How to Use Facebook Ads Manager: A Guide for Beginners

If you have been on the internet for a long time, chances are that you have heard of Facebook. There are also some chances that you are a part of it for sure. After all, nothing gets more popular than Facebook, right? It is one of the most important platforms for sure.

Did you know? There are about 2.32 billion monthly users who are on the platform of Facebook. That number alone makes Facebook the top social media site for the people.

But then it does deserve all the praise that it has got. Don’t you just love Facebook? Of course, you do and we do too. But have you wondered why it is so popular?

It is all due to the amazing features that it has. We are going to talk about one such feature in this article today. We hope that you are able to understand what we are trying to say in here.

We bet you didn’t know this. An average internet user spends about 35 minutes of his whole day on just Facebook.

Now that is saying quite a lot about the popularity of the platform in the best way for sure.

In this post today, we are going to talk about the amazing Facebook ads manager in the best way. Make sure that you are listening to each and every single word that we have to say in here. This is going to be a great help to you for sure.

Know All About Facebook Ads Manager

Facebook Ads Manager

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You have surely heard about Facebook Ads, right? Well, this is a platform which can be considered as an exceptional one, to be honest. However, there is no doubt that it can be a bit intimidating to the people. This is especially the case if you are a beginner.

For example: When it first had my shot with the Power Editor on Facebook Ads Manager, I was very confused. It didn’t even know how things work. That is because Ads manager can be a bit confusing for sure. However, with the research, I got to know more and more about the platform.

That is exactly what you have to do for sure. After all, you do want to be a part of the Facebook ads world right? It is so popular.

Fun fact for you: About 93% of the total social media advertisers are currently using Facebook ads.

Now, there is no doubt that with the help of Facebook ads, you will be able to promote your products in the best way. However, you need to do that properly. There is no doubt that it can be tough.

Well, the Facebook ads manager is packed to the brim with such interesting options. You might often get confused on what to chose.

However, with a few campaigns on hand, there is no doubt that you need to know about using Facebook ads manager. So, here we are going to help you out in the best way. So, why not go ahead and do that right now?

But wait…before everything else, you actually need to know why it is important in the first place.

Why Should You Do Facebook Advertising?

There is an increase in the number of users of Facebook. We certainly do not doubt that. But with that, there is also something that we need to know.

Facebook is growing up with the features as well. This is where the Facebook ads manager can be counted. There are interesting features on the platforms of Facebook and having Facebook ads manager is a bonus for sure.

Facebook Advertising

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Now we have already established that Facebook is quite popular amongst the people.

Did you know this? Most Facebook users tend to access the app of Facebook at least 8 times in a single day or more than that.

So, with the help of Facebook ads, you can reach so many people. You will be able to have an effective method of reaching them as well. Now, who wouldn’t want that to happen in the first place, right?

There is no doubt that with the help of Facebook ads manager, you can get some fantastic targeting options in the best way. Not to mention you will also be able to promote your products. After all, that is exactly what people are looking for in here, right?

Here is a fact for you: About 26% of the Facebook ad viewers made the purchase after viewing the advertisement, according to their claims.

So, why wouldn’t you want to use the power of these amazing Facebook ads?

With the help of the user base, targeting, and promoting, you can simply get the results that you want? Well, doesn’t that seem like an interesting thing to do, people? We are pretty sure that it does in the best way.

Make sure that you are able to create the best of the ads on Facebook with the help of this tool.

Know About The Working Of Facebook Ads

Working Of Facebook Ads

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In this particular section, we are going to see how these amazing Facebook ads work in the first place. So, why don’t you grab a seat and start reading what we have to say?

Well, the most important goal of Facebook is to find out certain effective ways of allocating the limited space of advertising.

There are different mini auctions that take place every single second. In here the advertising companies will be competing against one another. This is in order to get the ad space that they want.

It all depends on the costs of the ad space. Surely you didn’t think it was all for free, right? Well, in order to create your ad, you will definitely be charged.

This is the best way to make sure that your ad gets displayed.

Food for thought: The cost of Facebook ads just increased up to 17% in the last few years.

However, with the increase in cost, there was a 20% increase in ad impressions as well.

Working Of Facebook Ads

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Now the cost of the ads can be a bit different for sure.

It totally depends on the target audience, the country of yours, ad placement, and the quality of the ads. So, make sure that yours are perfect for sure.

For example: Making the cost in the USA would definitely be tougher and costlier as well. This is because there is much more competition in the USA. So, there are more companies to increase the cost. You need to think pretty carefully for that to work in the best way.

Tips To Use Facebook Ads Manager

In order to make sure that you are able to use your Facebook ads manager in the best way, we have some tips. Make sure that you are always following these tips to help you out.

Set Up An Account

Set Up An Account facebook ads

You definitely need to get a Business account for your Facebook business which is something that you are going to find on business.facebook.com.

You can easily create the account thereby giving the details of your Primary pages and your business.

Navigating The Facebook Ads Manager

You can use this tool to create campaigns, ads, ad sets. Also, you will be able to target the audience, monitor performance and do so much more. There is no doubt that it is going to be pretty wonderful for sure.

Select The Objective Of Your Ad

Select The Objective Of Your Facebook Ads

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One of the most important things that you need to do before you click on the ‘Create Ad’ section is to get the objective clear. Why is it that you want to create an ad? It is to create awareness or you want more promotion for your product. Having a clear objective is surely going to help you out in the best way.

Select The Audience

Select The Audience

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In order to make your ads work, you need an audience. So, why not find your audience before creating the campaign. After all, you do need to ensure that the people who watch your ad are able to use it right? That is something you will always have to keep in mind for sure.

Set The Budget

Set The Budget Of Your Facebook Ads

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Now, this is another important thing that you need to focus on. The budget is really important in order to make sure that your ad works. Otherwise, you will just be spending more and more money into the ad for sure. This is certainly something that you don’t want.

Select the Ad Type And Create

Now that you are done with all the steps, you are set to create the advertisement. You can choose from the options and get started.

Final Thoughts

So, these are some of the ways in which one should use Facebook ads manager. We hope that you follow all the tips and it is helpful to you in every single way.

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