How To Get More Instagram Followers: Instagram has had us all in its addictive grasp ever since its launch. And we all adapted to it in wide-eyed wonder, brands also found a way to make use of the platform for their own benefit.
More than 500 million accounts are active on the platform on a daily basis. If you really compare this with the number of followers your page has, it wouldn’t surprise you to know all that you are missing out on.
All Ways to Get More Instagram Followers
While using the platform is easy enough, it is hardly effective without a good number of followers interactive with your content. Whether you are an individual or a brand, there is much that can be done to get that follower count steadily rising.
Most brands have taken the chance to get their audience hooked with the right use of communication and marketing strategy.
Things you Need to Keep in Mind to Get More Instagram Followers
You can get a lot of followers by using certain methods that involve randomly having people follow you. However, genuine followers are what counts. So, here’s what you need to keep in mind:
Develop a Brand Personality
Adding random stuff on your page, while engaging when looked at individually, will only make for a confusing Instagram feed. Let an aesthetic feed be part of your communication.
Create a brand personality, keeping in mind the tonality of your communication, the type of posts you intend to upload, the colors you make use of, and more.
Do it in a way that allows your audience to identify your content at a glance. However, make sure you don’t overwhelm them with the same color combinations and style of posts.
Your Bio Makes a Difference
Anyone landing on your Instagram page is bound to see your bio before anything else. So, here’s your chance to impress your potential followers.
Along with the contact details and your website link, make sure you add a compelling and engaging bio that tells your brand story and makes you stand out from the rest.
People are more attracted to things that resonate with them emotionally. So, be sure to keep that in mind.
Hashtags aren’t for Show
Everyone makes use of Instagram hashtags on a daily basis, and most do it incorrectly. People are very much likely to come across your post through a hashtag even if they do not follow your page.
The feature of following a certain hashtag lets you come across posts that make use of the said hashtag. So, anytime you intend to use a hashtag, make use of ones that are the most widely used.
For a start, use more than just a couple. Find out every relevant hashtag to add to the post in order to ensure a wider reach.
Another secret to having people come across your posts through a hashtag search is personalizing your tags. If you are a brand, use your brand name or brand campaign as a hashtag for every post you upload.
Conversations Make an Impact
Conversations are not only responses to your audience commenting on your posts. Take the initiative to start a conversation with people that have shared interests.
And you needn’t stick to beginning the conversation. You can always participate in one that is on-going and is connected to the industry, interest, or sector you cater to.
This way, you are sure to catch the attention of people and impress them mightily. A few food aggregator companies we know and love are proof enough with their easy-going banter and fun-filled jests.
Further, people love it when their favorite brands take the time to reply to their comments. So, while you’re at it, be sure to make your audience feel appreciated.
CTAs can be Crucial
A call to action phrases within every post you share is bound to get your audience to interact with it in a way that fulfills your goals. This way, you not only have them visiting your website if you wish to but also get them to share your posts with others that might relate with them.
A CTA asking people to tag their buddies or share the posts and stories with their friends will get many to do just that.
People Love Contests
Yes, we know how done and dusted this particular method is but the fact is, it works like a charm. People, no matter what demography, love a good contest. And if there is a gratification involved, you’ve got yourself some serious engagement.
For every contest you run, make sure you set up criteria that involve tagging their friends, sharing the post, etc. to have it reach more people than just your existing followers.
Incentives are Sure Allures
We’ve come across a lot of accounts that are click-baits intended to have people follow them. While incentives are similar to click-baits, the followers are sure to get something in return. This could be an activity asking your audience to tag their friends and have them follow the page for a special discount.
You can also offer an incentive that is morally gratifying rather than material.
Make Use of Instagram Features
Compared to the features that Instagram was launched with, the number of additions to Instagram is sure to make your head spin. From customized filters to stories, there is no dearth of ways to experiment with the platform.
Every new feature launch has Instagrammers hooked. So, make sure you use these features creatively and effectively.
Break the routine from your usual posts to add in an IGTV series, use trending formats to have people share your posts and stories, use the tap feature if you are looking at sales.
The highlight feature is yet another feature that can be used to convey your brand story.
And to add to the trend, get some reels going to showcase your best side to your audience.
Content is Still King!
If there’s one thing we learn from following popular brands, it is that their communication can compel us to keep watching for more. No matter what tips and tricks brands try to get their audiences’ attention, the quality of content posted still remains a vital factor. So, if you’ve got that down to a T, keep going. If not, that’s the first thing you need to work on.
The right content, whether the caption or the visual, will compel your audience enough to share it. Your goal is to make your content worthy of being shared.
And if you’re willing to shell out some…
Organically increasing your Instagram followers can definitely work for you. But if you have no qualms spending a certain amount to have your followers increased, here are a few more ideas for you to consider:
Collaborate for Some Fun!
The best part about every brand or individual looking to increase their followers on Instagram is that they’re often comfortable endorsing one another. So, find a page that complements yours and collaborate with them to get the best of both worlds.
By choosing to collaborate with a brand that is popular, you not only get your audience’s curiosity piqued but also increase your reach to encompass the brand’s.
Get Influencers On-board
Everything you are now trying to achieve, influencers have been there and done that. While you are looking for ways to increase your reach, they already have a waiting fan-base, hanging on their every word.
Having them talk about your brand or page in their posts or content can give you a significant amount of reach.
Brands are on Instagram for a reason. If your ultimate goal is increasing reach and sales, investing in Instagram ads is the way to go.
These sponsored posts and stories will be made visible to those people not following your account. With the right kind of content, you can grab their attention through the ads enough to get them curious about your page and follow you.
Have We Reached the End?
Definitely not. What we’ve suggested so far, while certainly helpful, is not all that you can do to get your followers-count increased. Like it does every few months, the platform is sure to keep evolving, introducing newer features that can benefit your page more than what it does now.
Further, what works for one account may not always work for another. The only sure way to know if it will work for you is to observe your competitor’s pages, identify your audience, and go with the flow. Trial and error is always the best teacher to help you grow.
Be sure to keep abreast of all the trends and make the most of it to reach out to a relevant audience. And above all, don’t stop experimenting!