7 Story Archetypes, and How They Can Dramatically Improve Your Marketing?

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Story Archetypes: Have you ever wanted to make sure that your brand is all popular and well known amongst the customers? There is simply no doubt that you will have to do a lot of things for sure. Storytelling is one of them.

Yes, you heard it absolutely right people. Storytelling is one of the best techniques that marketers use these days. This is a technique that can be used in order to build proper relationships with clients and customers.

With storytelling, you can manage to create a booming and lively community of loyal followers.

Did you know? National Geographic engages about 350 million followers with amazing storytelling in content marketing?

Complete Guide to Story Archetypes

story archetypes

Business professionals from all over the world are desperately clinging to the stories. So, why wouldn’t you want to use this amazing and powerful tool for marketing, right? You can easily get the attention of people and influence their thoughts. Not just that but you can also govern their purchase decisions as well.

Fun fact: About 71% of people will buy a particular product after seeing a personal value in it.

Yes, stories are the best form of literary agents these days. You will be able to connect with so many different people and that too in a very personal level. So, there is no doubt that it can help you in leveraging the business marketing benefits for sure.

Oh… but wait.

What Stories Should You Tell People?

brand storytelling

It doesn’t really matter what kind of story you are telling people. The plot and the content will take the backseat when it comes to emotions. Yes, we said emotions right here. Whether you are talking about tragedy or just something else, the reader is able to feel it. So, the focal point here is to leave a certain message to the readers, right?

Brands can use this in the best way to tell their stories. Yes, that is true people.

Bonus fact for you: With a proper brand story, businesses can increase their product value over 20 times.

Now that is quite a lot, don’t you think? So, there is no doubt that you need to use these stories for the brand storytelling of yours. Don’t worry people; we are here to help as always.

Did you know that there are 7 different types of storytelling archetypes? And you can use them in marketing your business too. So, why not read what we have to offer you and see whether you like it or not.

Use The Storytelling Archetypes For Your Marketing

There is no doubt that pictures and visuals are some of the most important parts of the business. There are many people who are still using it for sure.

Here is another fact for you. About 37% of the marketers believe visuals to be the best option for increasing the value of content and brands.

However, storytelling is not lagging far behind and you need to understand the full value of it as well. So, for those who want to use storytelling, it can actually help in increasing brand functionality. But they need to know what story type of use.


There are about 7 different types and we are going to explain all of these, right here. So, make sure that you are reading it all carefully.

Overcoming the Monster

Overcoming the Monster

These are the stories where the hero gets to successfully destroy the monster. And then he gets to restore the balance that is present in the world. In these types of stories, the good always triumphs over evil.

However, in a real-world example, it could be anything for sure. When there is a problem in the business, overcoming that problem is the perfect example of such a story.

You can use it to describe the service or the product that you have for the people. You will be playing the role of the sidekick in here. Or you can also become the weapon that helps in the fighting of evil. This is certainly one of the best things that you need to keep in mind.

Rags to Riches

Rags to Riches

This is another one of the story types that you can use with the business of yours. In these types of stories, there is a downtrodden character that ultimately gets the happy ending that he deserves for sure. When it comes to real-world applications, it is very easy to spot.

For example: Say your brand has the potential to make it big in the business world. If it succeeds in doing that, then it will be the perfect example of rags to riches stories.

Yes, you heard it, right people. You can actually make your product or the service incorporate this story as well. You will be playing the role of the angel here. What will you do? Well, you will be providing the means to the character for making it big in the world.

The Quest

The Quest

In the Quest type of stories, the hero will get to travel far and wide in the search of treasures. Now that is a story that we all would like to hear, isn’t it? The hero is often accompanied by many sidekicks and others as well.

The hero not only gets to find the treasure but defeat the evil as well. So, in terms of business and marketing, there is a huge significance of the story for sure.

The products and services that you describe in the Quest stories will be there for a longer period of time. The product will actually be a tool that lasts for a longer time. Hence, your business will need some companionship as well.

Voyage and Return

Voyage and Return

Well, this is another one of the amazing story archetypes that you can use very easily in order to get the best results for sure. In this type, you will thrust into some unknown world. You have to make your way back into the real world that you live in. Now, doesn’t that seem like an interesting and amazing read?

When it comes to real-world applications, the ideal customer of yours can travel a lot. So, there are so many products of yours that can be of assistance to them. So, this is one of the ways you can actually market your product using this amazing story.


When we say comedy, we don’t really mean the ‘Ha Ha’ comedy. The comedy that is stated in here is the Shakespearean kind. Yes, you heard it absolutely right people. There is a particular confusion in the part which people have to solve in order to get a happy ending.

comedy story

However, when it comes to business, the customer is not really able to get out of the problem on their own. Hence, they always tend to find themselves in a lot of trouble for sure. So, they need some assistance when it comes to finding the right way. This is a bit frustrating for the customer of yours.

When you sit back and listen to their side of the story, it is actually funny. But then you can actually help them in untangling the situation in the best way. So, why not go ahead and see how it works.



The tragedy is another one of the story archetypes that you can use. This is something that can come from egotism and human overreacting.

Do you want to have an example? Well, the best example of it would be Julius Caesar, Hamlet, Romeo and Juliet and so many others. These stories are pretty much self-evident for the users.

However, in the marketing world, there needs to be a situation like that as well. There are grief counselors, divorce lawyers and so many others that can actually use this story type to market their business.


Now, this is the last story type that we have here for you. This is an archetype when there is a threatening shadow for you. It can often turn out to be victorious but then there is some miracle that happens. This leads to rebirth and redemption.

Don’t you understand what we are talking about? Well, the rebirth story tells you about a happier and much better world. Have you ever seen ‘A Christmas Carol’? Well, if you haven’t, then you should. This movie is the best example of this archetype.

A Christmas Carol

In the marketing world, you need to show customers the consequences of their problems and actions. This is one of the best ways to get the results. You can show owners how their actions can cause serious detriments for the company.


So, these are some of the story archetypes that you can use in your brand storytelling. Make sure to pick out the ones that best suit the needs and requirements of yours.

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