Have you ever thought of the idea of growing your audience overnight successfully with Instagram Influencers? If the answer is yes, you’ll happy to know that it’s realistic.
Instagram Influencers can increase your audience, engage followers, and craft a name for your unknown product in under 24 hours.
The greatest part is; anybody can work with an Instagram Influencer.
If the perception you have is that they are so costly or complicated, you’re going to be surprised to discover how easy and cheap great influencers can be.
Besides, we will show you some of the best influencer tools in 2019. The tools will aid you in distinct fake influencers from the real deal.
What is an Instagram Influencer?
An Instagram Influencer is someone who has gained credibility and develops a huge following on Instagram. Most of the time Influencers aid and back brands with paid endorsements, events, and creative activities.
Influencers are most suitable for businesses who wish to increase their audience at the fastest time possible because they aid your brand get exposed to a huge and most times top engaged 2nd Audience.
An Influencer endorsement can entail a wide range of activities that range from; sharing a post with followers to an account takeover to a physical event.
For instance, Fiji Water entered into a partnership with fashion blogger Danielle Bernstein of We Wore What on a series of 8-minute fitness videos; to promote hydration for fans who want to look and feel the part. The campaign was propagated with a hashtag that was a twist on her blog name; #BodyWoreWhat.
In this course of this article, you’ll learn that influencer campaigns aren’t restricted to top-brand corporations. Even though most celebrities have million-figure follower counts, engagement rates are higher with smaller, more-cheaper Instagram influencers.
No matter the size of the business you want to promote on Instagram, some influencers and campaigns are suitable for your budget while increasing your reach on Instagram and building a highly-engaged audience.
Why are Instagram Influencers Important?
Social Media influencers can aid you to grow the audience and drive sales quicker than any other form of marketing.
Social Media influencers are the most efficient means of driving sales. Based on research conducted by GenVideo in 2017, over 94% of consumers trust influencer recommendations more than those of friends and family.
According to Linqia’s 2018 state of Influencer Marketing report, Instagram is the best platform for brands because it’s the most engaged and the foremost choice for influencer marketing campaigns.
Brands naturally use influencer marketing to:
- Quickly grow an audience
- Efficiently drive sales
- Nurture a highly-engaged audience
The truth is; Influencers aren’t meant for only huge companies or enterprise-level businesses. Small-to-medium businesses can swiftly build huge audiences on Instagram by taking the opportunity of affordable influencer marketing options.
What’s the next thing to learn? You’ll learn how to make the most powerful influencer marketing options to suit any budget.
What Types of Influencers Exist and How Much Do They Cost?
There are 3 various types of influencers and these include; micro, macro, and mega. Anyone is better-suited to various -sized businesses and budgets.
A micro-influencer is someone with a following of 1000 to 10,000 people. Micro-influencers are actual consumers who’ve to grow followers on Instagram. They always have a powerful personal connection with an audience that trusts their recommendations.
While micro-influencer audiences are smaller than macro and mega, their small audiences give them a big edge.
Micro-influencers have up to triple the engagement rates of macro and mega influencers. Based on fact, a micro-influencer normally has an 8.8% engagement rates. In comparison to, for instance, a mega-influencer with more than a million followers whose average engagement rate is just 1.7%.
According to research, 82% of consumers are more expected to follow recommendations from a micro-influencer than from macro and mega influencers. As a common rule, smaller audiences are more responsive than bigger ones. Aside from that, people tend to find micro-influencers more relatable and trustable.
Micro-influencers are less-costly for any sized business as 84% of them charge less than $250 per branded Instagram post. Most of them are also open to non-monetary compensations like; performance-based or commission fees, free products or services, VIP offers, and co-marketing.
For instance, according to Influence.co, an Instagram micro-influencer with a following of 2,000 to 5,000 people charges an average of $103 per post.
When selecting a micro-influencer, be mindful that smaller audiences have a stronger connection to their influencers.
Brands seeking budget-friendly influencers who have an actual impact on product sales and audience should consider mini-micro influencers.
A macro-influencer is someone that has a following that ranges from 100000 to a million people. Examples of macro-influencers are; professional creators, bloggers, and journalists. They’re famous and influential within a particular industry. Most macros are famous bloggers in the business, fashion, or lifestyle industries.
If you are wondering how many people do macro-influencers reach? They reach thousands of people with each post. Macro Influencers make brilliant partners when you want to craft brand awareness and increase your audience quickly. Additionally, they provide a few benefits that you can’t get from micro-influencers.
First and foremost, macro-influencers are more professional. They’re seriously looking for brands to work with, and willing to work with you on the type of content they produce.
Not only that, they have a top reach in their industry. This permits brands to tap into an audience of tens of thousands of followers.
You are wondering how much macro-influencers charge per post right? Their price ranges from $2000 to $10000 per post. However, that’s not the laid-down rule. For instance, digital artist Matt Crump is a macro-influencer with more than 242,000 followers and he charges $628 to $1048 per sponsored post. However hefty, the price tag of macros is more reasonable than mega or celebrity influencers.
Macro Influencers can be costly. It’s wise to hire an agency to assist you to make the most of these types of campaigns.
Instagram macro-influencers may be the best option for medium or large-sized businesses.
Mega-influencers are sometimes top-list celebrities who can get your content to millions of people. They can provide a tremendous reach that makes a huge impact. Additionally, they add a substantial “cool factor” to a brand’s image since they’re pacesetters in a global spotlight.
Mega-influencers can change a brand overnight, but it comes at a high price tag.
Based on a report by The Economist, Instagram mega-influencer prices start at $50,000 per post for influencers with 1-3 million followers. While influencers with more than 7 million followers get about $150,000 per post.
Are you into enterprise-level business? Mega-influencer will be beneficial to you.
How Brands Can Work with Influencers?
There are several various ways that brands and influencers can work together. For your simple post or a full-scale campaign, bringing an influencer onto your team can be very exciting; for you and your audience.
In this part, we’ll demonstrate to you some of the various ways Instagram influencers assist brands to succeed.
Multi-influencer campaigns use several influencers at once to promote a particular campaign. There are several ways to tie together a campaign such as this to make it unforgettable and exciting.
For instance, Sperry company pursued micro-influencers who were already lovers of their boat shoes.
The company reached out and invite them to create amazing content for its Instagram account. In exchange, they published the influencer’s link on every post. Sometimes, the campaign can be so successful that it will finally grow into an ambassador program.
Its takeovers are a famous form of influencer marketing on Instagram. Instagram possess built-in features that permit you to sign over your account for the day.
You might have seen a celebrity take-over a popular brand account like Pepsi at one point.
Takeover events provide an opportunity for brands to gain extended exposure to a brand fresh audience. They’re famous on Instagram and accepted by all kinds of audiences.
This is an easy form of influencer marketing. The influencer endorses your brand in a post image. For instance, Kate La Vie includes a bottle of Naked juice on one of her post images.
Influencer storytelling entails an influencer telling a story about your brand or product. They might share their experience using your product, particularly in cases where the product made a difference for them.
There are many likelihoods for influencer campaigns to assist promote your brand. Take the chance to get creative and have fun with special ideas.
How to Find and Approach Instagram Influencers
Is it easy to find relevant Instagram Influencer for my brand? Yes, there are numerous ways to find relevant Instagram Influencers to promote your brand.
Tips for Discovering Influencers
You can discover a micro-influencer by performing your hashtag search on Instagram. Follow the links back to the influencers endorsing them.
Another option is to try an influencer tool like Buzzsumo; which is geared toward Twitter but also comprises Instagram authority.
For instance, an influencer search for “fashion blogger” turns up one blogger with a top Instagram score. The meaning is that she’s an Instagram influencer and is worth checking out.
Aside from that, you can find a micro-influencer by utilizing an influencer tool like HYPR or Influence.co’s Influencer Search. The function of the tools is to let you browse an extensive database to find people that are most suitable for your brand.
For instance, a search for fashion influencers returns a large selection of influencers. You can streamline the results by a large choice of demographics. The moment you find an influencer you’re attracted to, HYPR provides a proper profile on the person.
Finally, you can find and hire an influencer by going through an agency. Based on a 2018 report, close to 42% of marketers partner with an agency to manage their influencer campaigns.
Some famous social media influencer agencies entail
- Style Coalition
Brands seeking to hire macro or mega influencers must consult with an agency before getting anything underway. This will assist you in ensuring that your financial investment is not wasted.
How to Approach an Instagram Influencer
When hiring a micro-influencer, reach out to the person directly. Be considerate, kind, and patient. This is because many micro-influencers do this as an exciting hobby.
Macro-influencers are very easy to work with because they are professional brand promoters. Reach out to them through messaging or email.
Unlike other influencers, you don’t reach out to Mega influencers directly. Mega influencers are hired only through agencies.
Do you need to hire a mega influencer? Always go through their agency. You can look for the agency by doing a fast Google search or visiting their website.
Best Instagram Influencers Tools
The following are a few tools to assist you to get underway with influencers.
Fake Follower Checker
A company like Influencer Marketing Hub provides a free tool to assist you to weed out fraudulent influencers. This may be particularly beneficial when you’re thinking of a less-famous micro-influencer.
Instagram Rate Checker
Use this tool to check out the average cost for an influencer in your industry.
This is an Influencer Marketing Hub’s Influencer’s vs. Celebrities comparison. This performs more than just compare micro and macro bloggers. It also provides basic information such as follower count and engagement rates.
Influencer Search at Influence.co
This is a free search tool that permits you to select industry, location, and size of the following. The search results b0ring a browsing catalog that connects to a full profile.
Influencer Search at HYPR
HYPR provides a free trial of its robust influencer catalog. This has been explained earlier in this article.
Influencer Best Practices
In conclusion, before you plan a campaign and find your influencer, get familiar with the FTC regulations. The rules are easy, and you can evade a lot of headaches (and legal trouble) by understanding them.
The FTC provides tips at its website and its full set of guidelines is also available.
“Overnight” success sounds like an unrealistic dream, but that’s how influencers work. The moment they expose you to their audience, you’ll notice a change.
Influencers are a great way to grow your Instagram audience and engage followers. Additionally, they’re excellent in assisting convert sales!
No matter the size of your business, there will always be an influencer that fit your budget. Now is the best time to skyrocket your brand’s success on Instagram!