How To Create Facebook Groups [Detailed Guide]
Do you know that there are millions of groups present on Facebook ? By this, it can be understood that Facebook Groups are a very effective marketing tool. Facebook Groups can be used by the brand to spread brand awareness and increase revenue through engagements. Here in this article, we have shared a detailed guide about creating a Facebook Group.
create a Facebook group:- Facebook is a place where people connect, interact and build relationships online. Ever since Facebook hit the first 1 billion monthly active users mark in 2012, the number has grown manifold. Now the recent statistics show a whopping 2.80 billion monthly active users in 2021.
If you are a marketer in 2021, you cannot let go of the massive reach that Facebook has to offer. Even with strong competitors like Snapchat, Twitter, etc., Facebook still has the highest number of active users and has been people’s favorite for a long time.
What makes Facebook the undoubted winner of the social media race? It understands the user’s needs and adds or modifies features accordingly. One of the most used features is the Facebook groups, where people with similar interests create a community and discuss their thoughts.
More than 1 million people use Facebook groups. As a marketer, you can leverage the benefits to create a Facebook group and keeping it alive. This article guides you through the process to create a Facebook group. It also delves into the benefits it has to offer for your business.
Let us start with the basics first-
Table of contents
- What Is A Facebook Group?
- How is Facebook Group Different from Facebook Page?
- Advantage to create a Facebook group for Business
- Types Of Facebook Groups
- How to create a Facebook group?
- Facebook groups- Best practices to enhance organic reach
What Is A Facebook Group?
Facebook created the Facebook group feature to create a space where like-minded people could get together virtually and share their thoughts and experiences around a common topic.
Businesses must use it to understand the likes of their customers. It also helps them to get real-time feedback for their products and services. It is also one of the best online places to promote your business and reach out to your customers about updates regarding the company or the products.
Therefore, it is a potent tool for digital marketers to build a network and create customer relationships that last longer. With the right strategies, you can also create a strong brand image among your existing and potential customers.
For this, you must establish why you want to create a Facebook group. Everything from the name and the content you post should align with your business goal. Once you do this, you are halfway through creating an effective platform to monetize your business.
How is Facebook Group Different from Facebook Page?
The difference lies in the intent.
A Facebook page showcases your business profile- what you got to offer in terms of products and services, your achievements as a brand, testimonials, etc. All of this creates an impressionable appeal to the visitors of your page. It also adds authenticity and credibility to your brand image.
You can consider it as an official face in the social media world and a place to showcase what your brand stands for. It is also a great way to understand who is interested in your services and products. Here you can post regularly, and it will be visible on the internet, via Google also.
Facebook page also lets you engage with others. It enhances your presence and helps highlight your brand more on others’ news feeds. The more the visibility, the higher chances of your business getting noticed and hence, higher chances of lead generation.
On the other hand, Facebook Groups are more like building a community of your own. It enables you to add people who you think might have common interests. It provides a common place for your customers to share their appreciation and grievances related to your products or services.
The group members are encouraged to share their views, experiences, memes, awareness posts, arrange to fund social causes, etc. It gives you a broader perspective about how much customers love your services or if they are unhappy. You can also create polls and understand their preferences before launching a new service.
Facebook groups are means to create massive organic reach, and their benefits are often not discussed enough.
Let us look at how Facebook benefits businesses before we help you create a Facebook group of your own.
Advantage to create a Facebook group for Business
- You get to interact with your audience on a personal level. You start creating a bond beyond business to gain their trust and loyalty towards the brand. It also motivates you to create an impeccable customer experience with each of your services.
- It is a tried and tested way of increasing your organic reach. As people in the groups praise your products and engage more with your content online, the Facebook algorithm pushes your brand to reach more audiences without spending a buck on its advertising.
- Your group is a community where you build lifelong customer relationships. Engaging with their posts on the group and giving them exclusive offers makes your customers feel special.
Types Of Facebook Groups
Facebook groups can be classified into three categories based on the privacy settings you use. Even though facebook ensures data credibility and security, some businesses want their social interaction to be private while others want it to attract new eyeballs.
So, before we guide you through creating your Facebook page, you must understand the types of Facebook groups you can create.
As the name suggests, all the content that you or any members post or share is visible to the public. It is even visible in the google search. Anyone with a Facebook account can look through the posts, activities, list of members, admins, and moderators.
Keeping your Facebook group public is like keeping the doors of your community-wide open for strangers to peek in, analyze the activities and make a decision to join or just lurk around and leave the group. Anyone can join the group without seeking permission from the admin or the moderator.
Public groups allow non-members to engage and post in the group. Your Facebook group reflects your company’s online conduct. Therefore, while choosing to go public, you need to constantly keep a check on what’s being posted.
Private and Visible
Private and visible Facebook groups are similar to public groups in some ways. It can show up in searches, and any Facebook user who stumbles upon your group can see the group details like the creator, admin, and moderators.
However, to join these groups, one needs to get permission from the admin. Also, only members are allowed to know the list of members and read the posts and enjoy the activities of the group.
In short, private and visible makes you searchable and also gives you the power to control who sneaks and peaks into your group. This way, you can easily filter the potential bots and keep them from spamming your page.
Private and Hidden
Private and hidden groups are the secret groups. And as you can guess, they do not show up in the searches at all. Only members have access to all the information and the posts. No stranger is allowed to join the group without an invite from the admin.
As the group does not appear in any of the searches, you may not be able to enjoy the benefits of having an organic reach. However, it adds exclusivity to the group.
The privacy settings hide all the activities from the general public. It is a good option to choose, if you want just handpicked members in your group and make them feel like a VIP. It works splendidly when your products and services target a specific audience.
Now that you know the different versions of the Facebook groups, here is the answer to the question which you have been waiting for so long-
How to create a Facebook group?
To create a Facebook group is not rocket science. You need a basic understanding of how Facebook works, and you are good to go.
Step1: Decide whether you want to create a group using
- Your Facebook profile
- Your Facebook business page
Either way, the steps are simple and similar. Anyone visiting your group will see “Facebook page name or Facebook profile name” as the creator.
Step2: Select Groups
Go to your Facebook page/profile.
From the chequered Menu icon, go to Create> Select Groups
Step 3: Add Group Name
Add the Group Name and all the required fields that describe your group the best.
Step 4: Select Relevant Option
Under the “Choose Privacy” field, select the relevant option.
- If you select “Public”, anyone can access the group information.
- If you select “Private”, a new field just below it will appear. Here you need to set the visibility of the group. If you choose visibly, your group is private and visible, meaning anyone can find the group but does not have the access to post or see the group information.
- If you choose hidden, then only group members can find your group.
Step 5: Add people to your group
Note: if you have chosen privacy settings to be Private and Hidden, you need to send invites to people. Only then can they join the group.
Step 6: Personalize your group
- Add a Facebook cover photo
- Add an attractive group description
- Share commercial/business affiliations, if any, in the description.
- Add Locations
Note: You can change the cover photo and the description at any time.
Step 7: Click Create
Step 8: Start Posting right away!
How to post in a group?
You need to consistently post in your group and encourage other members to engage with your posts-The more, the merrier.
However, make sure you do not overdo it with irrelevant content for the sake of posting regularly. Be consistent, yet maintain the quality of posts.
Create posts that align with your goals and are relevant to your business or something your consumers can relate with and remember your business.
To post in a group, follow these simple steps:
- Go to groups
- Click create post
- Type your thoughts, decorate them with pictures or videos or Gifs to make them engaging.
Facebook groups- Best practices to enhance organic reach
Some practices that can help you use Facebook groups to take your content marketing to another level are listed below. You can always try out various permutations and combinations to understand your customer’s wavelength and connect with them on a human level.
It helps skyrocket the online visibility of your brand.
Define the goal of your group
You need to be aware of your goals. It helps you create a community that enhances your business value. For this, you need to understand:
- Your Niche
- Your Target audience
- Whether you are promoting a service or product or are just socially hanging around to understand the mindset of your customers
- The tone and topics of discussion on the group, etc
Be consistent with value-packed content
You must be consistent with your posts that provide value to the members. Remember it is not about quantity, but quality. The more valuable posts, the more people will be interested to engage and keep the group active.
Give a warm welcome to the new joiners
Who doesn’t like a little recognition? Make it a ritual to welcome new joiners to the group. Introduce them to the goals of your group and other members.
Engage in an open discussion regarding current events
You can also start a healthy discussion around current affairs. It can be anything of your choice that aligns with your goals.
Choose the group name wisely
Group Name is the first thing people notice about your group. It should be catchy, crisp, and yet translate the spirit of the group effectively. Avoid vague and cliched names, be creative and unique.
Now that you know how to create a Facebook group and understand the benefits, why don’t you go ahead and try out! Let your brain cells work towards creating a highly engaging social media marketing strategy!
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