Top 10 Free Courses to Learn Social Media Marketing Online with Certification in 2022

Free Social Media Marketing Courses Online with Certification-With billions of people using the social media platforms like Facebook, Instagram, Twitter, and more, businesses are leveraging them to connect with their audience. Social media has become a prominent channel for building brand awareness online.   

However, in order to make the most of the social media channels, having the necessary skills is important. It isn’t as simple as creating and posting relevant photos and then waiting for comments or likes. But it is much more. 

Are you unable to engage your target audience on social media platforms? If yes, then you are actually missing out on the opportunity to grow your business and gain more leads. However, do not worry, taking up the social media courses online can help.

Many people have a perception that they need to spend a lot in order to get certified and learn valuable social media marketing skills. However, the good news is that there are a number of social media marketing courses available for free.

Getting certified with free courses can help you establish a solid presence of your brand on social media platforms. Are you looking for the best courses online? Here are the top 10 free courses that will help you learn the essential skills of social media marketing.

1. Coursera’s What is Social? 

‘What is Social’ is a popular social media marketing course that is offered by Coursera. It is basically an introductory course. If you are completely new to the social media world, this course is the perfect option for you. 

It can help you learn the basic concepts of social media marketing and ways to leverage social media for your business. The course will make you familiar with the latest trends in social media. 

Moreover, the course will also help you understand the changing dynamics and value of big data. With the use of reading materials, videos, quizzes, and assignments, the course enables you to gain a stronghold on social media marketing.

The course duration is nine hours. However, it is best to complete the course over a period of 3 to 4 weeks. Once your course modules are completed, you will get certified.

2. HubSpot’s Social Media

If you are eager to learn how to successfully build a strong social media strategy, then this course is the right option for you. The course provided by HubSpot is an all-in-one course that helps you learn all the essential aspects of social media marketing. 

At the end of the course, you will be able to craft a solid social media strategy in order to expand the reach of your business online. You will also get to learn advertising on social media and monitor the performance of your social media accounts. 

Moreover, you will get to know about the techniques to measure the ROI of your social media marketing. By keeping track of your social media marketing performance, you will be able to make changes in your strategy and grow the ROI of your business.

The course includes 40 videos, 9 lessons, and 34 quizzes. In order to complete the course, you will require 4 hours and 39 minutes. However, if you want to get into the details of each topic, you can take more time.

3. eMarketing Institute’s Social Media Marketing Course

This course will provide you with a 165-page ebook. It serves as a learning material that will make you well-versed with the essentials of social media marketing. Once you complete the reading material, you will have to take a test.

On passing the test, you will be awarded the certificate. In the course, you will learn the basics of the different social media platforms. You will also learn ways to define and identify your target audience and engage them with your brand.

Moreover, the course will also help you understand the do’s as well as don’ts of social media marketing. The ebooks offered in this course have 25 chapters that cover topics like blogging, content sharing, promotion, SEO, analytics, and more. 

As the course is completely text-based, the time duration will vary from individual to individual. The best thing about this course is that it gives you the opportunity to learn at your own pace and excel in social media marketing successfully. 

4. Quintly’s Social Media Analytics

If you want to enhance your knowledge in social media analytics, you must take up this course offered by Quintly. It is a beginner-level course that will help you learn the basics and get a better understanding of social media analytics.

The course consists of a number of steps or modules, starting from analysis of the current situation to automation of analytics reports. The key aspects that you will learn through this course include situational analysis, competitor benchmarking, and KPI identification.

Moreover, you will also learn how to collect data from social media platforms, understand metrics and analytics reports, and decide on the audience. You will also gain insights into the ways to automate reports. 

The course includes a number of reading materials, videos, and quizzes. In addition to analytics, you will also get to learn the very basics of social media marketing. 

With engaging materials, you can experience optimum learning about social media analytics to increase the success of your business.

5. Skillshare’s Introduction to Social Media Strategy

Introduction to social media strategy is another beneficial social media marketing course that is offered by Skillshare. It is a beginner-level course that is designed to provide you with the knowledge of designing a successful social media strategy.

Right from how to get started on social media to paid advertising strategy, this course covers everything. You will learn how to find the right voice for your brand and the best ways to create appealing content for your target audience.

Whether you want to increase the traffic of your website, drive sales, or simply create brand awareness on social media, this course can help. You will also get to learn about the right tools to use in order to reach out to a wider audience on social media.

The best thing about the course is it is a short video tutorial of just 45 minutes. However, if you want to explore the topics in greater detail, you can carry out your own research.

6. Coursera’s Social Media Monitoring

Social media monitoring is a free course offered by Coursera. Irrespective of your skill level, you can easily take up this course. The course will provide you with insights into the ways to your customers and target audience on social media platforms.

The course covers a wide range of important topics such as keyword filtering, Google-related searches, use of Google alerts, and more. You will also learn how to curate different content and identify the right influencers for your brand.

It also offers different monitoring strategies for Twitter, Facebook, and other social media platforms. It even provides you with various examples of social media monitoring. 

In addition, you will get an overview of various social media monitoring tools that you can use in order to keep track of your customers and target audience. Learning these strategies will help you easily grow the presence of your brand on social media.

7. edX’s Strategic Social Media Marketing

If you are looking for an advanced level course on social media marketing, then this course is the best option for you. The syllabus of the course is specially designed for advanced-level learners. 

The course will help you learn the strategic and practical methods of leveraging social media to increase your brand’s presence. At the end of the course, you will learn how to effectively develop effective social media strategies.

You will also gain knowledge about the best ways to create engaging content to post on different social media platforms. You will learn how to successfully monitor the buying behavior of your potential customers.

The course is taught by highly experienced instructors who can provide you with quality knowledge. The duration of the course is six weeks. However, for the certification, you will have to pay a fee. 

8. Coursera’s Content, Advertising & Social IMC

When you want to create a buzz about your brand, this is the course that you must take up. The course will help you specialize in social media marketing and craft engaging content that can go viral in the industry.

The core topics involved in the course are advertising, content strategy, and social integrated marketing communications. At the end of the course, you will also be able to easily measure the ROI of your different social media marketing campaigns.

This will enable you to make the necessary changes and enhance the ROI of your business. The course comes with a shareable certificate that is proof of your knowledge and skills gained.

In order to complete the course, it takes 8 hours. However, if you want to go slow and learn the topics in detail, you can take up to 4 weeks to complete the course. 

9. Oxford Home Study Centre’s Social Media Marketing

This free social media marketing course from Oxford Home Study Centre is an excellent option for newbies and inexperienced users. The course will provide you with insights into the very basics of social media marketing.

The course gives you an opportunity to learn about social media and earn a certification. Right from the importance of social media marketing to ways of coming up with an effective strategic plan, the course will teach you everything.

You will get to learn about the 5P’s of social media and ways to implement them. You will also get to know the effective strategies that will help in expanding the presence of your brand on social media.

The best thing about the course is that it is self-paced. You can learn at your own pace, give the test, and earn the certificate once you complete the course materials.

10. Hootsuite Academy’s Social Marketing Training

Whether you are a beginner or an intermediate, this course from Hootsuite can be the best option for you. This social media marketing course consists of 6 chapters and about 80 lessons.

It covers a wide range of topics such as strategy, optimization, growth, paid advertising, content, and more. The course can provide you with training on different social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and more.

The duration of the course is six hours. The course is completely free. However, in order to take the test and earn the certification, you will have to pay an amount. 

Conclusion

With 4.48 billion active social media users worldwide, you cannot miss out on leveraging social media for the growth of your business. If you are finding any difficulty in making the most of the social media platforms, taking up these courses can help.

The best thing is that without spending anything, you can gain immense knowledge and skills through the course. Enroll in the top social media marketing courses today and learn the strategies to enhance the reach of your business on social media.