How To Create Great Facebook Cover Photos
Do you know that a facebook cover photo is the 2nd most viewed section after the profile picture in the Facebook account? Here in this article, we are going to read about the six tips that can be used to create one for your brand.
If you are a business that wants to use social media to market itself, then you can’t ignore Facebook. This is simply because it acts as the headquarters for two very powerful social media platforms – Facebook itself, and Instagram. Both the platforms have a considerable reach and have proven over time to connect audiences well to brands. Understandably then, good Facebook Cover Photos is important.
Tips to Create Facebook Cover Photos
Let’s see how you can create a good one:
1. Know the Specs
This is the first step to portraying the right image on social media. You don’t want your cover photo to be misaligned, or the wrong size. The specifications of the FB cover photo is 820 pixels wide by 312 pixels tall on desktop. However, mobile users will see 640 pixels wide by 360 pixels tall.
The secret is to make your image taller than the recommended 820 x 315 pixels or for mobile viewing 465 pixels tall. This gives you an extra 75 pixels at the top and bottom which will be cropped on the desktop view.
2. Select the Right Image
Facebook is a very visual medium, and it’s important to use the right image to communicate what you stand for. Make sure to pick a high-resolution image, or create one which is high in resolution. Try and emotionally connect with the imagery, and of course, pick something which aptly represents your brand.
3. Add a CTA
The call to action button is directly below the photo to the right. Make sure to include something for users to do. Here’s how you can go about it.
Think about what action you want the user to take once they visit your page. Do you want them to call you to place orders? Would you like them to visit your web store to browse the items and decide? Perhaps you would like them to communicate with you via Facebook messages? You may pair the cover photo with a related CTA button.
4. Use your Branding
Facebook cover photographs should be in line with the visual language of your brand. Utilize a similar style of symbolism, shadings, and imprints that you would in all communications.
The entirety of the pieces ought to have a steady look and feel with the goal that when your cover photograph springs up, users immediately know it’s your brand.
Also, think of how profile photos and cover photos work in tandem. They are next to one another in a square (profile photo) and rectangular (cover photo) outlines. In the feed, the profile photo is in a round compartment and the cover photograph keeps up its rectangular shape. Make sure to think of consistency here as well.
5. Try a video
Your cover doesn’t always have to be a photo. You can make short-duration Facebook video covers as well. The video must be between 20-90 seconds and 820×462 pixels in size.
You may show off your product-range here, or use it for a promotional offer. Videos are known to capture attention much more than still images on social media, so don’t hesitate to experiment with this one.
6. Keep Text to a minimum
Except if you can adhere to something short and straightforward – for example, a logo or hashtag – you should keep away from text by and large. Try not to mess an incredible picture with words only for the sake of having them there. Any content components should be added in view of direction and ease of use.
7. Promote Products and Events
When your cover photo occupies so much room, is there any good reason why you wouldn’t utilize it to discuss the things you need to advance? Regardless of whether that is a product, a unique offer, a collaboration, or an event, your cover photo is a fabulous spot to show it off.
Remember that your Facebook cover photo isn’t only a striking picture. Picking the correct one for you isn’t really about using the most brilliant hues or the boldest words.
It needs to integrate with your brand image, address your audience, and successfully convey your message. In a perfect world, anyone who knows your brand should be able to recognize it in a split second when they see it.
In case you’re confused, remember the benefit of keeping things basic. Try not to attempt to be excessively conceptual or shrewd. An essential picture that plainly speaks to what your identity is and what you do will be considerably more successful than something complex that leaves individuals scratching their heads.
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