How to Market on Reddit A Guide for Businesses

The blog takes you through the importance of marketing on Reddit. We have covered all the details on how you can use this social media platform to boost brand engagement and more. Reddit is a growing social media platform that brings the opportunity to directly communicate with the target audience and connect with a community that is most valuable for your business.

Market on Reddit: Have you ever heard about Reddit? If you have been on the internet for a long time, then there is a chance that you have. However, for those who don’t know, we are going to talk about it a little bit. It was just a decade ago when the world was first introduced to the platform of Reddit.

Back then people didn’t really know much about the platform. But the times have certainly changed. Reddit is now considered to be one of the fastest social media networks to get user-generated content.

Did you know this? In the year 2016, Reddit boasted of having over 234 million followers in total that were unique. The number has now increased up to 330 million as of this year.

Also, there are more than 150000 active communities that are present in the platform of Reddit.

We would only tell you that if you are looking for a proper channel for business marketing, this is it. However, before you directly jump into the opportunity, there is something that we have to tell you. The audience in Reddit can be a bit peculiar for sure.

Ultimate Guide To Marketing On Reddit

Marketing On Reddit

Here is a fact for you: Most of the Reddit users are male. The age group which is most active is between 18 and 29 years old.

Since it is a pretty tough crowd that we are talking about, you need to know more and more about these people. To be honest, the Reddit users basically hate the spammers for sure. These are the people who don’t like anyone who promotes their products and services with the help of the Reddit platform.

Hence, you need to be pretty careful when you are trying to market the business and brand of yours on Reddit. If they find out, then there is a chance that your profile will be banned. Surely you don’t want that to happen to your profile, right?

That is one of the main reasons why we are here to help you out with that.

Marketing On Reddit

Here is an example for you: There are so many brands such as Xbox and Redbull which have successfully managed to use Reddit for their brand marketing. How do you think they did that? Well, it is due to the potential of the platform that they became successful.

Read More: Reddit Is A Customer Research Gold Mine

Wouldn’t you want to know a bit more about it? Well, in that case, let us get started. Make sure that you are ready for a ride filled with information.

Tips To Help You Properly Engage And Market On Reddit

Redditors are completely devoted to the communities that they have built and fiercely protective as well. So, it means, they absolutely hate the people who use these communities for their personal gain. Hence, it is important that you approach Reddit properly if you don’t want bad results.

Engage And Market On Reddit


Here we have some tips which are going to be a great help in such a case. With the help of our tips, there is no doubt that you will be able to have the best results for sure. Make sure that you are reading what we have to say pretty carefully. This will definitely be of help to you.

Set Up A Killer Reddit Account

Set Up A Killer Reddit Account

There is no doubt that in order to market on Reddit, you need to have a proper presence. Now in order to get the presence, you actually need to have an account.

So, that is the first thing that you have to do for sure. Create an account of yours and we are pretty sure that you will be able to receive the best results.

Now when you are creating the Reddit account, you need to select a brand keyword for your username. This is an important part for sure. Also, you need to check whether your account is able to receive some alerts or not.

Be The Right Member

This is an important thing that you need to keep in mind for sure. When you need to use Reddit, you need to be a member for sure. This is one of the ways to gain the trust of the people.

Reddit membership

Now you must be wondering how that is possible. Well, the users always tend to trust the new account users. Of course, there are no posts on account of these new users. Hence, you need to definitely try out this method.

You actually have to be a participant genuinely before you start the process of marketing in the best way.

Here is a fact for you: As of 2016, there were about 3.368 million Redditors in the platform of Reddit. This number is more likely to increase as well.

Contribute More Time

Contribute More Time

When you are on Reddit, you need to make sure that you are giving to the community more than you are taking. If you try and use the platform for just your selfish reasons, that is not going to work. Contribute about 80% of your time to give to Reddit.

You can only promote your business for the rest of the time that is left. You need to make sure to keep this tip in mind because it is certainly very useful.

Now the percentage ratio might change according to the content that you provide. This is what we are going to discuss the point below.

Post-Better Content

Well, you definitely heard it right, people. Posting some meaningful content on Reddit is definitely going to get you better results with the people. You need to ensure that you are asking a lot of questions in your posts.

Did you know this? Posts that have questions in them get 2 times more comments than posts that don’t have questions.

More comments on reddit

Now that is one important thing that you should always keep in mind. You do want to have the best results with your brand on Reddit, right? Well, this is what is going to help you out in every single way. Try this method out and see the outcome for yourself.

Say No To Fakeness

Here we have probably one of the most important tips that you definitely need to keep in mind for sure. Well, when it comes to using Reddit, fakeness is something that you just cannot afford.

If you are thinking of using fake accounts, shills, and some paid sponsors for your posts, we would recommend that you don’t. This is because Redditors have already seen it.

That is something which would make your Redditors pretty angry for sure. You need to make sure that you are avoiding these types of silly actions when you want to have the best results.

Build The Feed Of Yours

You need to make sure that you go digging in order to get the Subreddits that you want. Trust us when we say that there are many subreddits that are present on the platform. Yes, you heard it absolutely right, people.


Fun Fact for you: As of 2015, there are about 853,824 Subreddits that are present on the platform of Reddit.

So, there is no doubt that you are going to find the ones that would match the brand of yours. This is also an important thing that you always have to keep in mind. Do give this step a try and then you will see the outcome on your own.

Listen & Lurk

Now, this is another important tip that we think you are going to love for sure. Using Reddit can be very easy when you know how to get that online presence. In order to do that, you need to check your account daily.

You might think about why this is important. Well, if you are viewing your feed and discussions that happen there, it will be good for your brand. This way you will be able to know exactly what people are thinking.

When you get the time, you can also post in some comments right there. This is one of the best ways to get some content on the page.

You can find out what the people might like to see in your posts. So, why don’t you go ahead and give this a try to see how it works?

Consistent Posting

This is another important thing that you always need to remember when you are posting on Reddit. Consistent posting is essential because it will let the Redditors know that you care about the platform and the communities in the best way.

So, you always need to make sure that you are consistently posting on the platform in the best way to get the results. We are pretty sure that it is going to work.


So, there you have it, people. Enjoy your guide to marketing the business on Reddit. We hope it is helpful to you in every way.

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