Having multiple physical locations for your brand is great, but without accurate specifications about these locations will not serve you well. You need to create Facebook location pages. Setting up location pages for your shops/ stores will give you control over your brand and thus help customers to find and interact with your business.
Objectives and advantages of Facebook Location Pages:
You will get brand page notifications when people leave messages, ratings, reviews, likes, posts on your location page which is visible on Facebook.
There are certain advantages which will grow your brand –
1 – Brand control and structure.
2 – Location-specific content.
3 – Posting once and then sending it out to other location pages.
4 – The customers can check the location page.
Now, let’s get into how to create a Facebook Location page, which gives the right to link to the brand and the related advantages with it:
1 – Sign up:
In Facebook, you need to create a page. There will be several business type options including local business, brand or product, and cause or community. Select the type of business according to your brand or nature of work. Keep in my mind your customers while creating the Facebook page.
Among the above categories, you will see sub-types, then you can choose accordingly and fill all the needed details. Most important is to check the Facebook terms and conditions, then click Get Started, when you are ready!
2 – Add Pictures:
Upload your profile image, cover images for the Facebook page. This will create the first impression among your targeted customers. Then choose pictures or images relating to your brand or business. It can be a logo of your brand or some decent picture.
3 – Explore the new page:
Now you can do some browsing through some features. Always have a look, about your Facebook page and its upcoming reviews and improvements. You will have a clear idea just to know where everything is. To target your audience you need to work hard.
4 – Describe shortly about your business:
Write a short description of your business or brand, so your customers can know about it. Then you can add a longer description later on.
5 – Username is important:
You need to create a Username for your customers so they can easily find you on Facebook. It can be your brand’s name or anything unique, but it must be easy to type and easy to remember. There will be links where people can connect with your business on Facebook and Facebook Messenger.
6 – About section must be completed:
Facebook Page’s About section is the important section of all. The details must be filled accordingly as the customer goes to get information about you and your business. Here, you can add all the important related details which will be helpful to the customers in deciding and selecting. You can also give a longer description of your business and also what your business offers and why they should like or follow your page. This is a great place to interact with your customers, fans for business purposes to keep them engaged online.
7 – First post to be created:
After filling all the needed details, start inviting people to like the Facebook business Page for you. But before this, make sure to share some valuable content. You can create your posts like an event or product offer. Your posts must be important for your visitors when they arrive at your Facebook page.
8 – Start engaging:
After completing all the above procedures, start inviting family and friends to like your page. Add- Follow Us logo to your page for more engaging visitors. You can also ask your customers for their reviews which will be helpful.
Conclusion – Facebook Page helps in getting you more and more business. Therefore for your brand/ business, it’s important to have a really attractive, impressive Facebook page. You can add CTA (call to action) button, add a pinned post, like other pages as well, and also review your settings. Along with these functions you can also learn from Page Insights and link your Facebook page to
other web pages to get a clear idea about the page’s performance.