17 Easy Tricks How to Write Catchy Titles and Headlines

How to Write Catchy Titles and Headlines:- A simple and effective solution, if you want your blogs, articles, or copy to work and perform well, is an engaging and creative headline.

Headlines are the most important component to grab everyone’s attention. If your headline isn’t engaging and doesn’t work, then nothing else will either.

The main aim of the headline is to get the first line of the copy, article, or blog read; the first few seconds of the audio listened to; the first few seconds of the video watched.

So, are your headlines effective enough to get you sales or get your content read?If not, then there are 17 tips that you can follow to write catchy titles and headlines.

17 Easy Tricks How to Write Catchy Titles and Headlines

How to Write Catchy Titles and Headlines

Steal Headlines (not copy-paste)

Here’s a first tip for writing catchy headlines is to steal them. That doesn’t mean to copy and paste headlines, just look for creative headlines and adapt accordingly. You can find creative and beautiful headlines from different magazines.

You can go to magazines.com and look for some creative headlines. Apart from magazines, you can even go to websites that are getting tons of traffic.

Use Numbers in Headlines

Use Numbers in Headlines

Specificity almost always works better to get one’s attention on the headline than vagueness. So, using numbers in the headline increases specificity and hence will get more attention from your customers.

You can even use extremely specific numbers in a headline. For example 75.02% voting till 6 pm in WB phase-VII polls

Round numbers are appealing to our brains but if you use extremely specific numbers, then you have more chances to get customer’s attention towards your headline.

Include A Promise Or Benefit

Include A Promise Or Benefit

If you want your headlines to get more engagement and attention, then you should include a promise or benefit for your customers. But not a fake promise or benefit. With this tip, your customers know what they are going to get out of it.

Talk about your customers’ problems, solutions to the problems, what your audience is going to get or become or turn into or improve as a result of reading your content.

Headlines Should Be Clear Rather Than Clever

Headlines Should Be Clear Rather Than Clever

Your customers are not going to respond well to the headlines which are not giving any benefit to them. So, create a headline that is specific and useful for your customers.

Use Urgency In Headlines

Use Urgency In Headlines

Urgency is another element that helps capture your customers’ attention. Use headlines that do have a deadline like entering a contest or taking advantage of any promotion or anything that needs to be done on an urgent basis. 

This will let your customers attract to your headline and may end up reading your content or buying something.

Use “How to” Headlines

Use “How to” Headlines

“How to” headlines attract your customers and may end up reading your content. For example: How to Become an Astronaut; How to earn money from home, etc. So, these kinds of headlines are more effective in terms of engagement.

Flag Common Mistakes

Flag Common Mistakes

Create a sense in your readers’ minds that they may be making mistakes while performing some specific tasks. For example:

  • 16 Copywriting Mistakes You’re Probably Making – How to Fix Them?
  • Are You Making These 10 Common Google Analytics Mistakes?
  • Avoid these Common Mistakes to Get More Customers!

These headlines will create a sense in your customers’ minds that they may be making some mistakes and will end up clicking on your headline. But do remember to include common and correct mistakes in your content.

Add Targeted Keyword

Targeted Keyword

This tip will not only engage your customers but also be an effective strategy from an SEO point of view. Adding your targeted keyword at the starting of your headline will help your content rank better in Google and hence will end up getting more clicks.

Ask Questions

Ask Questions

Do ask questions to your audience in your headline. This will engage your audience with your headline. For example:

  • Do You Want your content to get ranked at #1 in Google? Here’s the Perfect Guide!
  • Think you know SEO? Quiz Yourself and find out!

Use the 5Ws

Use the 5Ws

Use the 5Ws in your headline:

  • Who
  • What
  • When
  • Where
  • Why

These 5Ws are engaging words that are used to gather information. For example:

  • What Causes Your Page to Rank Down in the Google? An Ultimate Guide!
  • Who are the top YouTubers in India?
  • Reasons to find Why you are still single?

Pay Attention To Headline Length

Headline Length

Having an engaging and effective headline is important. But it’s equally important to use headlines of the right length. Google typically displays the first 50-60 characters of the headline in the search results.

So, your aim should be to create a headline of not more than 60 characters, if you want your content to rank better and get a good number of clicks.

Use Images To Enhance Headline

use images

Images are the best and most effective means of engagement. Social media sites like Facebook. Instagram, Twitter, and Pinterest allow users to add images along with the link headlines.

This makes the shared link more engaging and there are higher chances of getting your targeted audiences to land on your content.

Break Conventions

You can use a touch of controversy in your headlines that will engage your customers. Headlines that highlight any controversy attract more readers. For example:

  • If This Video Makes You Uncomfortable, Then You Make Me Uncomfortable
  • Why I Stopped Selling SEO Services and You Should, Too

Use Power Words

Use Power Words

Power words are an amazing way to get your readers’ attention. Try and use powerful words in your headlines to make them appealing to your audience.

Some examples of power words are:

  • Announcing
  • Amazing
  • Introducing
  • Hurry
  • Quick
  • Offer
  • Exclusive
  • How to

Use Emotional Adjectives In Your Headline

Use Emotional Adjectives In Your Headline

You can use emotional adjectives in your headline to make it more engaging and attractive to your audience. Here are some examples of emotional adjectives:

  • Free
  • Essential
  • Fun
  • Effortless
  • Absolute
  • Incredible

Leave Your Audience In Mystery

Leave Your Audience In Mystery

There’s a great strategy that has been effectively attracting readers to read the content, that is to leave your audience in a mystery. You should include a little bit of information in the headline but you should never include the main idea of the content.

With this strategy, more and more customers will like to click on your heading and land on your content.

For example:

  • 7 Reasons the Best Employees Quit, Even When They Like Their Job
  • 17 Facts You Won’t Believe Are True
  • Earthworms are more important than pandas (if you want to save the planet)

Test with Multiple Headlines

Test with Multiple Headlines

Think and brainstorm the different ways and ideas to create multiple headlines. Mix and match different ways of writing a headline and make 3-5 headlines for the same content. Share those headlines with your team and let them vote for the best one. You’ll be getting the best headline for your content.

Final Words

So, here are the 17 easy tricks to write catchy titles and headlines. You can try and mix different tips in your headlines to make a creative and engaging headline.

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