Instagram for Business: How to Create an Instagram Business Account
Instagram is a powerful tool for businesses of all sizes. If you’re not using Instagram to promote your business, you’re missing a great opportunity to get more followers.
Over 90% of Instagram users follow at least one business on the platform. Creating an Instagram business account is easy and only takes a few minutes. Once you have your account set up, you’ll want to start filling it with interesting and compelling content.
In this guide, we’ll show you everything you need to know about how to use Instagram for business: trends, niches, tips, tools, etc.
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Business Instagram Trends for 2022
If you’re looking to get ahead of the competition on Instagram, it’s important to stay up-to-date on the latest trends. It can be everything from making beautiful Instagram Story highlight covers to using popular filters. By understanding the trends, you can create content that resonates with your audience and helps you stand out from the crowd. Here are the top 6 Instagram trends that still flourish in 2022:
1. Short-form video content
With the rise of platforms like TikTok, short-form video content is more popular than ever. TikTok vs. Instagram comparison shows that Instagram is great for sharing videos, especially short ones. Short-form content is easy to consume and can be very engaging. Incorporating it into your content strategy will help you get better results for your business campaign.
2. User-generated content
User-generated content (UGC) is any content that is created by your users, not by you. This could be anything from user photos and videos to product reviews and testimonials. Statistics show that 92% of consumers say they trust UGC more than any other type of content.
An Instagram channel with lots of UGC is more likely to convert leads into customers. Companies like Buffer, Wayfair, IBM, and others have seen using successful UGC strategies.
3. Epic split posts
Epic split posts are a creative way to showcase multiple products in one post. This type of post usually features two or more products side by side, each with its caption. This is a great way to show off different products from your brand and get people interested in what you have to offer.
4. Instagram shopping
Shopping on Instagram is a new feature or an upgrade of regular features like tagging products in posts and stories. Businesses can add their product description in any kind of content they post, including all the necessary information like shipping, pricing, and return details, and add tags.
Users can click on the tagged product to go to the specific “Shop” page on Instagram that shows all products of that category you can buy directly from this company on the platform.
5. Live streaming
Live streaming has been for a while but after the pandemic, it’s become even more popular. More businesses are using live streaming to connect with their customers in real time. This is a great way to show off your products, answer customer questions, and build rapport with your audience.
If you’re looking for ways how to promote on Instagram, micro-influencers can be a great option. As the influencer marketing industry continues to grow, so does the use of micro-influencers.
These influencers have a smaller but more engaged following, typically between 1,000 and 100,000 followers. They may not have the reach of a celebrity influencer, but users often trust than more.
Popular Niches on Instagram for Business Uses
There are many ideas for starting an Instagram business and several popular niches on Instagram, each one presenting a unique opportunity for businesses to reach their target audience.
This is a great opportunity for businesses that sell clothing, accessories, and other fashion-related items. @fashionnova has over 21 mil followers and posts outfit-inspiration photos and videos.
Many beauty-related hashtags have millions of posts. This is a great niche for businesses that sell cosmetics, skin care products, and hair care products. You can check out hashtags like #beauty, #beautiful, and related ones to get some ideas.
Traveling is a popular topic on Instagram, with users sharing photos and videos from their adventures around the world. Some of the best travel bloggers share stunning photos and inspiring stories about other cultures and lifestyles, making their followers dream about their next vacation.
People love taking photos of their meals. Share mouth-watering photos of your food and drinks, give hints about upcoming menu items, post recipes, and give useful tips related to cooking and baking. Some of the most popular food bloggers are Ben Ebbrell, Cooking with Bello, and Meals by Mitch.
Share tips, advice, and inspiration related to fitness, health, and wellness. This is a great way to connect with users who are interested in leading a healthy lifestyle.
No matter what niche you’re in, there’s a good chance that you can find a way to use Instagram to reach your target audience.
How to Create a Business Instagram Account
Creating an Instagram business account is easy and only takes a few minutes. To get started, simply log in to your existing personal Instagram account (or quickly create it if you don’t have one) and click on the settings icon in the upper-right corner of the screen.
Go to your profile settings and select “Switch to Business Profile.” From there, you’ll be able to add important information about your business, like your contact information, website, and a brief description. Once you’ve entered this information, click “Done.”
Now it’s time to start sharing great content! When promoting your business on Instagram, you need to post high-quality content that will capture the attention of your target audience. Don’t forget to use video editing software and photo editors to polish the look of your videos and images before sharing them on Instagram.
Some ideas for content to attract more followers can include:
– behind-the-scenes photos and videos
– product demos
– helpful tips related to your industry
– interesting facts about your company or products
– customer testimonials
– surveys, polls, FAQs, etc.
It’s also a good idea to come up with a strategy and stick to a regular posting schedule. Some businesses choose to post once a day, while others may generate 20 posts. It’s up to you to experiment and see what works best for your business.
Finally, use relevant hashtags in your posts. Go to Instagram’s “Explore” page to find popular hashtags in your industry. Simply click on the magnifying glass icon in the upper right-hand corner of the app and type in a keyword related to your business. One thing to remember is that there are some banned hashtags you need to avoid not to get into trouble.
Instagram is a powerful marketing tool for businesses of all sizes. By managing Instagram for business and filling your account with compelling content, you can reach a large list of potential customers. With a little effort, you can quickly grow your Instagram following and build a strong presence for your business.
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