7 Social Media Trends To Watch in 2022

Social media is ever-changing, rapidly growing, and fast advancing for sure, don’t you think? These are the perfect words to properly describe the vast world that we live in online. The landscape of social media is pretty high and it is certainly growing at a very fast pace for sure.

So, wouldn’t you want to be a part of it as well? Why not let us help you do that in the best way?

Did you know? There are about 4.4 billion internet users in the world, out of which 3.499 billion are social media users.

Now you can make an idea of the fact that social media is actually growing at a very fast pace. And it is nowhere near stopping.

Laest Social Media Trends

You all know about the amazing digital channels right? Among all those awesome channels, there are amazing social media that you can use for sure. No doubt I can say that it is an aggressive form of channel for sure. This is especially the case when you need to include some new features.

These amazing features help in the betterment of social media. There are communities, connections, friends, family, professionals, and what not? With so many people constantly online, the interactions generated by social media is quite a lot for sure.

I bet you didn’t know this. An average user spends a total of about 142 minutes on social media every single day.

So, in case you want to promote your businesses online, you need to harness the power of social media. You need to reach all these people in the best way.

You need to have more tools, better strategy, and some amazing creativity. All of that and you are all set for that. Just imagine the advantage you can take from social media as a marketer.

Fun fact: About 81% of the SMBs (Small and Medium Businesses) always tend to use some sort of social media.

So, why exactly would you want to be a part of it? I suggest that you go for it right now. But then again how are you going to get ahead in social media? That is one of the most common questions that people ask.

Well, worry not, people. I am here to help. If you want to stay ahead in the game, then social media trends are it. When you follow social media trends, you get better results. So, shall I get started on it? I am going to mention 7 of the social media trends in the best way.

What Social Media Trends Do You Need To Follow?

Let me tell you one thing, social media trends are like the entry ticket that you have to dreamland for sure. By following the right social media trends, you can climb up the ladder to actually rule social media.

Beat that!!! So, without wasting precious time any longer, let us get started.

1. Instagram Stories Rule

You might be a bit surprised about this for sure. But Instagram stories are some of the hottest trends right now. The content being short-lived is perhaps more interesting for the people.

Did you know this? Instagram stories are used daily by about 500 million internet users in total.

That is not it. There are 50% of the businesses online that tend to post at least one type of Instagram story.

But did you ever think why these Instagram stories are so popular? Well, it is because the content is pretty engaging and exciting for sure. With the help of Instagram stories, people can connect with each other

Also, brands can easily promote their product with the help of the amazing Instagram stories.

2. Chatbots Are Here To Stay

Mobile messaging is also a growing trend right now and there is no doubt about that for sure.

Fun fact: More than a whole quarter of the population of the world will start using the mobile messaging application in this coming year.

So, there is no doubt that marketers can actually take advantage of this amazing trend in the best way for sure. If you are a marketer, you can use messaging apps such as Facebook, Twitter and so much more.

Not only will you be able to provide better customer service, but you can share content as well. That is one of the main reasons why people tend to use chatbots in the first place.

Fact for you: About 71% of the total online customers tend to use the chatbots in order to solve their problems.

3. Transparency Wins Again

There is no doubt that transparency was basically practiced in the year 2018. But this is the year it is actually going to evolve in the best way for sure. There is a need for a certain level of transparency between the customers and the brands.

Did you know? Only 15% of the total customers think that brands are completely transparent.

That is certainly very low and we need to increase this figure as well. So, the companies need to take a note of it. Now customer data is something that is very sensitive for sure. When there is transparency about the use of consumer data, the customer is able to trust the brand in the best way.

So, this is something that you need to know about for sure. Well, the amazing brands will be able to have the best benefits due to this trend.

4. Live Streaming Never Left

Now, this is another one of the trends that we are pretty sure you are going to know for sure. There is simply not a single speck of doubt about the fact that you know about live streaming. We are talking about Facebook Live Videos, Twitter live videos, and so many other amazing channels.

Did you know this? About 3.5 billion live broadcasts happened from Facebook in the year 218. Now that is quite a big number and we are pretty sure of this fact.

So, if you are a marketer then you can actually follow this trend in order to have the best results for sure. You can use the power of live streaming to promote your business.

5. Authentic And Micro- Social Media Influencers

Trendsetters are still looming around the internet, trying to partner with the influencers on social media. We know them as micro-influencers in the best way. There are some amazing authentic social media influencers in the year 2021 for sure.

This is going to be one of the biggest trends for sure. Influencers tend to have a lot of impact on so many things. The lifestyle of an audience would depend on the influencer. So, there is no doubt that you can use such micro-influencers to push your company agenda in the best way for sure.

It is true that with social media influencers, you will be able to influence the purchase decisions of the audience as well. So, you need to try it out for sure.

6. Social Listening Is Going To Be Superb

Here we have another one of the famous trends that you are going to love for sure. Well, you surely know about social listening, right? So, you also know that it is one of the best aspects that we can ever find for social media marketing.

You will be surprised to know that the use of social listening will impact the social media areas in a large way for sure.

Not just that but there are some brands which have already started to use this tool. In a way, we can say that it is one of the best prospects for businesses these days. So, you need to make sure that you are trying to make use of it in the best way.

With the help of social listening, you will be able to generate a lot of leads for the amazing business of yours. Doesn’t that seem like something that you would want to do?

7. Better Content Experience

Well, content is something that never gets old and it certainly rules the entire social media front. With the addition of amazing features such as video content, Infographics, and images, there are some new and interesting ideas to explore in this front.

You will definitely be surprised to know that the content marketing trend is never going to end on social media. So, as a marketer, you need to make sure that you are able to properly utilize this trend as well.

Final Thoughts

These are some of the most important and useful social media trends for marketers to follow. If you have an online business, then this is something that you need to follow for sure. What are you waiting for? Go ahead and get started.