Haven’t you heard it already, people? Google has a piece of very big news for you. If you have been on the internet for a long time then you probably know what we are talking about in here.
Yes, you guessed it absolutely right. We are talking about the amazing and new ad blocker that Google Chrome has in store for you. Wouldn’t you definitely want to take advantage of this amazing tool right here? Well, that is exactly the reason why the company came up with the idea.
The main purpose of the new ad blocker by Google Chrome is to improve the experience of the customers. This way the websites will be panelized when they are using intrusive and annoying ads. Doesn’t that seem to be amazing, people?
Ad blockers are pretty common these days, don’t you think?
Did you know this: When it comes to 3rd party ad blockers, about 30% of the users of the Internet are currently using these.
That is why Google Chrome wants to be a part of it as well.
Just imagine this, when you are watching a video or visiting a site, there might be an annoying ad that pops up every single time. So, there is simply no doubt that when you get an ad blocker, you would want to use it. That is the basic idea behind the adblocker by Google Chrome.
It was back in the year 2017 when Google made the announcement of the ad blocker.
Say Hello To The New Ad Blocker By Google Chrome
Most of the people and companies these days tend to rely a lot on advertisements. They are using these ads in order to make people buy their products and services in the best way.
Here is a fact we bet you didn’t know. Google Ads are 50% better in conversions than organic traffic.
So, that means the creation of ads which are appealing and compelling is important. After all, you do need to engage with the ads in order to be interested right?
When it comes to ad creation, you need to make sure that people actually are interested in it. This way they would want to see the ads and also interact with them as well.
However, doing that is not as easy as it seems. Most people these days make the complaints that they have to experience all the annoying ads. These ads are the kinds which would blast the music and do other annoying things.
For example: Say you are trying to read an article on the internet and this ad pops up. It makes you wait for about 1 minute in order to resume what you were doing. Don’t you think it would be annoying? This will definitely take away the interest of the task for sure.
These frustrating ads are the reasons why most people tend to not like the companies that produce them in the first place.
Fun Fact for you: The market for Asia is currently the one which has the highest amount of consumer adblocking which is about 50%.
But worry not, people. With the help of the new ad blocker by Google Chrome, you will actually have all the benefits in the best way. Doesn’t it seem amazing that our very own Google Chrome is trying to get us an adblocker? This would certainly diminish any possibility of using the 3rd party options, right?
This adblocker is amazing because it would prevent the ads from reaching your computer. Not just that but the website that will not comply with the Better Ads Standards will definitely be blocked for sure. Doesn’t that seem to be an amazing thing, people? We are pretty sure that you are going to like it for sure.
The Rise Of Google Chrome Ad Blocker
To be honest, the idea of the Google Chrome ad blocker is not something that is very old. The launch happened first in the European and North American websites. However, in the other regions, the launch is going to happen in the month of July 2019.
Here is a fact for you: Google Chrome has a global browser market share of 64% in total. The rise in consumer ad-blocking is something that led to this share.
So, there is no doubt that having an ad blocker for Google is going to be one of the best things for sure.
But don’t you need to know the different ads that will be blocked? Well, that is exactly what we are going to talk about in here.
This post will tell you all about the types of ads that you should avoid when creating them.
Different Ad Formats That You Need To Avoid
Don’t you wonder what the types of ads are that you need to avoid? We have all the information for you right here. So, make sure that you are reading everything carefully so that you don’t have to worry about anything.
Did you know this? There are about 12 different types of ad formats which seem to annoy the people the most.
So, this means you need to stop running these ad types if you want to have the best results. There are different types of ads for the desktop and mobile versions.
For the desktop version, these are the ads that you need to avoid running for your website.
- Pop-Up Ads: These are the ones that are most susceptible to having violations in case these are blocking the main content of any page
- Sticky Ads: Well, these are the ads which are blocked in case they take up about 30% of the entire screen. Also, these ads are mostly stuck on the screen as well.
- Prestitial Ads (with countdown): These ads are taken down by Google because they force any viewer to watch the ad for a certain amount of time before they are closed
- Auto-Play Ads: These ads with sound are pretty much intrusive and hence are banned.
There is not a single speck of doubt that mobile users will also be using Google Chrome.
Food for thought: About 70% of the customers approach businesses after watching mobile ads.
So, knowing what type of ads to avoid on the mobile platform is also very important.
- Flashing Animated Ads: These ads are removed because these tend to flash too many colors and hence are disturbing to the viewers.
- Prestitial Ads: Since these are the ads that don’t let users gain access to the content that they want to use, these ads will be banned.
- Full-Screen Scroll-Over Ads: Now these are the ads that float around the window screen and hence will be blocked for sure.
- Any Site or Page Having An Ad Density >30%: These ads that take up too much space on the screens will also be banned from occurring by the Google Chrome ad blocker.
To be completely honest, these are some of the ads that will be banned. Now there could be some more on the list as well. But these are the ones that are most annoying to the customers.
So, it is important for the websites to ensure that they are able to stop the running of these ads. The animated advertisements and larger sticky ads can also be counted amongst the ones that need to be banned in the first place.
In case you have a website like that, you need to ensure that you are not making the mistake of running these ads. If you do then there is a chance that it will get banned from the websites for sure. These ads are the ones that don’t display on the sites that have the failing grades.
For Example: Say that you have visited a website which has actually failed the Better Ad Standards. So, the filter of Chrome will actually block the ads. These ads won’t be able to render on the particular page as well. Then you will be able to see a message that says this ad has been blocked.
The rollout of Google Chrome Ad Blocker across the globe comes at a time when the engineers in Google are contemplating different controversial changes. These changes are to happen in the APIs of the browsers for sure. Also, the uses of third-party blockers are increasing. Hence, there is a need to have such an ad blocker like Google Chrome’s in the best way.
This certainly will prove to be a revolution in the world of consumer ad blocking and we are pretty certain about it.
With the increase of the ad blockers, it is important for you to understand that there are certain ads which are under the threat of getting banned.