Reddit Is A Customer Research Gold Mine

Are you still in the search of a potential audience? If yes Reddit is a medium you must dive into. People use this medium to read, comment, and socialize on almost every topic. In this blog we have covered all the basics of Reddit platform and how and why to use it to gain your followers insight from this channel.

Do you sometimes have the feeling that the ideal customers of yours are meeting at some point? Do you think there is some secret place where they are meeting and do you feel like you are not really invited there?

Well, you are not the only one who thinks like that. And you are most certainly not entirely wrong as well.

What Exactly Is Reddit?


Reddit is one of the best social media platforms where people are meeting every single day and there is a chance that you don’t know about it yet.

Did you know this? In the year 2015, there were about 82.54 billion page views in total on the platform of Reddit.

All we have to say about it that this number is quite a lot. People definitely love to visit the platform of Reddit for sure.

They want to read all the comments and post some other content as well. Basically, they just want to socialize a little bit. Talking to people in Reddit is pretty easy and hence people want to do it in the best way.

Reddit is definitely a pretty vibrant community. It is filled to the brim with open, honest, conversations and great dialogues for sure.

So, there is simply not a single speck of doubt that your customers might be right here. So, why wouldn’t you want to be a part of this community?

When we say that Reddit is a gold mine of customer research, we definitely mean it. It is high time that you start reaping off the benefits of this goldmine right?

But wait…before that, you actually need to know what Reddit is in the first place. Well, we are going to help you out with that. We will talk a little bit about Reddit and how you can use this platform for extensive customer research.

So, buckle up people and get ready for an informative ride.

What Do You Need To Know About Reddit?

Have you ever imagine having a proper gateway that would lead to all the interesting things? Something that would take you to the place where all the action happens seems amazing, right?

Well, that is exactly what Reddit is for you people. There is no doubt that when you visit Reddit, you wouldn’t want to go to any other place.

We bet you didn’t know this. Reddit has about 330 million monthly active users who are unique and interesting. That is certainly quite a lot than the other sites for sure.

Reddit numbers

People gather on Reddit in order to share information and talk about stuff. So, you can actually think of it as the Wild West of the commentary and news. There isn’t any form of information that you aren’t going to find on Reddit. So, why wouldn’t you want to be a part of this amazing community, right?

We are here to tell you that you definitely should be a part of something so interesting. After all, being a member is so easy. Plus, there is no doubt that you will be able to do your customer research in the best way.


Since it is an online community, there are many different people who are a part of this. So, why not make yourself a part of this community as well? We are pretty sure that you are going to love what the platform has to offer you in here.

Random Fact for you: There are about 73.15 million submissions on the platform of Reddit.

Before you go ahead on Reddit, you also need to know a bit about the downvote and upvote on the platform of Reddit.

There is no doubt that these two are the most important things about the platform for sure. In case people like the thread of yours, they would upvote it. In case they don’t, there will be a downvote for your post.

Doesn’t that sound pretty simple, people? Well, why don’t you just get started and then see how things go.

Fun Fact: There are about 6.89 billion upvotes that have been made in the platform of Reddit to date and the number is increasing as we speak.

Why Should You Use Reddit For Customer Research?

We have already established the fact that Reddit is one of the most popular platforms for people to share their thoughts and idea about the stuff that matters. There is simply not a single speck of doubt that people would want to be a part of the community which is like this.

Reddit For Customer Research

Food for thought: There are about 138,000 subreddits in the platform, 88700 of which are actually active.

We can say this without a doubt that the platform of Reddit is like a proper setup where you can eavesdrop on the conversations to know more. Finding out about the target audience also becomes a lot easier when you are using Reddit for sure. When it comes to market and customer research, this is the platform that you need to go for.

With the help of Reddit, you can find out the varied interests of the people and also their pain points. Find out what your customers think about the latest news, updates, technology and so much more. You can find out their nature and behavior.

This is certainly going to help a lot when it comes to creating the perfect buyer personas for your products. Doesn’t that seem to be an amazing thing, people? Why don’t you try it out and then create awesome customer profiles in the best way?

Reddit helps you learn all about the customers and the steps that you need to take to acquire them. You can be all prepared for the rest of the world. Wouldn’t you want to be a part of something like that? We recommend that you go ahead and get started right now.

Now that you know the basics, let’s get down to the important bits and pieces. So shall we get started?

Striking Gold With Customer Research On Reddit

Now that you know how important Reddit is, we are sure you want to try it out for customer research. Well, we are going to help you out with that for sure. You can find all the things that you want to know right here.

Target Audience

We have some tips which are going to be a great help when you want to do customer research on Reddit. So, make sure you are listening carefully.

Search For The Target Audience

Now that is one of the easiest and yet the most important things that you need to do. When you want to strike gold with customer research, you have to get the target audience. Understand the customer demographic to know more and more.

Do you want to launch a product for the housewives out there? Well, you need to learn all about it from their subreddits in the best way. You also need to find out about the gender distribution on Reddit. How many people are male and how many are female on Reddit?

Did you know? About 67% of people on the platform of Reddit are male and 33% of the people are female. So, it can be said without a doubt that Reddit is a male-dominated platform.

Discuss More And More

One of the best ways in which you can observe the people is to actually talk to them. You need to know how they act. That is because people on Reddit can be quite merciless with their thoughts. They actually have to trust you in order to believe your words.

Yes, that is another one of the most important things that you need to keep in mind. The main goal here is to get more upvotes on the comment.

However, what you really need to do is take part in the conversation. That way you will be able to know the point of view that people have. This is one of the best ways to go for some customer research.

Try this step out and then see the amazing results that you get.

Start A Thread of Your Own

Now, this might be a long shot but you can try it for sure. You can try creating your very own thread and ask people to join it. This might take some time and effort to happen. You need to put your mind into it to have the kind of success that you want.

Why don’t you try it out and then see the results?

The Final Thoughts

We get it that Reddit can be a bit intimidating for you. However, you do need to try it out. There is simply not a single reason to stay away from Reddit.

Why don’t you just give it a shot with a little bit of patience and effort? We are pretty sure that you are going to rock at it.

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