Facebook Ad Image Size: The Complete Guide

Social media marketers are well aware of the importance of image. Ads with no proper image size is a complete failure. This article provides you with all the details of Facebook ad image size. We have mentioned sizes and dimensions based on each ad category.

Facebook ad Image Size: Do you want to earn the love and adoration of the people for your brand on Facebook? Well, you are not really alone in this as there are others who want that as well.

After all, why wouldn’t they? Facebook is the most popular social networking site for users, right?

What is Facebook Ad Image Size?

Facebook Ad Image Size

Did you know this? Facebook has about 1.49 billion active users who are using Facebook daily.

Not just that but the total number of monthly active users of Facebook is about 2.39 billion in total.

So, there is no doubt that having your brand promoted on Facebook is going to be a great thing for sure. But what can you do in order to promote the brand of yours in the first place? Well, we have one option that you can try out.

Do you want to know what we are talking about? It is the Facebook ads, people, what else? With the help of amazing Facebook ads, you can make sure that you have the best promotion for your brands. Facebook ads are very commonly used in the platform.

In fact, you will be surprised to know that companies and brands have planned to spend about $32.6 billion in the production of Facebook ads by the year2020.

Now doesn’t that seem like quite a lot? So, you would want to be a part of it as well. However, doing that is not that easy as you need to know a few things. When it comes to Facebook ads, there are a lot of things that you need to know about.

We are going to talk about these things here. With the help of us, you will be able to have the best results with your Facebook ads. Before that let us talk about why Facebook ads matter so much for the brand.

Why Do Facebook Ads Matter So Much?

Facebook Ads Matter

When it comes to Facebook, there is no doubt that it is filled with so many amazing business pages.

Yes, you heard it right. There are about 60 million business pages provided on Facebook. So, there is a chance that your page might be a part of it as well.

If you have a business page on Facebook, you would want people to know about your brand and businesses. So, that is one of the most important aspects for businesses these days. Hence, there are many brands that are using Facebook ads.

Did you know? About 93% of the advertisers on social media are currently using Facebook ads.

There is growing popularity of Facebook ads these days. But have you wondered why? Well, with the help of Facebook ads, the brands want to get more customers for their businesses.

Food for thought: 26% of users on Facebook said to have made a purchase after clicking on 1 advertisement on Facebook. So, there is no doubt that you can use this method as well to have the best results.

So, the basic idea here is that you can use Facebook ads to increase brand awareness for your businesses. This will ultimately result in more conversions and increase your profit as well. These are some of the things that would matter a lot for your brand, don’t you think?

Facebook ads to increase brand awareness

However, in order to use Facebook ads in the best way, there is another thing that you need to know. Well, knowing about the size of Facebook ads is really important.

Do you know that ad size to use for Facebook ads? If you don’t then you shouldn’t worry. We are always here to help you out with everything. We have some help that you might find very useful.

So, let us get started with the Facebook Ad Size Guide.

What Do You Need To Know About Facebook Ad Sizes

When you are a user, you want to have a specific type of ad format available to you, right? There are so many different types such as Stories, Carousel, and so many other options that you can choose from. As an ideal marketer, you also need to know about the size guidelines.

So, that is exactly what we are going to do here. We are going to talk about the size guidelines for every single one of the advertisements. You need to make sure that you are listening to each and everything carefully. You don’t want to make any mistakes now, do you?

Universal Guidelines

Here are some universal rules that you need to know about Facebook ads. Make sure to keep these in mind always.

  • The recommended types of files in the Facebook ads are PNG or JPG so you cannot use anything else other than this.
  • The recommended types of video files which are used for the Facebook ads are.MP4 and.MOV. So, this is an important thing to remember as well.
  • The maximum size of the file might change according to the different types of files available.

1. Market Place Ads, Facebook Feed Ads

Facebook Feed Ads sizes

Well, these are the typical ads that you see on the News Feed of the people. So, there is a chance that you will be familiar with the type. So, these images are a square-shaped one but then they might have some differences. Here we are going to mention the size guidelines

  • Dimensions: 1200 x 628 pixels
  • Aspect Ratio: between 9:16 to 16:9

2. Carousel Ads

Carousel Ads

The next ad type that we have for you in here is the Facebook Carousel Ads. These are basically your goldmine when you are able to use it in the best way. The conversion rates and the CTRs are also pretty high for the carousel ads.

In this type of advertisement on Facebook, you will be able to add about 2 different types of scrollable cards and then you can add 10 as well.

There is also an option for adding videos and images too. Here we are going to mention the guidelines for the images and the videos

Image Sizes Guidelines
  • Dimensions: 254 x 133 pixels, Width, and Height of 600 pixels
  • Ratio: 1:1
  • Image Size: 30MB
Video Size Guidelines
  • Dimensions: 1080 x 1080 pixels
  • Size: 4 GB
  • Length- Max. 240 minutes.

3. Facebook Video Ads

Facebook Video Ads

The videos ads which are posted on Facebook are the ones that are most effective. You will see so many ads when you are scrolling through the feeds of others. So, there is no doubt that one needs to know about it for sure.

This is an ad type where you will see video streams and so much more. Here are the size guidelines for the Facebook video ads that you need to know about. Make sure that you post the ads according to the requirements

  • Resolution: Highest possible, a proper fit.
  • Aspect Ratio 16:9
  • Video File Size: Maximum 4 GB
  • Length of Video: Max. 240 Minutes

Pro Tip: You can add captions with such videos. (About 85% of the videos that are auto-played on Facebook are that have no sound). Hence, Captions are the best ways to get people to know about it.

4. Stories Ads On Facebook

Stories Ads On Facebook

Now, these are the ads which are available on the Facebook and Instagram platform. So, you need to make sure that you know about it as well. These ads provide a full-screen experience to the users.

With the help of Stories, you can let people know things about your brand for sure. That is one of the main reasons why stories ads are so popular in the platform of Facebook.

Here are some of the guidelines that you need to know about.

  • Video and Image Size
  • Leaving about 14% of screen space is important for the image.
  • Aspect ratio: 9:16
  • Minimum Width- 500 Pixels
  • Image Ratio: 9:16

5. Right Column Ads On Facebook

Right Column Ads On Facebook

This is the OG that you get for the Facebook ads. So, there is no doubt that there is a lot of potential for the ads.

However, you do need to keep the formatting of these ads proper. Here are the size guidelines that you need to know.

  • Dimensions: 1200 x 628 pixels
  • Minimum Width and Height: 600 pixels
  • Aspect ratio: 16:9

6. Facebook Messenger Ads

Facebook Messenger Ads

Facebook Messenger ads are also very popular on the platform of Facebook. You will be able to share a lot of amazing Facebook messenger ads in the best way. However, you do need to make sure that you know about the size guidelines here.

  • Resolution: 1,200 x 628 pixels
  • Minimum Width and Height- 254 pixels
  • Aspect Ratio: 9:16 or 16:9


So, these are some of the important things that you need to know about Facebook ads. This guide will help you out with selecting the perfect size of Facebook ads. So, what are you waiting for? Go ahead.

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