Complete Guide to Set Up Your Facebook Ad Campaign

Through this step-by-step guide, we have shared everything that one needs to know about running a Facebook ad campaign, here you will also get to know about the Facebook ads manager and the types of campaigns. Read on to know more and get ready to start your campaign.

Facebook Ad Campaign:- Facebook has gradually surpassed Myspace as the most popular social networking site for overall users & traffic. With more individuals using social media platforms, Facebook has emerged as one of the most effective online marketing platforms. It allows people to discover more about products, companies, artists, & global events.

Facebook provides a remarkable marketing opportunity for organizations by enabling them to create Facebook business pages. These business pages are simple to build & easier to promote the businesses. In other sections, we will learn how to do marketing & promote our brand through Facebook Ads Manager.

Facts About Facebook Marketing

facebook marketing

Before proceeding further, let’s check out some statistical data & facts on a HubSpot blog related to Facebook Marketing:

  • In 2019, 15% of Facebook users used this social media platform to search for & make purchases.
  • 93% of businesses use Facebook.
  • Over 200 million companies use Facebook’s applications & free tools.
  • Images make up 35.7% of a Facebook page’s postings on average.
  • When compared to video postings, link posts generate 73% lower engagement.
  • Every month, more than 3.3 billion individuals access Facebook’s services (Facebook, WhatsApp, Instagram, or Facebook Messenger).
  • Facebook Stories has a daily audience of 500 million people.
  • 4.6% of companies use Facebook video advertising.
  • On Facebook, 35% of marketers say they’ve had success with influencer marketing.

influencer marketing

From the facts & figures mentioned above, it is clear why Facebook is the King when it comes to marketing & promotion of your brand on social media platforms.

But is Facebook good for small businesses, as well? There’s no doubt, big brands & organizations are leveraging their power to the fullest, but what about small businesses & local vendors? If big firms can make use of Facebook marketing, then why not small ones. Following are the reasons mentioned about why Facebook & its marketing tactics are helpful for small businesses:

  1. It helps in increasing brand recognition & trust.
  2. Helps in using ad campaigns to target their ideal prospects
  3. It helps in enhancing their SEO & engagement.
  4. It helps in establishing effective communication with your audience.
  5. Assists in evaluating key metrics

Let’s dive deeper into what exactly is Facebook Ads Manager? How to create an ads account? How to finally set up an ad campaign? By the end of this article, we are sure you will get most of your answers & will be ready to launch an ad campaign for your brand.

What is Facebook Ads Manager?

What is Facebook Ads Manager?

Facebook Ads Manager is a tool that allows you to design & manage Facebook ads. All of your Facebook campaigns, ad settings, & advertisements can be seen, modified, & the results can be easily measured, compared, & interpreted.

You can do the following things with an Ads Manager:

  • Create Ad Campaigns: With the help of Ads Manager, you can easily design your ads in a step-by-step manner. While creating your ad, you can select your marketing objective, customers you want to target, places you want your ad to appear, & the type of ad you want to run.
  • Keep track of your Ads Performance: View up-to-date information on the performance of your ads as well as updates on your schedule. You can see account-level results to get a high-level picture of how all of your campaigns are doing, apply filters to see the performance metrics for you & generate or schedule ad reports.
  • Manage Multiple Ads at the Same Time:  You can anytime update settings across various ads in Ads Manager, such as targeted audience, budget, & placements of your ads; you can also replicate your ads to make copies.

How to Set-up an Ads Manager Account?

Ads Manager Account

 

To successfully have access to the Ads Manager account, you need to have a Facebook business page.

Let’s see the following way of getting started. But, before moving ahead, you should understand the difference between Facebook Business Manager & Facebook Ads Manager.

  • Facebook Business Manager is a platform that lets you manage your business pages & ad account. You can keep track of who has access & who is working on what task.
  • Facebook Ads Manager lets you manage your various ad campaigns in one place.

Before moving ahead, let’s check the steps to follow to create a Business Manager Account & Ads Manager account.

Setting up Business Manager Account

The essential requirement is you should have a Facebook profile. From the username & password, you can quickly sign into Facebook Business Manager.

Step 1: Go to business.facebook.com/overview

Step 2: Press “Create Account”

create account

Step 3: Fill in all the details & press “Next”

Step 4: Add your business details & press “Submit”

fill business details

After creating a business manager account, you can move further to create an ads account.

Setting up an Ads Account in Ads Account Manager

Step 1: In Facebook Business Manager, click on the “Ad Accounts” option.

click on the Ad Accounts option

Step 2: Press the “Add” button & choose the most appropriate option from the drop-down menu. There will be three options:

  • Add an Ad account (the existing ad account)
  • Request access to an Ad account
  • Create a new Ad account

three options in add account

Step 3: Enter all the required information regarding your business & payment information.

Step 4: Finally, assign the roles to authorized people who will be managing the account.

assign the roles to authorized people

Your Ads Manager account is all set up. You can now start with your first ad campaign. Before learning about setting up your ads campaign, do you know there are two major types of campaigns? Read a quick overview about them to understand ads & ads campaigns.

Types of Campaigns

There are two types of campaigns that you can choose as per your requirements. They are:

  • Cold traffic campaign
  • Remarketing campaign

Cold Traffic Campaign

Cold Traffic Campaign

This campaign type is helpful when you are new to the Facebook business & want to attract a large audience. The fundamental purposes of this campaign are:

  • To create an audience base
  • Showcase your products/ services
  • Build awareness about your brand & products

Remarketing Campaign

Remarketing Campaign

Once you have achieved the above purposes using a cold traffic campaign, now it’s time to remarket your campaign using the acquired audience base.

Since your audience base is now aware of your brand & products/ services, you now need to make them take action on your page. It can be anything like clicking on your ads to purchase something, enroll for something, visit your website, etc.

So, this was about the campaign types. You now know how to set up an ads manager account and are good to go with setting up your first ad campaign.

Setting Up Your Facebook Ad Campaign

In Ads Manager, click on “+Create” present in the Campaigns tab to create your first Ad Campaign.

Step 1: Choose an objective for your campaign

Choose an objective for your campaign

Choosing the correct objective for your campaign is the basic & the most crucial part. These objectives are further distinguished into three parts:-

  1. Awareness
  2. Consideration
  3. Conversion

Each objective contains a list of sub-part from which you can more precisely choose to target the correct audience. A quick breakdown of these sub-parts are given below:-

  • Brand Awareness: This comes under “Awareness” & is chosen when you want to create your presence & awareness about your brand
  • Reach: This comes under “Awareness” & is chosen when you want your ad shown to many people.
  • Traffic: Coming under “Consideration,” it is chosen to send people from Facebook or Instagram to your website.
  • Engagement: Coming under “Consideration,” it is chosen to encourage people to like, comment, & share. This allows more engagement with your brand.
  • App Installs: Coming under “Consideration,” it is chosen to send people to Google Play Store or App Store to install your mobile app.
  • Video Views: Coming under “Consideration,” it is chosen to increase traffic to your video ads on Facebook or Instagram.
  • Lead Generation: Coming under “Consideration,” it is chosen to gather leads (emails & phone numbers) for sales & marketing purposes.
  • Messages: Coming under “Consideration,” it is chosen to display your ads to new customers on Messenger, Whatsapp Messenger, & Instagram Direct.
  • Conversions: This objective is a part of “Conversion” & is used to make people take a particular action, like buying your product, signing up for your newsletter, or starting a free trial.
  • Catalogue Sales: This objective is a part of “Conversion” & is used to increase your sales by promoting your Facebook store’s product catalogue.
  • Store Traffic: This objective is a part of “Conversion” & is used to drive traffic to your physical store when people search for businesses nearby them.

Facebook provides you with an ample number of objectives to choose the most appropriate one according to your requirements.

Step 2: Choose a name for your campaign

Choose a name for your campaign

Naming your ad campaign with relatable words can make your work easy to organize your multiple campaigns. With correct naming, you can be more efficient when you want proper reporting of your campaigns. Analyzing the results gets easier.

Essential points to use to add in your campaign’s name:

  • Client’s website name
  • Targeted location
  • Audience type
  • Creatives
  • Facebook’s Page name

Using any of the above points, you can easily name your campaign. Also, this will help you in keeping your campaigns organized & makes analysis more accessible.

Step 3: Select the ad category, testing method, & budget for your campaign

Select the ad category

In this step, you’ll be required to choose some effective options for your campaign, like:

  • Ad categories
  • A/B testing
  • Optimizing your budget

Firstly, you need to choose the category of your ad very precisely because it’s necessary according to Facebook’s advertising policies. If your ad falls under social issues, politics, employment opportunity, housing & related opportunity, you’re required to choose the “special ad categories” option.

Next, choosing a testing method like a split test, or A/B test, you can easily compare the campaign results & optimize them accordingly.

Lastly, optimize your budget. You can yourself choose how much money should be provided for each campaign manually.

Step 4: Choosing the bidding & the campaign budget

Choosing the bidding & the campaign budget

Here, you’ll need to focus on the following things:

  • The budget type (whether it’s daily or lifetime)
  • Total expenditure (deciding the amount for one day or the complete campaign)
  • The beginning & ending date of your campaign

Choosing the bidding amount & budget smartly is so crucial because, of course, you don’t want to be out of money for future campaigns. So, decide & divide your money accordingly.

Step 5: Choosing the targeted audience

Choosing the targeted audience

In this step, you have two choices:

  • If you are new to Ads manager, you need to create a target audience
  • If you have run ads previously, you can use the saved audience

You can target your audience on the following parameters:

  • Age group
  • Male/ Female/ Others
  • Location-based
  • Language-based
  • Using detailed targeting

The targeted audience is the prospective customer for your business who can increase your sales, so you need to be very careful while targeting. Use split testing rigorously for better results.

Step 6: Choosing Ad Placements

Ad Placements

In this step, you choose where you want your ads to be shown. Due to your goals & chosen objectives, you will be restricted, but Facebook will suggest you select the perfect ad placement. 

You can choose your ads to be placed in the following places:

  • Facebook/ Instagram feeds
  • Facebook/ Instagram stories
  • Facebook videos or IGTV videos
  • Sponsored message on messenger

Step 7: Setting up your Ad

The final step in creating the campaign is selecting your ad type & adding text & ad images.

Create mockup ads using Creative Hub

You have three options to start with:

  • Creating a fresh ad
  • Use previous posts to create an ad
  • Create mockup ads using Creative Hub

After adding every information, you are all set to hit the “Publish” button.

Finally, you are done with creating your 1st Facebook Ad Campaign!

Conclusion

The above article is a compilation of all the basic things related to Facebook Ad Campaign creation. The following points are to be taken into consideration:-

  • Facebook is the King when it comes to choosing a social media platform.
  • Facebook is vital for big as well as small firms.
  • Numerous things you can do with Ads Manager (creating ad campaigns & tracking them).
  • Easy way to set up the business manager account & ads manager.
  • Two major types of campaigns (cold traffic & remarketing).
  • Seven crucial & in-depth steps to create an Ad Campaign.

We hope you find this article helpful. Please feel free to give your ideas & thoughts in the comments.

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