Every auto repair shop finds it challenging to get new customers especially female customers. It is likely observed that female customers tend to send their male partners to auto repair shops for any repair requirement. They may even continue with the same mechanic that they have been going to over the years.
Social Media Strategies For Auto Repair Business
Females are of the opinion that they may be cheated or taken advantage of due to minimal knowledge they may possess about the car. But, the auto industry is trying to wipe out this thinking and practice. Recently it is observed that the auto industry with the help of social media is trying to attract more of its female customers to the auto repair shops.
Below are the few ways how an auto repair shop can win over female customers through social media:
1. Step into the shoes of the customer
There should be complete convenience for female customers. Uploading videos or posting informative questions about car accessories on Facebook or any other social media platform can help to get female attention.
Sometimes, most simple questions related to your car maintenance can be answered through some short videos. This will let them come back again for all other queries.
Trust is the ultimate key for any business to function smoothly and so is for the Auto industry. Social media is very effective to showcase the transparency of your repair business. This may involve both the employees and the customers. Enough transparency will build trust between the customers and the employees.
Pictures of events at the repair shop, appreciating employees for their good work on social media will give the customers a better look at how things work at an auto repair shop. Female customers appreciate such transparency and develop a connection to be assured to go to the shop.
3. Creating a web presence
Nowadays, along with the physical stores try and maintain web presence as well. Female customers can come to know about an auto repair shop through its web page, a blog or any other digital platform. Keeping your page clear and informative will allow you not to miss on the female users.
Hence, a clean and neat website that displays your auto repair store can definitely be an advantage for winning female customers.
4. Easily accessible
Generally, customers tend to do a lot of research before finalizing their choice. Female customers would be aware of the store most likely from the website design of the shop. Hence, the blog should clearly display the communication option and should be open to reply to any queries posted.
The website should have a track record of all past conversation history. Female queries should be answered with the utmost dignity and politeness.
5. An active presence on social media websites
Social media is one of the most effective ways to connect with female customers. Try to be active on a daily basis and update with the good work that the store is performing. This will let the name of your auto shop strike immediately to their mind whenever they need assistance.
This can be done with the help of Twitter, Facebook, blogs or by the website page. Post more pictures of recent work. Also, use the platform to create basic awareness of automobile maintenance. This will keep the female customers happy even without visiting the store but by just regularly being online visitors.
6. Showcasing Gratitude
Females like when they achieve some gratitude and thankfulness. You can use interesting ways to surprise your female customers. So, send a simple “Thank you” for the services offered in the past that will build connections. Always remember your customers so that they remember you. You can offer one free service to regular customers.
7. Ask for feedbacks
As we know customers are the real users of the services, so they are the primary source for any modifications or suggestions that should be worked upon in the future. When they ask Females for reviews or remarks they feel valuable. This will create a kind of expectation in their minds.
You can collect the feedbacks simply through website posts, advertisements or even google sheets. Accepting positive as well as negative feedbacks will benefit the store for future betterment.
With the growing social media presence, it has become easier to connect with all your customers specially the female customers. Through social media, even female users can capitalize on the auto repair business.
With changing generations, it is important for every business to keep overall users happy and, social media is the best way to reach to female customers.
5 top reasons why auto repair business should target more of its female customers:
- There are so many female drivers these days.
- Females are good at referring through word- of mouth.
- Long term relationship with the customer is important which the female customer can easily foster.
- When it comes to repairing a vehicle the females are more analytical and they attempt to get the issue articulate clearly.
- Female customers can boost the online marketing platform.