7 Indispensable (and Free!) Website Graders and Content Scorers

If you are a webmaster of a website and are eager to know about the performance of your website, then you have landed in the right place. In this blog, we are going to read about the 7 Indispensable (and Free!) Website Graders and Content Scorers that are very quick and simple to use for auditing a website. Let's begin

Website Graders: With a growing online presence, every website faces challenges with another website, and you may feel frustrated when your topmost social networking site is not performing well.

The reason could be any like the site may lack quality keywords/ content/ layout, or you might be having a hard time with a competitor whose website is outperforming your website. 

You must be wondering how to conduct a detailed analysis of your website to find out the exact reasons behind these problems. If that is the case, don’t worry, we have got you covered.

Poor website performance is among the most common problems that many business owners face. But the best part is, you can overcome them with little guidance and appropriate social media management tools.

Guide to Website Graders and Content Scorers

Indispensable Website Graders and Content Scorers

One such technique is website grader, which is a tool that will help you to understand your website’s performance and develop social media strategies to improve the same in the future. There are various free website grader tools that will help you to create a performance report of your website. 

This performance report will be based on Search Engine Optimization (SEO) and quality check. Further, it will help you to analyze how your website is competing against the other similar sites on the web.

Moreover, it will show you multiple growth aspects and how can you inculcate those improvements.

To ease your journey of picking the best one, we have compiled a list of 7 Indispensable (and Free!) Website Graders and Content Scorers that will come in handy when you want to judge the performance of your website as compared to competing sites.

List of 7 Most Popular Website Graders and Content Scorers

Hubspot’s Marketing Grader

This webby winning and popular website grading community has graded millions of sites in the past decade. You just need to enter your URL, email address, and click on the go button. Hubspot’s Marketing Grader will investigate various parameters including-

  • Mobile Responsiveness Analytics
  • Email Marketing Campaigns
  • Social Media Presence
  • Activity on the Blog
  • Internal website workings

Hubspot’s Marketing Grader

Then the grader will give you an overall score for the website based on these parameters. Each category will have a checklist of other items as well as grades for those individual aspects. 

For example, when you share Social media content on your website, there are various essential elements to be kept in mind, such as page title, description, and headings.

These are the keywords that help you to build good Search Engine Optimization (SEO). If you have considered all these elements while uploading the content, the grader will mark your website with good scores.


Quicksprout is a free website analyzer that will let you conduct research while grading your website. This will also help you to rank content & media, and compare it with your competitors.

This gives maximum importance to Search Engine Optimization (SEO) and shows you how effective your SEO practices are. 


You can add up three more competitors from your industry with similar sites or blogs while conducting the research. The grader will score all the four sections and will rank them first to last based on traffic score, SEO score, social presence score, and site speed score.

Besides this, you get a chance to view the most popular content of these websites and content that has gained maximum shares.

Among rest, the most prominent feature provided by this grader is that it will help you fix the problems by offering you suggestions. For example, it will suggest you the keywords that you should use to build your online presence.


One of the most comprehensive websites and content graders, Nibbler, uses twenty tests for evaluation of the website. There are various categories for grading a site like:

  • Technology 
  • Marketing
  • Experience
  • Accessibility


This site gives you a score from 1- 10 based on how reliable your website is. This is an all-in-one tool that will grade your website considering your other social media profiles such as facebook, twitter, etc. This will help you to check on various things such as:

  • Performance of Facebook and Twitter pages; and whether they are linked to your website or not.
  • The Heading word cloud will show you precisely the keywords which are frequently used on your website and blogs.
  • Social Interest of your website, i.e. how many times your content has been shared over the internet.


Woorank is one of the best social media grading tools to have a complete audit of your social media profile. There are various aspects that this tool will consider before rating your site on a scale of 1 to 100. Some of these aspects are-

  • Mobile-friendliness
  • Search Engine Optimization
  • Usability
  • Technology
  • Social
  • Local
  • Traffic


You can download the report in PDF format to share with your team and management. You can have insights on various aspects of your social profiles such as

  • Profile Description
  • Profile Photo
  • Contact information
  • Engagement rates
  • URLs

The tool will also provide you the information that will help you in improving the performance of your site. It offers a list of specific and consistent keywords that you can use to boost traffic on your website.

Not only this, but it will also give you various suggestions for building backlinks, writing more content, using the right keywords, etc. that will help to increase your site’s engagement rate.

W3C Validator

Your site is graded not only based on your content and appearance but also on your markup. If your markup is outdated, it can result in various hindrances and ultimately result in loss of traffic and poor engagement.

W3C Validator allows you to check your markup on HTML, XHTML, and other coding and presents the exact code errors appearing on your website. This tool will let you know the exact code line where the error is persistent. 

Once you fix these errors, you will also receive the messages of other must-fix items that require your immediate attention. 

Clarity Grader

It is vital to have content that is easy to understand, and at the same time, has no grammatical errors. Clarity Grader will have a quick check on your website to check if there is anything that makes your content hard to understand.

It takes a look at the content and highlights any bad language, spelling errors, reading level, long sentences, passive voice occurrence, Cliches, and tough to read jargon, etc. This analysis will help you to make appropriate adjustments to your content.

Clarity Grader

You can also check the “Bad Language” dictionary to change the content and score better on the tool.


Social Media ads need constant monitoring and grading. GradeMyAds gives you some useful insights on whether your social ads are working well or not. To start the tool, you will need to authorize your Facebook credentials. 

This will give you a tool to examine Facebook ads account and Instagram ads from your account.

The tool will highlight a score on a scale of 1-100. Also, there will be a complete breakdown of the money that you have spent on ads in the past 30 days, and the average return on ad spend for your campaigns.


This will help you to get a clear picture of what kind of ads are gaining more engagements/ conversions/ leads by telling you some vital information such as Best ads in terms of cost per engagement, relevance score, total ad spend. 

The tool will let you know the method of calculation, and you just need to click on the score. 

Now that you know the most popular grading tools and maybe you have used one of these website graders. But are you still wondering how can you improve your grade? So we have compiled 7 ways to improve your grades on the website graders quickly.

How Can You Improve Your Website Grading?

The below steps will help you improve the overall grading of your website:

1. Check your Domain Expiry Date

Search engines give more credit to those websites, which are doing well for a while and particularly are well established.

Also, Search engines provide tend to provide poor ratings to the site that seems temporary/ spamming. Thus, when starting new, you must show your intentions to be around by buying 2 to 3+ years of subscription.

2. Add ALT Text to All Your Images

Add ALT Text to All Your Images


Adding Alt text to images is a way to let the search engines know what the image is all about. So, make this as a practice as this is an excellent strategy to improve your Search Engine Optimization (SEO). Also, ensure to add the same keyword in the alt tags, which you have used in the web page content.

3. A Conversation Page Can Be a Good Marketing Strategy

You must have a landing form on the website which requests the visitors to share their contact information so that you can convert anonymous visitors on your website into valuable leads. You can have as many conversation pages as you want, as this will help you to get more leads.

4. Adding Blog to the Website

Websites that have blog services get more visitors as compared to the ones that don’t blog. So blogging can be an excellent way to acquire more traffic on your website and get more leads for the business.

5. Open a Twitter Account

Open a Twitter Account


This is another quick hit for your website. Open a Twitter account and post updates about your upcoming blog articles to let the world know about it. Do not miss to include a link to your blog article. This will make your content reach out to more people.

6. Create RSS Link Feed For Your Blog Articles

RSS stands for Really Simple Syndication, which helps in pushing your web content in the form of notification to your subscribers; so that they never miss any new content update of your website. It also benefits your subscribers as the users can read all the content that they have subscribed to in one place.

7. Create Inbound Links to Your Website

For every website, links are essential, and especially those links that come from high-quality and relevant websites.

As the number of quality links increases, the quantity of visitors from those websites also increases. This practice will not only improve your website traffic but will also give a push in your site’s Google rankings. 

The Last Note

Website and Content Grading Tool is a great alternative to give your site a quick check-up. 

We have listed all the well-known Free Website Grading Tools, which can make a difference for your website. Take a spin and try any of these tools to understand your site and the improvements needed thereon.

Let us know which tool did you use and how did it work for you. Also, if you know any other excellent tools for website grading, let us know.

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