Always Up-to-Date Guide to Social Media Video Specs

Videos on social media are a new form of marketing these days. You need to know some technicalities of it in order to master it. In this guide, we’ll discuss why videos are so important in social media and then talk about the various specifications of social media videos that you need to know to get an edge over your competitors.

Social media video specs: When it comes to social media, there are a few things that you need to know about for sure. In the world of social media, it is the videos that are getting some of the best results for sure. Without having videos in the content of yours, we are in doubt that you are going to have some results in the best way. 

That is one of the main reasons why people want to use these videos in the first place. There is simply not a single speck of doubt about the fact that people are actually interested in seeing the videos on social networking sites for sure.

Are you aware of this fact? The marketers who are using videos in their marketing efforts tend to get 66% more qualified leads than the ones who don’t.

So, if you have a business to handle and you need to make sure that you are getting proper results on social media videos are the best way to do that for sure. But then you need to know how to use the videos in the first place. 

The Perfect Guide On Social Media Video Specs

Social Media Video Specs

We are going to help you do that for sure. You cannot just use any video on the different social media sites for sure. After all, there are so many different types of social media sites that you would want to use for sure. These social media sites have different requirements when it comes to videos. 

Now as a social media marketer, you need to know what these requirements are in the first place so that you can have some great results with the videos. Worry not as we always here to help you in the best way. Make sure that you use the best of the social media video specs guide that we have here for you. 

We are absolutely certain that you are going to get some great results when you follow this guide so you need to ensure that you are listening to each and every single thing carefully. 

But before that, you actually need to know why do videos help in increasing the benefits of the people in social media? Well, there is simply not a single speck of doubt about the fact that a video is a powerful tool. But why is that the case? Let us get to know right here and right now. 

Why Is Video So Much Important In Social Media?

Social Media

We know that the question which is running through your mind right now is this one: why should we use videos in the first place? 

Well, to answer this question of yours, we can say that video is something that helps in capturing the attention of the viewers in the best way. When they watch a particular video, the mind, as well as the emotions of the people, is triggered. So, they are able to connect with the message in a better way. 

Not to mention that videos are fun to make and equally fun to watch as well. So, there is no doubt that you would want to make them and people would want to watch them as well. That is one of the main reasons why people want to use videos on social media platforms and that too in the best way. 

Here is a random fact for you: Video marketers that tend to use videos on social media are the ones that receive 51% more brand awareness than the ones who don’t.

Some Video Specs For Social Media Platforms

Do you want to know how to make sure that you are able to do well on social media? Here are some social media video specs that you need to know about. We have listed different social media sites and the social media video specifications of each and every single one of them that you need. 

1. Facebook

The ideal video length is about 60 seconds on Facebook. This is a popular social media platform that most people tend to use and hence the specifications for the video here is really important. Have a look.

Facebook Video Specs


  • Recommended video dimensions: 1280 x 720
  • Minimum width: 600 pixels (length depends on aspect ratio) for Landscape and Portrait.
  • Landscape aspect ratio: 16:9.
  • Portrait aspect ratio: 9:16
  • Max file size: 4GB
  • Recommended formats of video: .MP4 and .MOV.
  • Video length: 120 minutes.
  • Video frames: Max. 30fps.

Facebook Character Limits

  • Maximum count: 2,200 characters
  • Recommended: 90 characters
  • Headline max: 25 characters
  • Link description max: 30 characters

360-degree Video Specs360-degree Video Specs

  • Maximum dimensions: 4096 x 2048.
  • Minimum width: 600 pixels
  • Aspect ratio: 2:1
  • Max file size: 1.75GB
  • Recommended video formats: .MP4
  • Video length: less than 40 minutes
  • Video max frames: 60fps

Facebook Stories Video Guidelines

  • Recommend dimensions: 1080 x 1920
  • Aspect ratios: 1.91 to 9:16
  • Maximum video file: 4GB
  • Maximum video length: 15 seconds
  • Recommended video format: .MP4 and .MOV

2. Instagram

Instagram is another one of the platforms where you need to make sure that you have better videos for sure.

Did you know? The videos on Instagram that were averaged 26 seconds received the most engagement.

Interesting Read: How to Use New Instagram 60 Second Video Option

Instagram Video Specs


  • Minimum resolution for the landscape video: 600 x 315
  • Minimum resolution for the square video: 600 x 600
  • Resolution for the vertical video: 600 x 750
  • Landscape aspect ratio: 1:91:1
  • Square aspect ratio: 1:1
  • Vertical aspect ratio: 4:5
  • Max. File Size: 4GB
  • Recommended video formats:.MP4 and .MOV
  • Video length: Max. 60 seconds
  • Video frames: Max. 30fps

Instagram Character Limits

  • Maximum caption: 2,200 characters
  • Caption recommendation: 125 characters

Instagram Stories Video Guidelines

Instagram Stories

  • Recommended resolution: 1080 x 1920 pixels
  • Minimum resolution: 600 x 1067 pixels
  • Aspect ratio: 9:16
  • Max file size: 4GB
  • Recommended video formats:.MP4 and .MOV
  • Video length: Max.15 seconds

Instagram TV – IGTV Video Guidelines

IGTV Video Guidelines

  • Recommended resolution: 1080 x 1920 pixels
  • Minimum resolution: 720 pixels
  • Aspect ratio: 9:16 or 16:9 for landscape
  • Video Length: 15 seconds to 10 minutes
  • Max file size for videos: less than 10 minutes can be 650MB. For videos that reach up to 60 minutes, it is 3.6 GB
  • Required file format: MP4

3. Twitter

With about 45 seconds of ideal video length, Twitter is also a platform that has a lot of benefits for the users these days. So, there is no doubt that people need to know a lot more about this platform in the best way. We are here to talk about it so that you can have an idea for sure.

We are here to tell you that you will find a lot of amazing things about Twitter right here.

Landscape & Square Video Guidelines


  • Landscape recommended dimensions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate)
  • Square recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)
  • Minimum dimensions: 32 x 32
  • Maximum dimensions: 1280 x 1024
  • Aspect ratios: Between 1:2.39 and 2.39:1
  • Max file size: 512MB
  • Recommended video formats: .MP4 for web and .MOV for mobile
  • Video length max: 140 seconds
  • Video max frames: 40fps

Twitter Character Limits

  • Maximum count: 280 characters

4. YouTube

For those who don’t know, YouTube is another one of the platforms where videos are really important. Hence, you need to know about this as well. 

We are here to tell you all about the video specifications on YouTube right now. 

Video Guidelines

Video Guidelines

  • Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 760 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
  • Minimum dimension: 426 x 240 pixels
  • Max dimension: 3840 x 2160 pixels
  • Aspect ratio:16:9
  • Max file size: 128GB or 12 hours
  • Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • Video length max: 12 hours

5. LinkedIn

When it comes to informative videos related to businesses and brands, there is nothing better than LinkedIn. So, this site is something that you should be using for sure in case you want to have some great results. 

We are pretty sure that you are going to have some great results for sure. 

In-feed Video Guidelines


  • Max file size: 5GB
  • Minimum file size: 75KB
  • Max video duration: 10 minutes
  • Minimum video duration: 3 seconds
  • Resolution range: 256×144 to 4096×2304
  • Aspect ratio: 1:2.4 – 2.4:1
  • Frame rates: 10fps – 60 fps
  • Bit rates: 192 kbps – 30 Mbps
  • Formats supported: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.

The Final Note

When we are talking about social media, there is a constant change always. Video specs on social media sites keep on changing as well. So, you need to be pretty attentive to these video specs in order to have some great results.

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