How to Create a YouTube Business Account: A Step-by-step Guide

How to Create a YouTube Business Account: The impact of social media in our daily lives is undeniable. With the start of the new decade, social media platforms will be even more relevant in various life fields. Social media users have risen exponentially in numbers, and amongst many other popular social media platforms, YouTube is one of the most popular ones. In fact, according to studies, YouTube is the second most popular website, right after Google. 

YouTube is also the most popular social platform amongst US adults, with almost 75% of Americans using the social video site suggests a study.

That makes YouTube a potent platform that can lead to enhanced business growth and an enormous increase in your business reach online. YouTube can also help increase customer engagement and build brand recognition and reputation for your business. 

But what do you need to do about that? Social media marketing strategies come in bundles, and you can find many to make your brand popular on YouTube. But to begin with, the very first step is to have a YouTube Business account. This article has provided you with a step-by-step guide on how to create a YouTube Business account. 

So, let’s start!

Step-by-step Guide to Creating a Youtube Business Account

With these simple steps, you can quickly and conveniently set up the YouTube account for your business and then move forward with your marketing strategies and campaigns.

Along with a step-by-step guide to create a YouTube Business account, we have also offered an after guide for your YouTube business channel to make your YouTube game strong and help you get increased success and ROI. 

Creating a YouTube Business account is as simple as it gets and although it may seem to be a little challenging to get started with some, it is not. It is simpler than starting with a business account on many other social networks. 

Let us take a look at 6 easy steps to create your YouTube Business account successfully. 

Step 1: Sign in to a Google account

If you have an existing Gmail account for your brand or business, all you need to do is sign in to the account. If you have not created one yet, visit the Google account creation page. You can either create a new Gmail address for your business account or use the existing email address.

Step 2: Go to the YouTube Homepage

In the next step, visit the YouTube homepage. You can type in www.youtube.com on your browser’s search bar or click on any saved YouTube homepage shortcut if you have one on your browser. 

Step 3: Click on the Avatar icon

This avatar will be sourced from your Google account, and you will have to click on the avatar you want to choose for your YouTube business account. 

Step 4: Click on My Channel

After you have selected your preferred account by clicking on the avatar, you will have to click on “My Channel” to set up your YouTube Business account. 

Step 5: Business account creation

After clicking on “My Channel”, click on the option that says “Use a business or other name” and this will lead you to a screen where you can enter your brand’s name.

Step 6: Activate your new YouTube business account

After you insert a proper name to your account, now you can click on the “Activate” button and successfully activate your YouTube Business account. 

After-Guide for YouTube Business Account

Now that you have created your YouTube Business account, here are some additional tips and a comprehensive after-guide to make your account presentable, functional, and highly useful for your brand and business.

Like the creation of the YouTube Business account guide, we have simplified the following steps and created a very easy-to-implement after-guide to help through your YouTube Business account’s complete setup process. 

Here are the points to remember and act on! 

Filling Out All Business Details

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Your YouTube Business account is created with one essential purpose, that is, increased engagement and attention towards your brand. A descriptive and well-defined YouTube channel will surely draw attention to your brand. That brings us to the step of filling out your profile with all business details and completing the channel description.

It will be the very first thing to appear on your screen right after you have created a YouTube Business account.

Describe your brand and the kind of content viewers will find on your channel and put in all relevant information. You can also add links to your business website and other social media networks associated with your brand.

Channel Artwork and Icon

First impressions matter! We all know it! And the best way to make an impression on viewers is through your channel’s artwork and icon.

Presentation is the key to making great engagement on the Internet. Your channel artwork and icon are the first and most visible elements to any viewer visiting your YouTube business account. 

You will find a large banner displaying the channel name on every YouTube channel. Make sure your banner speaks volumes about your brand and what you represent or offer to viewers.

Be it minimalist or be it superfluous and extravagant make sure you create a great impression on anyone visiting your channel. You must remember that YouTube suggests that you upload your cover photo at 2560 x 1440 pixels and your image must have a maximum file size of 4MB.

Channel Description

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Your channel description is also a key element of your YouTube Business account as it will help viewers understand your brand and what you have to offer for them.

You must understand your market and target viewers and represent your brand as useful and appealing to this particular segment. And in that, a suitable and appropriate channel description will be of great help.

Featured Channels and Activity

You will surely want content for your YouTube-to-Business account that advertises your business and activating the featured channels feature is a great way to do so. Featured channels contain videos from other channels that you want to share with your viewers.

They appear on your channel’s main page, typically in the upper right corner. Featured channels are a great way to represent your brand’s thoughts and reflect your brand’s spirit and establish their identity. It will help broaden the viewers’ experience of your brand.

Being consistent and active is also essential to boost viewers’ engagement with your YouTube channel and lead to the establishment of your brand’s identity. Make sure you upload videos regularly and stay active on the platform.

Optimize YouTube for More Views

SEO is everywhere when it comes to the digital platform, and no digital marketing campaign can be successful without proper SEO. Similarly, optimizing your YouTube channel for search is also key to your success on the platform. 

When you upload a video, you have to fill in a title, description, and tags. These are the most important components for optimizing your video for search and making it more easily discoverable in YouTube search. 

Much like SEO for a website, YouTube also has its own set of parameters that you need to know and optimize your video for search. Take the help of an expert or do it yourself, but do not hesitate or forget about the optimization part!

Fill out the sections in the most appropriate manner and to the best of your ability using suitable keywords that help describe your video and your brand. 

You must also create a keyword-rich title and description for sustainable success and progress on the platform. You must even know that when you optimize your video well for YouTube, it will also extend to search engines and a Google-owned product.

YouTube is closely integrated with the Google platform and with the right strategy and techniques, you can ensure that the videos are ranking higher on both YouTube and Google.

Promote Your YouTube Channel

Promotion, promotion, and more promotion! You have to promote your YouTube channel in every way possible. From posting on social media with your channel link to collaborating with other brands and influencers, make sure that you reach out to the right audience and the right time. 

You can also blog about your channel as well as think about investing in YouTube ads. YouTube ads can also be an excellent way to promote your brand along with promotion through your content. Make sure you know the target demographics and reach out and engage with them and your community. 

Final Thoughts

When it comes to YouTube Business accounts, make sure you remember to analyze, optimize, and repeat! YouTube is an effective way to reach out to potential customers and popularise your brand in the target market, and by creating a YouTube Business account, you are taking one step forward! Without waiting, create your business account on YouTube if you have not already and move towards success!