How To Promote Your Blog With 108 Content Promotion Tactics
The reach and visibility of a blog are very important to get it noticed by people. In this blog, will have shared some effective tactics that, you can use to get the desired amount of visits on your blog, want to know more? Dive in.
Promote Your Blog: In today’s digital era, blogs have become an important way of connecting with and engaging more target audiences. However, only writing and publishing blogs is not enough. The main purpose of blogs is to increase traffic and gain more visibility for your brand. So, in order to attract more traffic, promoting your blogs is a must.
Now, the question is, “How to promote your blog?” Well, there are several ways to do so. If you are looking for some of the best strategies to promote your blog, take a look at the 108 content promotion tactics given below.
Table of contents
- 1. Send an Email
- 2. Tell People in-person
- 3. Add Blog URL to Email Signature
- 4. Announce on Social Media
- 5. Ask People to Join Blog Newsletter
- 6. Ask Others to Share your Blog
- 7. Add Blog URL To Social Media Profiles
- 8. Add Blog URL to Author Bio
- 9. Start Networking
- 10. Add Blog URL to Forum Profiles
- 11. Leverage Blog Promotion Networks.
- 12. Use Q&A Websites
- 13. Submit Blogs to Directories
- 14. Collaborate with Bloggers
- 15. Organize Events
- 16. Start Guest Posting for your Blog
- 17. Start Groups
- 18. Leverage social community sites
- 19. Contribute to Different Blogs
- 20. Ask Employees to Promote Blogs
- 21. Use Trending Hashtags
- 22. Use Business Cards
- 23. Post at the Best Times
- 24. Leverage Web Push
- 25. Connect with Influencers
- 26. Ask Affiliates and Partners to Share Blog
- 27. Use Remarketing
- 28. Promote Blog on Marketing Platform
- 29. Optimize Blog with Right Keywords
- 30. Comment on Other Blogs
- 31. Attend Conferences
- 32. Choose Appropriate Headlines
- 33. Post Regularly
- 34. Use Good Internal Linking
- 35. Send Push Notifications to Non-Subscribers
- 36. Repurpose your Blogs
- 37. Reply to Comments
- 38. Make Guest Appearance on Popular Podcasts
- 39. Send “In Case You Missed It” Email
- 40. Add Share Buttons
- 41. Series Blogging
- 42. Place the Blog on Homepage
- 43. Run Giveaways
- 44. Add More Visuals
- 45. Use Flipboard
- 46. Write on Trending Topics
- 47. Leverage Twitter Chats
- 48. Use Storytelling
- 49. Instagram Story
- 50. Cross-Promotion
- 51. LinkedIn Video
- 52. Post on Subreddits
- 53. Quuu Promote
- 54. Create an App
- 55. Create Micro-site
- 56. Translate Blogs
- 57. Ask for Expert Contribution
- 58. RSS feed account
- 59. Use Google News
- 60. Go Live on Facebook
- 61. Use Different Channels to Advertise your Website
- 62. Publish on Medium
- 63. Use Earned Media
- 64. Video Teasers
- 65. Focus on Humor
- 66. Use Search Engine Ads
- 67. Create SEO Friendly Blog
- 68. Conduct Case Studies
- 69. Express Gratitude to Readers
- 70. Leverage Content Communities
- 71. Publish Data-driven Content
- 72. Use Tumblr
- 73. Google+ Communities
- 74. Convert Blog into YouTube Videos
- 75. Use Pinterest
- 76. Know the Preference of Readers
- 77. Post Blogs as Resources
- 78. Submit Blogs to Search Engines
- 79. Develop Comprehensive Blogs
- 80. Write Multiple Headline
- 81. Write Powerful Introduction
- 82. Give Links of Related Blogs
- 83. Create Quality Content
- 84. Convert Blog Posts into eBooks
- 85. Make Your Site Mobile-Friendly
- 86. Schedule your Blogs Consistently
- 87. Take Advantage of Customer Advocacy
- 88. Leverage Long-Form Content
- 89. Use Google Rich Snippet
- 90. Add Memes and GIFs
- 91. Create Audiograms
- 92. Update Old Blog
- 93. Frame Emotional Headline
- 94. Use Paid Discovery Feature of Stumbleupon
- 95. Leverage Content Aggregators
- 96. Add Charts and Graphs
- 97. Email Broadcast
- 98. Convert Content to PDF
- 99. Use “Click to Tweet” Functionality
- 100. Leverage Automated Tools for Prescheduling Tweets
- 101. Pin Tweet to your Profile
- 102. Curate Appropriate Pin Description
- 103. Use Appropriate Permalinks Structure
- 104. Get Covered on Local Media
- 105. Develop Stop-Motion Animations
- 106. Personalize Outreach Email
- 107. Leverage Free PR Sites
- 108. Get Featured in Newsletters
- Winding Up
1. Send an Email
The simplest way to promote your blog is to send an email to your target audiences. You can simply write an email and let your readers know that you have recently posted a new blog.
2. Tell People in-person
This method may sound a bit old, but it still works. You can start by telling your family and friends about the new blog.
3. Add Blog URL to Email Signature
Adding a blog URL to the email signature will allow everyone you contact through email to check it out easily. It is another great way to promote your blog.
4. Announce on Social Media
5. Ask People to Join Blog Newsletter
Newsletters are a great way to update others about your latest blogs. When people join your newsletter, they will automatically receive notifications about your new posts.
Asking your close connections to share your blog online must be a top priority. It can surprisingly increase the number of your visitors.
7. Add Blog URL To Social Media Profiles
8. Add Blog URL to Author Bio
Adding a blog URL to the author’s bio is another effective way of promoting your blog. It helps in attracting the attention of viewers towards your new blog easily.
9. Start Networking
Networking with others can allow you to pitch your blog. Look for people interested in the subject matter of your blog and let them know more.
10. Add Blog URL to Forum Profiles
Forums are the platforms where you engage in various discussions. Adding the new blog URL to forum profiles can also ensure effective promotion.
11. Leverage Blog Promotion Networks.
There are various sites like Viral Content Bee and Social Buzz Club that help people promote their blogs. Make the best use of such sites.
12. Use Q&A Websites
You can start answering and asking questions on Q&A websites like Quora. It will give you an opportunity to direct people to your blog for more understanding of the relevant content.
13. Submit Blogs to Directories
Many directories offer blog listing services. Try submitting your blog to the best directories with better reach.
14. Collaborate with Bloggers
Collaborate with bloggers with a strong fan base. Such networking will enhance your reach and promote your blog better.
15. Organize Events
Organizing online or local events is a great idea. In such events, you can announce the launch of your new blog.
16. Start Guest Posting for your Blog
You can request people to guest post on your blog. It has the potential to increase the content quality and attract more readers.
17. Start Groups
You can create Facebook or Slack groups and share the links to your latest blog posts.
Social voting or bookmarking sites with engaged users can help in increasing the traffic for your blog.
19. Contribute to Different Blogs
Look for blogs in your niche with strong community engagement and social share. Connect with blog owners and try contributing to their websites.
20. Ask Employees to Promote Blogs
You can also ask your employees to share your blogs with their social contacts and grow your reach.
While promoting your blog on social media platforms, use relevant hashtags and reach a larger audience.
22. Use Business Cards
Creating temporary business cards and adding the blog URL to them is also a popular blog promotion tactic.
23. Post at the Best Times
Post your blogs on social media at a time when maximum users are active to drive greater engagement.
24. Leverage Web Push
Web Push allows sending notifications to the target audience about your new blog post via their internet browser.
25. Connect with Influencers
You can connect with popular influencers through email, social media, and face-to-face contact. They can help in sharing your content with their audiences.
Your business’s affiliates and partners can also act as a great source to promote your blog and grow your reach.
27. Use Remarketing
Use remarketing tools to keep your visitors coming back to your blogs and increasing your traffic.
28. Promote Blog on Marketing Platform
29. Optimize Blog with Right Keywords
Using the right keywords at the right place can help in automatically promoting your blog and driving organic traffic.
30. Comment on Other Blogs
Commenting on blogs related to your niche can help in developing connections with popular bloggers. It will, in turn, make them and their audience aware of your blogs.
31. Attend Conferences
Attending the networking events and conferences will give you an opportunity to pitch your blog when asked about what you do.
32. Choose Appropriate Headlines
Selecting the right headline for your blog can help you get more shares, traffic, and search results.
33. Post Regularly
Posting interesting blogs that offer valuable information to readers can help promote your brand better and attract more traffic.
34. Use Good Internal Linking
Effective internal linking can enhance the SEO of your website, increase visibility, and drive more traffic.
35. Send Push Notifications to Non-Subscribers
Not everyone will subscribe to your mailing list. You can consider sending push notifications to non-subscribers to promote your blog before readers.
36. Repurpose your Blogs
To make your content appear in new places, you can repurpose it by transforming the blog into video, infographics, or other interesting formats.
37. Reply to Comments
Reply to all comments on your blogs. It helps in building a loyal audience who will view and appreciate your next blogs.
38. Make Guest Appearance on Popular Podcasts
Podcasts are becoming popular recently. You can try making a guest appearance in podcasts and promoting your blog.
39. Send “In Case You Missed It” Email
In case people don’t respond to your first mail in a week, you can resend the mail with a catchy subject line that compels them to read the blog.
While posting blogs on social media, add share buttons to enable people to easily share your content.
41. Series Blogging
Make blogs in series to hook your audience. While posting, ask your audience to go through the next or previous blogs.
42. Place the Blog on Homepage
Displaying the latest blogs on the homepage can draw the attention of more audiences and increase your traffic.
43. Run Giveaways
Giveaways are an excellent way to increase traffic, get more subscribers, and enhance social engagement for your blogs.
44. Add More Visuals
Inserting more eye-catching visuals can help in promoting your blog easily. It helps in capturing the attention of readers and engaging them better.
45. Use Flipboard
Flipboard is a platform that allows you to flip your blog to its website and enables followers to read your blog directly.
46. Write on Trending Topics
Look for the most trending topics in recent times. Writing blogs on such topics helps in creating a buzz and attracting more audience.
47. Leverage Twitter Chats
Twitter chats enable you to connect with customers and communities directly in real-time. Through Twitter chats, you can ask people to read your latest blog.
48. Use Storytelling
Storytelling is a simple yet effective tactic of promoting your blog in front of your target audience.
49. Instagram Story
Use the story feature of Instagram to make an announcement of your latest blog and attract readers.
Promote the content of your fellow bloggers on social media platforms. The chances are high that your fellow bloggers will do the same for you.
51. LinkedIn Video
The demand for LinkedIn videos is increasing. Make impromptu videos and share your blog link.
52. Post on Subreddits
Posting on Subreddits gives you a chance to share your blog with a ready audience interested in knowing more about the topics.
53. Quuu Promote
Quuu Promote enables you to promote your blog by making people share your blog with their audiences.
54. Create an App
Think of creating a dedicated app for your blog. Invite readers to download your app and read blogs.
55. Create Micro-site
With a micro-site, you can easily create posts on relevant topics and promote your blogs better.
56. Translate Blogs
Translating blogs into different languages can promote your blog to a larger audience and drive more traffic.
57. Ask for Expert Contribution
Getting pro-opinions for some blogs can be a great idea. It not only enriches and adds value to your content but also increases your reach.
58. RSS feed account
Creating an RSS feed account will provide you with an opportunity to enable your blog visitors to subscribe to your content in their RSS reader.
59. Use Google News
Getting featured on Google News is one of the simplest tactics of promoting your blog effectively.
60. Go Live on Facebook
Host a live video on Facebook and start giving updates about your blog in an engaging manner.
61. Use Different Channels to Advertise your Website
Leverage paid tactics to advertise on social channels and attract more traffic for your blog.
62. Publish on Medium
Creating a post about your blog and publishing it on Medium is another popular way of promoting your blog.
63. Use Earned Media
Make the most of earned media to connect with media persons and influential bloggers and share your blog content.
Create interactive and appealing video teasers related to your blog posts. It will develop an interest among the intended audience to read your latest blog.
65. Focus on Humor
Creating humorous cover pictures can help develop interest among readers to take a dig into your blog.
66. Use Search Engine Ads
Developing search engine ads via Google Adwords can help you reach more audiences for your blog.
67. Create SEO Friendly Blog
Focus on on-page SEO and ensure better rankings of your website. It will automatically promote your blog before a larger audience.
68. Conduct Case Studies
Conducting case studies of popular influencers or brands and adding them to your blog can increase the number of shares and grow your reach.
69. Express Gratitude to Readers
Thank your readers for taking the time to read and share your blog. It may look like a simple gesture but increases the loyalty of readers and ensures better blog promotion.
70. Leverage Content Communities
Look for content communities that accept direct submissions to promote your blog and get the required traffic.
71. Publish Data-driven Content
Making more data-driven content can effectively ensure the better promotion of your blog. It can make you stand out and attract thousands of shares.
72. Use Tumblr
As Tumblr possesses a great follower base, posting your blog on the platform can boost your audience reach.
73. Google+ Communities
Become a member of the Google+ communities related to your niche and share your blog content.
74. Convert Blog into YouTube Videos
Transforming your blog content into YouTube Videos can promote your blogs better.
75. Use Pinterest
Make the most of the Pinterest platform to create niche-specific boards with the right tags and catchy images to promote your blog.
76. Know the Preference of Readers
Analyze and gain information about the topics your readers are inclined to. Posting blogs on such topics more often can ensure better blog promotion.
77. Post Blogs as Resources
Well-researched and highly detailed blogs on helpful topics can fetch you more audience than any other post.
78. Submit Blogs to Search Engines
Submitting your latest blogs to popular search engines can easily notify your target audience about your new blog.
79. Develop Comprehensive Blogs
Make sure to include all the relevant information in your blogs to give the readers a complete understanding of the subject matter.
80. Write Multiple Headline
When posting your blog on social media, add multiple headlines to double the number of social shares.
81. Write Powerful Introduction
A powerful introduction with interesting facts and figures will keep your audience hooked to the content.
82. Give Links of Related Blogs
At the end of your latest blog content, you can add links to older blogs to ensure the promotion of your new as well as older blogs.
83. Create Quality Content
Crafting unique, engaging, and high-quality content can help you stand out and drive more traffic.
84. Convert Blog Posts into eBooks
If you have many blog posts on related topics, combine and convert them into an eBook. Publish and sell your eBook and promote your blogs differently.
85. Make Your Site Mobile-Friendly
With the number of smartphone users on the rise, creating a mobile-friendly website has become a necessity today. Going mobile would help your visitors enjoy a better user experience while engaging with your blog.
86. Schedule your Blogs Consistently
Having a schedule for posting your blogs makes readers aware of the time they can expect your next blog.
87. Take Advantage of Customer Advocacy
Ask your customers to provide their valuable inputs and feedbacks about your blog. It encourages them to share and talk about your content with their networks.
88. Leverage Long-Form Content
Long-form content can help you avail better results and more traffic compared to short blog content.
89. Use Google Rich Snippet
Featuring rich snippets of Google will lead to the automatic promotion of your blog.
90. Add Memes and GIFs
Adding memes and GIFs to the posts where you share your blog link can fetch you instant popularity.
91. Create Audiograms
Audiograms are small-sized audios along with images that help in promoting your blogs on social media.
92. Update Old Blog
Refreshing your old blog contents is a common tactic for promoting your latest blog better.
93. Frame Emotional Headline
Using emotional headlines or titles for your blogs can help attract the attention of your audience and enable them to connect more.
94. Use Paid Discovery Feature of Stumbleupon
The paid discovery feature of Stumbleupon is a paid tactic to promote your blog and reach more readers.
95. Leverage Content Aggregators
Look for content aggregators who can collect blog from your website and publish it on theirs. It will help in promoting your blog and driving more visitors.
96. Add Charts and Graphs
Including relevant charts and graphs in your blog will increase its shareability and promote your blog better.
97. Email Broadcast
Email broadcasting can bring you higher engagement in comparison to tweets.
98. Convert Content to PDF
Convert your blog content to PDF and allow the readers to download it via signup forms. It helps in promoting your blog while increasing your subscriber list.
99. Use “Click to Tweet” Functionality
This functionality allows the visitors to easily share your blog on Twitter.
100. Leverage Automated Tools for Prescheduling Tweets
Prescheduling tweeting relating to your new blogs will help reach a larger audience and grow your traffic.
101. Pin Tweet to your Profile
Pinning your tweets about a blog on the top of your profile will increase the visibility of your blog.
102. Curate Appropriate Pin Description
While sharing your blog on Pinterest, make sure to use the right keywords and provide helpful details for better engagement.
Make your permalinks SEO and user-friendly for a higher reach of your blog.
104. Get Covered on Local Media
If your blog gets mentioned on local media, the chance of reaching the target audience is quite high.
105. Develop Stop-Motion Animations
Creating stop-motion animations while posting your blog content on a platform like YouTube will certainly increase your audience base.
106. Personalize Outreach Email
Personalize all emails that you send to ensure more responses from your target audience.
107. Leverage Free PR Sites
Make use of the free PR site to post or promote your new blogs.
108. Get Featured in Newsletters
Getting featured in newsletters will expand your network and help you promote your blog better.
The list of ways to promote your blog is mammoth. However, make sure to choose the tactics that suit your goal the best. Now that you have the complete list of tactics, why wait? Let’s get started!
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