Social Media Image Sizes Cheat Sheet

Whether it is Facebook, Instagram, Twitter, or any other social media platform, images play a very pivotal role. Here, in this blog, we are going to discuss the most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.

Social Media Image Sizes: Staying up-to-date and in the trends is the need for the ‘social media’ hour in today’s time & age. And as we all know it already, how much of these trends and the social media platform as a whole benefit the business with its enormous promotional capabilities.

By the way, it’s not just the trends but also the technicalities that need to be kept an eye on. And one such pivotal & latest technicalities that we’re going to guide you through today, is the image sizes you’re supposed to use for various social media platforms.

Complete Guide to Social Media Image Sizes

Image sizes for different social media platforms differ and also changes from time to time and it’s imperative for everyone in the ideas of social media promotion for business to be aware of it and act accordingly.

Now, that we’ve mentioned it you can also recall the changes that you might have seen in the past but somehow missed going in-depth to decode the pattern. 

Role of Images on Social Media

Social media is an effective useful tool in the business world, where you can boost your brand recognition and loyalty, connect with potential or current customers, advertise your products and promotions, and share helpful, inspiring content.

The best part about these platforms is that it is free and requires an investment of your time and a little bit of creative intelligence backed with the technicalities. So, today let us share what technicalities that you need to take care of while posting an image on social media platforms in 2021!

Social Media & Image Sizes

High-quality and creative images work impressively to your social media marketing success. It is important to know about the proper dimensions for each network you use. Below are the proper image dimensions for a length of social networks, that one uses frequently for brand promotion. 

1. Facebook

Facebook shows your audience that your business is legal, reputable, and pays attention to all the small details by featuring high-quality images. It is an increasingly important aspect of the social web and knows the importance of visual advertising and thus offers the opportunity to promote the posts on your page.

Facebook’s text to image ratio is focused on providing a positive user experience and prevents advertisers from publishing over the top promotional or unwanted content.


Profile/Cover Photos

Profile photos make a big impact though it may be small square-shaped in size. It represents the brand on Facebook. You can use your brand’s logo or your photo for your business for a profile picture.

There are shared images on your timeline as well and also in your follower’s news feed. Ensure that the images you share are creative enough to be noticed by your target audience and help you increase engagement. 

Interesting Read: Facebook Boost Post Button: How to Use it and Get Results

Shared Link Photos

Sharing the link photos is also an effective way to spread content and attract engagement.

Another better way to connect with your audience via social media is to share your customer’s content or images, which gives them this little sense of being officially recognized by the brand that they choose to follow. 

2. Twitter

Twitter is a social tool that is considered a popular customer service and promotion solution for any business. Customers can tweet about an issue, publically compliment or even share their experience with the respective brand. Here, you can very well represent your business via Tweet.


Profile/Cover photos

Most businesses use their logo as their profile picture to promote their brand. Twitter recommends that you must upload your cover photo having the dimensions of 1500×500 pixels.

It depends on your screen, which may show the cover photo bigger or smaller. Cover photos are a great place to display your brand in a broader & more creative manner. We can utilize cover photo for free advertising space!

In-feed photos

Twitter has a limit of 140 characters but here also you can use images for more effective and quick communication. 

Interesting Read: 8 Tips to Get More Twitter Followers

3. Google+

Google+ may not be at the top social media platform, but it cannot be ignored as well. It has been redesigned recently, giving marketers hope and the opportunity to socialize their business or brands.


Profile/Cover Photos

Always ensure that your profile image is of high quality and have some recent posts to be viewed. It is observed that if you upload your profile photo as a square, it will always be displayed on your page in a circle.

Regarding Google+ cover photo, it is the largest image at the top of your profile photo. Therefore, it must be clear and creative which portrays your brand.

Shared Image/Link

For sharing on Google+, you get various options like within a collection, in a community, with a circle, etc. In collections, you can organize and collect images based on topics that are of interest. From the community, people come to discuss and share news on common topics of interest.

There are followers like your friends, colleagues, etc. who are in the group. Under the link, when you paste any link on Google+, it will pull multiple photos to be posted. You can choose the one which you would like to feature in Google+ post.

Sharing relevant content and photos in Google+ is a great way to raise your brand awareness, promote your page, connect with different people, post quality engagement, and get traffic to your website.

4. Pinterest

Pinterest is one of the amazing and much-searched tools in Social media. It has 90% of pages and more for driving referral traffic.


Profile photo/Pin sizes

Pinterest does not have any cover photo, so the responsibility rests totally on your profile photo.When we upload profile photo, it displays as a square above your name. In Pinterest, the layout is portrait-oriented and vertically designed pins are created to perform better.

Board display: Collection of boards is the first thing any visitor would like to see while looking out at anyone’s Pinterest profile. So, the name of boards must be appropriate, have good cover photos for each of them. If the boards are empty, it will not serve you any good!

Always make sure that your boards are relating to your business or audience. Visitors will leave your profile if they will not understand your business or does not get the information that they’re interested in.

5. LinkedIn

Linkedin is used for networking with other professionals, where you can connect with prospective employees and industry leaders. Many businesses connect with other resourceful businesses to gain both promotion and profit. There are options to choose from, personal profile and business page option.


Personal Profile/Background Photo

For your personal LinkedIn profile, you must have a professional and impressive photo. Background photo or the cover photo relates to your business/brand/job profile. 

Business Logo

The logo for a business page is a rectangle at the top, which displays next to your brand name. This logo helps the visitor to search your company profile.

Banner Photo

You can design a banner image that stretches across your profile. You can also use a group photo of your employees or the building of your business as your banner photo.

6. YouTube

YouTube is a highly popular video-sharing network that is used in a variety of devices, including tablets, phones, desktops, and televisions. Therefore, it is important to have high-quality images that can be seen on any device.


Channel Icon

There is a small square profile photo at the top left corner of the YouTube page. Many users will visualize your videos first, which will make the images important for you and your brand.

7. Instagram

Instagram is all about photos and visuals, so high-quality images are very important. 


Profile photo

The profile photo out here is a circle which shows next to your posts. In the case of a business/brand, the logo of the respective business/brand as the profile picture is always in the recommendation.

For photos, you can show the aspects regarding your business, customers using your products, how to create products, etc; in short anything that you TG might have come looking out for or something that you wish to communicate in order to gain/retain/grow their trust in you. 

8. Tumblr

It is a blogging and social platform where users share quotes, music, articles, videos, and images. If more text content is associated with Tumblr, images also hold equal importance.


Profile photo

It has a small box or square next to your posts, which has your username. This helps in searching for you or your business brand. Always consider placing your business’ logo to increase brand visibility and recognition.

The Concluding Words

All in all, your basic focus should lie in the quality & creativity of the visual content you post. It needs to be communicating things in favor of your business/brand. The technical aspects of these images/videos also need to care of.

The dimensions of the image, the image-text ratio or the maybe the appropriate time of posting a certain kind of visual content. Apart from the social media image sizes & videos, infographics are also of immense help on social media. Have a happy image posting on social media!

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