videos might not actually have the desired effect on TikTok. 

Moreover, another thing that you must consider is consistency. You must be regularly posting videos on TikTok. That indicates that you appreciate your audience and want to make content for them. It will eventually lead to an increase in engagement and get the number of followers you desire. 

Post at the peak hours

To get maximum viewership and following, posting content at the most suitable hours is crucial. It is true that posting at strategically beneficial hours can help you greatly.

Moreover, you can also opt for posting twice per day. Are you wondering why you must post multiple times each day? It is to enhance the video exposure and help you gain more audience. 

However, you must dedicate a substantial amount of time to understanding your peak hours. For that, you need to study your audience and their behavioral patterns. Once you get that right, growing followers won’t be that hard. 

Participate in different trendy challenges

It might come as a surprise, but challenges are still prevalent on TikTok. If you accept the challenges that are trending, you have the chance to get a wide audience. It is the best way to get more views and increase the following count. 

You can now use your creativity to create entertaining videos. With the use of different editing tools, producing authentic content is simple and fun. 

Final thoughts

To gain higher user engagement and following via TikTok, there are a wide range of factors that you must consider. Firstly, you need to concentrate on analytics and conduct research on the location of your target audience. Then, you must deduce the best time to post on TikTok. With the right combination, you can gain a significant amount of followers. 

There are various ways that you can increase your Tiktok following. For starters, you must find a niche that you can excel at. After that, you can use hashtags, post unique content and maintain an engaging profile. Following these tips will enable you to become the TikTok star that you desire to be!