10 Free Email Marketing Tools to Save You Time and Money

Email marketing has become a favorite tool for marketers. Here, in this blog, we present you with a detailed guide of Email Marketing tools, a brief description of Email Marketing, and 10 best free Email Marketing Tools that will help you to take up this marketing strategy and excel in the market.

Email Marketing Tools: Email Marketing has immense growth in the 21st century. In the term “Email Marketing,” Marketing refers to that function of the marketer, which allows you to promote, sell your products or services to your customers. There are many ways to market your products or services, which include Email marketing.

Complete Guide to Email Marketing Tools

Email marketing tools


In a narrow sense, sending marketing promotions and information via emails to your target audience is called Email Marketing.  Using this approach, you need to send simple commercial messages to people.

However, in a broad sense, Email Marketing is a kind of marketing, which facilitates communication with your current customers and establishes communication with your potential customers by sending effective emails. This will lead you to enhance customer loyalty and trust.

In 1978, the first mass email was sent by Gary Thuerk, which had a reach to approximately 400 potential customers. This strategy highlighted the effectiveness of Email marketing.

If you want to communicate effectively with your customers, you need to develop a clear and compelling path that pushes your content to the end-user without any spamming or filter out.

When brands use email marketing, it is highly recommended to use the right tool to measure the effectiveness of the campaign. This is possible via using email marketing tools.

What are Email Marketing Tools?

Complete Guide to Email Marketing Tools

When planning to launch an email campaign, there is plenty of work for the marketer to do in a day. Among which, sending an email with the right message to your customer is one of the significant time-consuming processes.

For this, the manager must use Email marketing tools, which help in creating, sending, monitoring, testing, and optimizing your email campaign.

Email marketing tools allow you to create effective emails, deliver it to the targeted clients, and monitor your email campaign with analytics.

There are a lot of free email marketing tools, which allow you to avail their email marketing services. But of course, you need to screen out the most affordable and reliable tool which offers their services for free.

Using free email tools will undoubtedly save your precious time, valuable money, and other resources.

Top 10 Free Email Marketing Tools


1. Omnisend

Omnisend is a powerful email and SMS marketing platform specifically designed for ecommerce stores. With Omnisend, you can create highly targeted and personalized campaigns that drive sales and increase customer loyalty.
One of the standout features of Omnisend is its ability to easily integrate with leading ecommerce platforms like Shopify, BigCommerce, WooCommerce, and Magento. This means you can seamlessly connect your store data to Omnisend and use it to automate your campaigns and send highly personalized messages to your customers.
Omnisend also offers a range of automation workflows, including abandoned cart reminders, welcome series, and order follow-ups, making it easy to engage with customers at every stage of their buying journey.
In addition to email marketing, Omnisend also offers SMS marketing, allowing you to reach your customers wherever they are and increase your overall conversion rates.
Free Plan: Omnisend offers a free plan with all features, including email and SMS campaigns, signup forms, automation, and reports. Paid plans start at $16 per month


2. HubSpot Marketing

HubSpot Marketing

HubSpot Marketing is a very generous platform for email marketing. It is a free tool featuring CRM; it gives more value than just emailing when you start working on its feature you will be able to know about the fantastic package and services it offers. Some astonishing facts that will push you into using this tool are:

  • 1million + Subscribers
  • 150+ Group of Users
  • 6 Million+ Social Media Followers
  • 7 Million+ monthly visitors on Blogs

This marketing, sales, and service software help you in the growth of business with full customer satisfaction because it has an agenda, i.e. Good for the business, which means Good for the customer.

Free Plan: In terms of the email, you can send 2000 emails in a month for free after that, you will be charged $50 as a starter.

3. Zoho campaign

Zoho campaign

Zoho campaign is one of the email marketing tools which create, send and track emails with permission-based Email marketing. It helps you to build a strong and potential customer base with a real-time analytics tool.

It helps you to create attractive emails with your brand name, automates your emails, and building personal connections with personalized emails.

The personalized option of this free tool will make your customers feel that the message is written for them. Its advanced drag and drop components lead you to get more customer retention and nurturing them.

Free Plan: It is free upto 2,000 subscribers or 12000 emails per month after that its price starts with $5 per month.

Interesting Read: Turn Email Subscribers Into Social Fans With Bonus Tips

4. Sender


Sender is simple and easy to operate tool for email marketing, which ensures quick and easy customer communication with sending awesome emails to your target audience. It also includes additional features like email automation, push notification, and forums.

This tool helps you to optimize your existing email strategy, personalize your newsletters for each customer to create more impact.

Free Plan: It is open up to 2500 subscribers and 15000 emails per month after that $10 will be charged, which is up to 5000 subscribers and 60000 emails per month.

5. Mailchimp


It is the best email marketing tool, or we can say that it is one of the most leading tools for email marketing. It is free for all and forever. Mailchimp is more user-friendly than others provide the mobile feature with list management.

One can easily create emails, build a website, grab the domain, and design landing pages with the use of Mailchimp. It is the top-rated and highly trusted email marketing program that helps you to grow your business.

Source: Google

Free Plan: It is free up to 2000 subscribers and 10000 emails per month after that their prices start at $10.

6. MailerLite


MailerLite is one of the handiest email marketing tools for expert nowadays. It provides 24/7 live support, and with this advanced emailing tool, planning and shooting an email campaign is now made easy for marketers.

It clubs some of the most latest features such as landing page optimization, email automation, pop-ups creation. With this tool, marketers also get the survey report of recipients to get valuable feedback.

It has a 97.5 % satisfaction rate by responding within 5 minutes on live chat. It also provides 15 days free trial for their premium features.

Free Plan: It offers free up to 1000 subscribers and 12000 emails per month after that its prices increase gradually with the subscribers.

7. Benchmark


Benchmark ensures that you to drive more revenue by sending accurate and beautiful emails to potential customers at the right time. It will ultimately lead you to save time and get more benefits.

It tracks your success in real-time, upgrades them to make a better campaign, and monitor results.

Free Plan: You can send up to 250 emails to your subscribers after that as per your needs, you can get a subscription to avail more features.

8. Mailjet


Mailjet is powerful for email marketing; its agenda is “Build Together, Send Smarter.” It uses the most powerful email platforms to craft designer emails and send them to the targeted clients.

It creates beautiful and smart emails in a few clicks, easily manage your audience, and analyze your performance with some analytical tools.

You can get all the information and feedback in the comprehensive documents made by the Mailjet team. Over 130000 companies are using Mailjet on a daily basis.

Free Plan: It is free up to 1000 subscribers with no email limits; after that, you will be charged approximately $9 per month.

9. EmailOctopus


Whatever you need for email marketing, you can get it here. EmailOctopus has beautiful templates with its drag and drop features, and you can design beautiful email which looks adorable on all devices.

Over 40000 organizations are actively using this tool with great satisfaction. You just need to automate your emails and monitor the response and get leads.

Free Plan: It is free up to 2500 subscribers and 10000 emails for 30 days only, and after that, you will be charged $19 per month.

10. SendinBlue Email


SendinBlue is more than just email marketing; it provides various tools to market your product or services you don’t need to go anywhere; you can find everything here related to digital marketing.

You can grab your target audience on social media with email marketing services, SMS marketing, and live chat services. Build a strong relationship with your customers through CRM, and at the same time, save your precious time with email automation.

Moreover, you can turn your visitors into customers through landing pages, Facebook ads, and signup forms. It has 10 years expertise team to handle your email campaign.

Free Plan: It is free with unlimited subscribers and 9000 emails per month, which includes 300 emails per day.

11. SendPulse


SendPulse is one of the most precious multichannel platforms which provides you easy communication with customers through effective email, web push notification, SMS, Facebook messenger, and Vibers.

Here you can deliver various types of messages separately and combine them with its automation services. It has 130+ free templates for creative email crafting and trusted by 1000000 users. It also provides A/B testing services.

Free Plan: It is free up to 2500 subscribers and 15000 emails per month after, as per your need, you will be charged $8 per month or so on.

The EndNote

With mug up of all the tools, we can easily conclude that there are thousands of email marketing tools available on the web that provides various services, all you need to do is to clarify your needs and get the tool accordingly. Let us know which tools work best for your email campaign.

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