8 Ways to Optimize Your Facebook and Instagram Live Videos

Live videos have recently become one of the vital elements of social media marketing. But with growing competition, it is necessary to optimize your live videos. In this blog, we have described the efficient ways with which you can optimize live videos for popular channels like Facebook & Instagram.

Facebook and Instagram Live Videos: Live videos are awesome, don’t you think? After all, people have been using them a lot this year. This all started from last year when live videos were actually a hit for sure. They have their definite take off in the year 2018 and now it is all that we can think about.

Here is a fact that is going to prove our point: About 38% of the marketers these days are using live videos in the best way.

Did you have any idea about this? About 100 million hours of videos are watched on the platform of Facebook every single day by the users.

Tips to Optimize Facebook and Instagram Live Videos

optimize Facebook and Instagram Live Videos


Not to mention that there have been many new and amazing improvements in the best way to live videos. There are new features, options, and sections for the people to look at and marvel at. So, for the modern marketer these days, live videos are definitely the right things to do for sure.

Interesting Read: How to Repurpose your Facebook Live videos

But do you want to know how to make some amazing live videos in the first place? Well, we are going to show you how.

It is completely normal for you to feel a bit overwhelmed with using the amazing live videos in the best way, right? After all, if you are a newcomer, you might not have an idea about how things are going to work out.

Well, you definitely don’t have to worry about it because we are going to help you achieve the best of the results with it. You might want to know what we are going to do here today.

To be honest, with the ongoing craze about live videos these days, we are definitely going to help you out.

This is the right guide that you need in order to make it big with the help of Instagram and Facebook Live videos in the best way. You might want to have a look at this article because it is going to be the best help that you can ever imagine for sure.

Don’t you want to make sure that you are able to use the top platforms of social media to your advantage? Well, we have some things that you can do.

Why Do We Choose Facebook And Instagram Only?

Facebook vs Instagram Live


Well, there is definitely not a single speck of doubt when we say that Instagram and Facebook are two of the most popular social networking sites that we have these days.

We certainly have no doubts that having live videos on the platform of Facebook and Instagram are going to get you millions of views.

There is simply not a single speck of doubt about the fact that these amazing social media live videos are not faux. These are some awesome video marketing options that you shouldn’t be ignored for sure.

Every single person who has a proper life in the online world has probably watched these videos at one point in time for sure.

Of course, we have to consider their videos are the tools that are going to guarantee you some of the best viewers and customers that you would want to have in the first place.

Don’t you want to stand out and do something different from what the crowd does? Well, there are some things that you would have to know about first of all for sure. There is no doubt that with the help of Facebook and Instagram live videos, you are going to have some great help in the best way.

There is simply not a single speck of doubt that Instagram is definitely picking up the pace and is near Facebook. We mean to say Facebook definitely has a lead when it comes to active users but Instagram is close.

So, these platforms are definitely going to be useful when you want to use the live video feature for sure. This is one of the main reasons why we have actually chosen these two platforms for the amazing results that you need with live videos.

Interesting Read: How To Use Instagram Live

The Best Tips To Help You Out With Live Videos

The Best Tips To Help You Out With Live Videos

You definitely have to focus all the attention that you have on Facebook and Instagram in the first place. This is the only way you are going to have some results for sure.

Here is a fact for you: 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago.

This is an important thing that you need to keep in mind for sure. So, we have some tips which are going to be a definite help to you when you want to harness the power of live videos in the best way.

1. The Video Has Started Before You are Live

Does it seem a bit odd to you? Well, the reason that we are saying it is very logical for sure. like every other video that has made some hits, you need to plan for a proper live video as well. If you don’t then there are going to be some consequences and your video might fail.

Surely you don’t want that to happen to your videos, right? Well, there is a way you are going to do that for sure and that is planning. You need to make a plan for the live video and practice all that you can for sure. This is one of the most important pieces of advice that we have for you.

2. Promote, Promote And Promote It All

Promote, Promote And Promote It All

How do you think people are going to come to the live stream of yours if they don’t know about it? Well, this is a thing you might have to consider for sure. Proper promotion of the live video that you are going to start is really important.

Now, this you have to do before you actually start the live video of yours. Of course, there is no point in promoting the live videos after you are done right? So, that is another one of the most important things that you always have to keep in mind for the best results.

3. Give Some Context To Your Live Audience

To be honest with you, people don’t come to your live videos to see you as a whole. They come for the context for sure. There are many people who have actually introduced themselves along with the subject and then don’t look back.

This is not something that you need to do. You have to provide some context to the people so that they can understand what they are doing here. This is also a very important tip that we can give you and you need to follow it as well.

4. Have Some Conversations With Them On Live Videos

Have Some Conversations With Them On Live Videos


What is the basic point of a live video? Well, the viewers are able to see you in real-time in the best way? So, why wouldn’t you want to have some conversations with them? This is one of the most common things that people need to do but don’t. Yes, you heard it right.

Don’t make it another boring video where people just have to listen to you speak for an hour. Encourage some questions from them and answer to the best of your abilities.

Interesting Read: How to Use Emojis in Facebook Ads?

5. Get Creative

Are you aware of this? About 80% of all the brand audiences tend to prefer watching the live videos rather than just reading the blogs.

Well, do you know the reason for that? To be honest, it is because these tend to take less time and provide a degree of entertainment in the best way. That is something everyone likes and you need to try it as well.

Make your live videos as creative and fun for the people and you will see the results.

Make your live videos

6. Know What To Do After Live Video is Over

Do you think the viewers are going to lose interest in the video when you are done with it? After all, the special thing about live videos is that people are able to interact with you in real-time, right? So, why would they be interested in it afterward?

Well, you can make things interesting for them for sure. You need to ensure that you are providing them with the right details that they need to know about.

7. Three Seconds Are All You Need

You need to charm the audience that you have in 3 seconds in order to make sure that they are able to see the live video of yours. Yes, that is how less time you get to impress them.

So, you need to make sure that you are able to do the magic in that time period only. We are pretty sure that you are going to manage just fine with it.

8. Proper Titles And Descriptions Are Important

This is advice that you can apply to all the videos on all the platforms. In order to captivate the audience, you need to make sure that they are attracted to it in the first place.

Now how are you going to do that without any trouble or hassle? Well, by providing a proper title as well as a description of the content. This is a great thing and it is going to work for sure.

Wrap Up

So, these are some tips that you are going to need when you are starting a live streaming video on Facebook and Instagram. Make sure to follow these and have great results.

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