Reddit Is A Customer Research Gold Mine
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Facebook had taken big leaps when it came to marketing since its inception back in February 2004. It’s mind-boggling even to imagine that today, 1.6 billion people worldwide are connected to a small business on Facebook. Not only these numbers are staggering but also offer ample opportunities for business to reach to a global audience. The world today has changed, and it is essential for small businesses to be on Facebook to maximize their reach. On the other hand, Facebook has been developing consistently to provide more to businesses on its humongous social media platform. Amidst all of this, sits a small opportunity for businesses to cross boundaries and reach a more comprehensive and precise audience with Facebook Advertising.
Facebook advertising of Facebook ads, in short, are paid messages from businesses that are written in their voice and help reach the people who matter most to them. The benefits of using Facebook ads are limitless. Today we take an attempt to explain How to Advertise on Facebook; all you need to get started is a Facebook Account.
To get started with Facebook ads, it’s important to keep a couple of things in mind:
Once you’re clear with these, head on to Facebook Ads manager. This is the place where you create and measure every campaign you create.
Facebook encourages users to define what they want to achieve. As they can give better results if you’re focused on what you want to achieve. Setting up objectives helps in setting up a base for your campaigns, and they’re the first step you take in creating a successful campaign.
Once your objective is defined, these categories are further divided into sub-categories:
Once you’ve defined your objective. It’s time to set your audience for targeting. Audiences are the most integral part of your campaign, and they help in driving the most valuable audience to your business, which can drive sales/conversions for your business. There are three main types of audiences which you can choose:
Facebook Ads is just not limited to its platform, but it also expands to different platforms that are in partnership with Facebook. Facebook Audience Network does a tremendous job in distributing your ads to different partnered platforms/channels
Not everything needs to go everywhere. You need to define which ads should be shown on which places strategically. For example, your e-commerce ads should go in Feeds and In-stream videos but, at the same time, try and measure the performance for same in Instant Articles.
Once you’re through all the steps above comes, the final step: Creating an ad. Ads can be created in two formats:
This is what makes Facebook unique, despite limited options to choose in terms of variants for ads, Facebook still manages to give you a lot of options in ads sections. Facebook gives you multiple options in ad type. We’ve listed every available ad type below:
Once you’ve set up everything, it’s time to push these ads live. Ensure that your billing details are updated correctly. Once done, push your ads live and start measuring the performance of your campaign. Play around the metrics to drive more performance from your campaigns and continuously run A/b Test for your account.
With more than 60 million business and two billion monthly active users, it’s important for any business to get on Facebook and further expand their brand by Verifying their page on Instagram. Facebook offers a unique opportunity for businesses to connect with their audience directly and deliver exclusive offers or enticing news right there in their news feed. But it’s also important to keep a check on your Facebook ads to ensure that you’re not blindly investing in the platform or any platform for the matter.
We hope this article helps you understand how Facebook works, and everything Facebook ads have. As a bonus, we’re giving a chart representation for Facebook and its structure: