You Can Now Add Animated GIFs to Facebook Ads

This blog is made for you to understand facebook animated GIFs, and guidelines of incorporating it in your facebook ads, to make your ad compelling to your target audience. This will not only expose your ad to a wider audience but also higher click through rates.

Add Animated GIFs to Facebook Ads: When we say that Facebook is one of the most popular platforms ever, we definitely tend to mean it for sure. After all, there is no other platform that has all the popularity and user count that Facebook has got right?

Did you know this? There are about 2.32 billion people using Facebook on a monthly basis.

Now that is definitely a large number and we will not be arguing about that for sure. So, in order to take the best advantages of Facebook, there is no doubt that there are some things that you can do.

For Example, Facebook just created an update where you will be able to use amazing GIFs in the ads that you created.

Now, doesn’t that seem to be amazing, people? With the help of GIFs, there is no doubt that you will be able to fulfill your agenda in the best way.

After all, GIFs are some of the most favorite animated images that we have on the platform. Since there are so many businesses on Facebook these days, GIFs are pretty much used for sure.

Fun Fact: There are about 80 million different business pages for the small as well as medium-sized businesses.

So, in order to leverage all the benefits of the businesses, it is important to have GIFs. That is why these are so popular for sure.

How To Add Animated GIFs to Facebook Ads

Add Animated GIFs to Facebook Ads

We bet you didn’t know this. About 23 million GIFs are posted on the site of Tumblr every single day.

Not just that but Facebook has about 5 million GIFs shared on the platform every single day.

So, we can say this without a single speck of doubt that GIFs are very popular. That is one of the main reasons why Facebook ads decided to use it in the first place. Here we are going to talk about it a little bit so that you can have an idea. We are going to tell you all that you need to know about creating Facebook ads with the help of GIFs.

Well then, without wasting any more of your precious time, we would like to get started on the article in the best way for sure.

From twitter ads and Facebook messenger to Facebook ads, GIFs have certainly come a long way. We don’t have any doubt about the fact that these GIFs are pretty engaging for sure. Hence, there are so many people that love them. Most of us tend to create self-made GIFs as well.

It can be said that GIFs have a huge potential to reach the market. When combined with Facebook ads, we are pretty sure that you can create something amazing. Why not try it out then? We are going to help you with everything that we can for sure.

When you use the GIFs in the right way, they can be quite engaging and funny. So, let us get to know how to do that.

Interesting Read: How to Boost Your Facebook Organic Reach: 10 Powerful Ways

But before everything, let us know the important things first.

What Exactly Are GIFs And Why Are They So Awesome?

What Exactly Are GIFs

GIFs are known as the Graphics Interchange Format. Well, not that name sounds so boring and technical, right? Trust us when we say that GIFs are more fun than you think they are. These are pretty much similar to the videos that you tend to watch all the time. However, there is one small difference.

The GIFs tend to be a lot smaller in the length. These are basically the pictures that move for a second and then stop. Now, who wouldn’t want to have something like that, right? These pictures also don’t have a sound and often have some text in them as well. This is in order to ensure that people are able to understand everything.

So, why do you think GIFs are so awesome? To be honest, there are so many different advantages that you can get with amazing GIFs. We are pretty sure that you are going to love using the GIFs in your Facebook ads for sure.

Interesting Read: How to Use Facebook Login on Your Website

Informative GIFs

Informative GIFs

Visuals tend to be a lot more informative than text and we all know that. There is no doubt that we all can agree that watching a picture is more interesting than having some texts.

Did you know? People are able to retain about 64% of the information when they see it in visual form. This is generally a lot more than the text ads. Hence, GIFs in Facebook ads can be the best things for sure.

Why don’t you go ahead and use it in the best way to know what we are talking about? We are pretty sure that you are going to like it for sure.

No Sound GIFs

No Sound GIFs

There is simply not a single speck of doubt about the fact GIFs have no sound in them. Well, we all know that Facebook has some videos without ads for sure.

Fact for you: There are about 85% of the videos on Facebook that have no form of sound in them.

So, in such cases, GIFs tend to provide a very unique advantage for sure. The people will be able to understand the GIFs in the best way.  Also, there will be more engagement on the GIFs as well. Hence, the popularity of the ads using GIFs would be a lot more than the others. Don’t you want something like that to happen to your ad?

Shorter Length GIFs

Shorter Length GIFs

Yes, you might find it a little bit weird at first but this is certainly a very good advantage. We all know that GIFs have a shorter length than the other stuff on Facebook ads. Well, this can help the user for sure.

Did you know this? The average user just watches about 1/3rd of the video length that there is in total. So, GIFs can be used as a very powerful tool that people can use.

You can easily convince the prospects and let them know all the details in the simplest and the easiest formats for sure.

GIFs Increase In CTRs

GIFs Increase In CTRs

When it comes to Facebook Ads, the average CTR can be a bit less in some cases. Well, with the help of amazing GIFs on Facebook ads, you will be able to have the best results for sure.

Fun Fact: The average CTR for Facebook ads is about 90%.

So, you will be able to increase it with the help of the amazing Facebook GIF ads for sure. Why wouldn’t anyone want to use it in the first place, then? We are pretty sure that you want to and hence we are going to tell you all that there is to know about it.

We are going to help you create your amazing GIFs for the Facebook ads in the best way. So, buckle up and listen to what we have to say here because it is going to be a great help for sure. Are you all set? Well, then let us get started.

Interesting Read: Facebook Stats Every Marketer Should Know

Creating Facebook Ads With GIFs

There is an abundance of amazing GIF tools that you can use in order to create the most amazing GIFs for sure. These are popular as well as user-friendly too.

So, why not go ahead and do that right now. You will be able to create the best GIFs for sure. Why don’t you go ahead and try it out to see whether it works or not?

Facebook Ads With GIFs

There is one site that you can use known as Giphy and it is one of the best for sure and there you will be able to choose from the wide range of GIFs available or you can create one that you want as well.

There are also some editing tools provided for the best of the results. So, why don’t you go ahead and try it out right now to see the results?

We Are Pretty Sure You Are Going To Like It

  • When you want to make a proper GIF ad on the platform of Facebook, it is going to be pretty simple for sure. Now you need to make sure that you select the option that says ‘Create ad’.
  • After that, you will be asked to choose the name of the campaign that you want to keep. This is also a pretty simple step for sure.
  • In the next step, you need to select the type of ads from options such as Image or Video/slideshow and other options. When you select the video/slideshow option, there are some other choices and you can choose the GIF option from there.

In Conclusion

You will be able to create your ads after choosing and editing the GIFs in the best way. Make sure to follow what we have to say here if you want to have the best results.

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