Have you ever thought of using Facebook events for your business or networking? And if you are reading this article, there are chances that you are completely confused about Facebook events!
Well, this is the only article you ever had to read. As I will be answering the top 10 questions which marketers are usually confused about!
So let’s get started!
1. What types of events can I promote with Facebook events?
The answer to this question is as easy as it gets! You can promote every type of event as long as it doesn’t violate Facebook policies for pages, groups and events.
And if it doesn’t, you are good to go.
Although it is still recommended to check Facebook policies to make sure that your event doesn’t come under any ineligible category.
For instance, Promotions of money games, lotteries and Online Gambling is against Facebook policies.
You might have to get separate permission from Facebook for creating such events.
2. How do I create a Facebook event for a profile, page or group?
To create a Facebook event for these, firstly you need to have a profile, page or a group.
Once you have that, you have to decide the type of event you want to be created.
Which is either a Private event or Public Event.
Public events can be created easily using profile, page or a group with limited invitations.
To create an event using your profile, you have to simply follow these mentioned steps
- Go to Facebook events
- Click on Create event
- And choose Your Desired event type(Private or Public)
Creating page events using your page are easy too.
- Open your Homepage
- Click on Three Horizontal Dots below your Page’s cover photo
- And Select Create event
This might sound different, but the process is way similar to creating page events. Just follow these easy steps to create a group event
- Go to the Homepage of your group
- Click on Three Horizontal dots above the Post options
- And select Create Event
Such events can also be created using Official Facebook app which can be downloaded from PlayStore and AppStore using your profile, page or group.
Available for both Android and IOS.
3. Can I create recurring Facebook events?
Yes, you can create recurring Facebook events with your page.
While setting up the event, look for the frequency option and set it as per your requirements.
Fortunately Yes, Just follow the steps mentioned below and you are good to go. (Assuming that you have already created your Eventbrite Event)
- Go to Event’s Manage tab
- Click on “Add to Facebook”
- And Click on “Connect to Facebook”
Now you will be able to edit your Facebook event details from Eventbrite too.
Moreover, using the ticket option on your Facebook Events page, you can link to the Eventbrite ticket sales page too.
5. How often should I post inside my Facebook event?
You can post as many times as you want, there is no limit to consider; although Facebook does show the number of times a Facebook page or group posts.
One additional tip is that you can make the event public and let anyone post. Your RSVP’s post will be added to posting frequency, making it more alluring to news feed algorithms.
6. Can I go live from inside a Facebook event?
- simply go to your Facebook event
- Click on post options
- select Go Live
7. Can I run stories from inside a Facebook event?
Facebook keeps on launching new features for stories which include collaborations with groups or events.
Or you can go live through your event page as we have already mentioned above.
Do note that stories can be created using a profile or page so that you can promote a Facebook event to your followers.
8. How do I use a Facebook event for lead generation?
There are a lot of ways to lead generation from Facebook events.
Like you can sell tickets through services like Eventbrite to register attendees for your events.
Anyone purchasing a ticket becomes part of an exportable list of contacts which you can consider as leads.
Moreover, you can even sell free tickets.
You can also create lead ads for lead generation on your website.
Targeting your ads to an audience of people who responded to your Facebook event can generate leads.
9. How can I promote a Facebook event?
Apart from using Ads for events you have created, you can also use Facebook event frames which are just profile and page photo overlays that your employees can use to promote the events to their followers, friends and family.
You can share these links to public Facebook events with your emails list and website visitors.
10. How do I sustain post-event interest?
There are numerous ways to sustain post-event interest. Like after the event is over, encourage attendees and vendors to share their favourite photos and videos on the Facebook event page.
You can also share photos captured by your event photographers.
You can promote your upcoming future events with previous event attendee through your Facebook Event page.
Or Can even create a group which Facebook attendees can join to network with other event attendee and sponsors or speakers.
You can even use your event to promote membership in a general Facebook group which you are using to support your customers, promote your business or announce upcoming events.
People who are engaged with your event page can be used as a target audience in ad campaigns which will allow you to promote your business’s services and products or even future upcoming events.
Thus it can be well concluded that if you are a marketer, and looking to use Facebook events for marketing, you can generate good leads. All you need to do is follow simple Facebook guidelines. Have questions in your mind? Well, the above are the answers.