There are more than 185 million users who use Snapchat daily who create 3 billion snaps daily. Much surprising as it may sound, but at the same time, the community faces a hard time to grow their audience. This gap is due to the absence of suggested user lists or discovery features as are present on sites like Instagram or Twitter.
Complete Guide on How to Add Snapchat Friends?
Of course, with the introduction of Snapchat for Business tools, businesses and marketers have plenty of tools at their disposal to use for good engagement. The network provides unique ways to market your products that are different than other platforms.
Apart from this, there are several ways in which you can express your brand. From a small company that just wants to raise awareness about its products to a large company, Snapchat caters to the needs of everyone.
Unless you are a celebrity os someone well established, it is hard to get noticed. The process of easy discovery even gets more difficult due to the absence of hashtags, retweets, and repost features. Keeping all this in mind, we can understand how difficult it gets to grow your account on Snapchat.
5 Benefits of Snapchat for your Business
However, as a part of your overall Digital Marketing Strategy, you should grow your Snapchat Friends and views for broader audience engagement. Snapchat is an excellent platform for your business to reach a younger group of audience who might be interested in what you sell.
Limited Time Offers
You can take advantage of Snapchat’s short viewing timeframe to create limited-time offers for the users. Take a snap of certain items that are currently on sale, promotion, or unique discount code that can be availed for only for a shorter duration of time.
This strategy will create a sense of urgency among the users and result in increasing sales, or that can also provide more visitors for your website.
Add Links on Snaps
This is one of the easiest and most useful marketing techniques on Snapchat. All the users can add a link to their post directly, making it easier to share content with their potential customers.
This will also help you to analyze how many clicks your post generates if you create tractable shortened links.
But how can you do this? It’s quite simple; just record or take pictures on Snapchat, and you will see a hyperlink paperclip on the right corner above the timer. Click this icon and enter the URL. You will be able to see a preview of the page that the users will be directed to.
Just post this story, and the users will be able to navigate to the link’s destination. Make sure to give them instructions to swipe up as well.
Snapchat Ads allows you to reach a large audience outside your following. To make ads easier, Snapchat for business allows access to Snap Publisher. This will help to create innovative ads in no time at all.
Also, you can create custom filters. This is a great idea to raise awareness of social media for small businesses and there are lots of benefits of using social media for business.
Exclusive Snaps for New Products
You can provide users with visual announcements of new products and services that you will be offering soon. Give some special discounts to your special followers to encourage others to buy your product.
Target Millenials and Young Crowd
A majority of Snapchat users belong to the age group of 13 – 25 years. So if you are targeting engagement from this age group, Snapchat is your saver. The tool can help you to access this demographic segment and expand recognition among Millenials and Z Generation.
After reading all these benefits, we hope that you have already created a Snapchat account. Although, we recommend you switch it to a Snapchat Business account to get all the additional benefits.
Once you are on this platform, the next question that pops is How To Get More Snapchat Friends? Since more Snapchat Friends means more engagement and more awareness, we have prepared an elaborated list that will help you to get More Snapchat Friends.
Tips to Make More Snapchat Friends
1. Snapchat Marketing Strategy
As all the other social media platforms, you need to develop and execute a clear Snapchat Marketing Strategy. This will not only help you to gain more followers on this platform but will also enhance your overall brand image.
You need to take care of following things before developing a good marketing strategy –
- Target Audience – Who your audience is? What are the products they are interested in?
- Brand Appearance – Is your content appealing? Are the images and snaps that you upload gaining appropriate attention?
- Brand Story – What is the story about your brand that you want to share? Is it in line with your overall marketing objectives?
Answer all these questions to develop a clear Snapchat Friends strategy. If prepared correctly, this strategy can take your account to heights.
2. Promote Snapchat Profile on other Platforms
You can take advantage of other social media platforms like Instagram, Twitter, Facebook, Linkedin, YouTube, etc. to market your Snapchat profile.
Just add a Snapchat handle to other profiles to drive traffic to your profile. This is an excellent marketing technique as your followers on other platforms might want to follow you on Snapchat too.
Places where you can promote your Snapchat Account
- Website – Many businesses use icons on websites header or sidebar to promote their other social media platforms.
- Newsletter – If your business has a newsletter, it should include information about your presence on Snapchat.
- Merchandise – From receipts, packaging to price tags, include a Snapcode of your account to get more followers.
- Advertisement – Promote your account through ads such as Print ads, flyers, etc.
- Events – At the time of any brand, even make sure you place your Snapcode at a place where users can see and follow you.
3. Upload Good Stories
Excellent and catchy content gets more audience. Such content quickly appears on the “Recommended” section on Snapchat. Create stories that are new and attract users to watch them when they first appear in the recommended section.
A study shows that nearly 36% of the users drop a story after the fourth snap. A good and exciting story will keep them glued till the end.
Few things that you can consider to create good stories are:
- Your story should be informative and about something.
- Add music and sounds to keep the story interesting.
- Keep your story short and simple. Particularly on Snapchat, attention spans are more concise.
- Have a good headline at the beginning to grab the attention of the targeted people.
- Use geotags on Snapchat. These are useful in high traffic areas.
4. Post Often
Just being there on Snapchat is not sufficient, you need to make sure that you are active on the platform as well. The best way to stay engaged is to post content to your story on a daily basis.
On Snapchat, anything that you post disappears in 24 hours. Therefore it is crucial to keep your brand fresh in the minds of your followers. Posting regular Snaps will help you in this technique.
Now it is essential to make sure that you don’t go overboard with this. This is because posting too much can result in people skipping your content. So it is ideal for posting three to four times a day at a gap of five to six hours.
5. Sponsored Geofilters
There is no doubt that people love using Snapchat Filters. So, create a Sponsored Filter for your own brand for effective marketing. They are easy to develop and suitable for all types of business. On average, nearly 16 million users see the sponsored filters every day.
But even in this category, there is a lot of diversity. Here are some types of Snapchat Geofilters that you can create are available on Snapchat –
- Shared spaces
- National (Awareness days, holidays, celebrations, etc.)
You can personalize your own filter or go with the templates that are available on Snapchat. If you create your own design, it must meet all the Snapchat Advertisement Guidelines.
The only drawback of Sponsored Filters is that they are quite expensive. Also, the cost will keep you active for 24 hours. But if you can afford to spend that much amount on your marketing, the returns can be huge.
6. Publish User Generated Content
Ask your followers and loyal users to send a video or snap of them using the product. You can repost this content on the Snapchat story of your business account.
Now the question is, how can you ask them to send their snaps. You can run a contest or a promotional event that requires them to share their pictures. You can promise specific discount coupons or gift cards to reward them for the same.
This marketing strategy never fails. This will increase user engagement and, at the same time, attract more users to your account.
7. Offer Discounts, Gift Cards, and Promotional Codes
Give your followers something that they can actually use. This is a great way to keep them engaged as they will be assured of some reward in return. You can do this by sending out discount codes and other promotional offers.
This is a dual goal strategy. First, it will improve your user engagement on Snapchat. Second, it will help you to increase sales.
If you are a new player in the market and want to increase sales, offering discounts is a great way to do this.
8. Update Users About any New Product
Just operating a Snapchat account is not enough for your brand. You need to develop good audience engagement. One way to do this is to update them about any new changes or new products.
Even if you have not yet launched the product, build hype and anticipation for the same. This will trigger the users ready to purchase the product as soon as it is launched.
9. Snapchat Takeover
Takeover exposes you to a wider audience than usual. A Snapchat Takeover can be done in two forms
- You can host a guest to your channel
- You can be a featured guest on another channel.
In both scenarios, the guest will alert their followers on Snapchat, and they will land on your profile. The takeover also works as a more intimate appeal because your brand is using a human presence, which is a real and a skilled creator for your audience. This helps the credibility building of your brand.
Also, don’t forget to promote Snapchat takeover; otherwise, followers will never know about the same.
10. Look Out for the Trending Topics
Snapchat itself analyzes and publishes the trends in data from serious to nonsensical. This will help you to understand what’s catching the public’s interest.
This data is published on trending topics every month, and these topics are sorted based on audience engagement and popularity, for example, trending entertainment, popular emojis, top celebrities, etc.
11. Exclusive Access to Your Followers
You can give exclusive access to your audience for better engagement. But, are you confused about how to do so? Don’t worry, and it is simple! Just provide them with some behind – the – scenes of your office or give them a sneak peek of your production facility.
This will keep your audience engaged as they will feel privileged to get access to some not so public information.
12. Respond to Queries of Followers
Keeping your audience updated is a good strategy for Snapchat. However, it is not the only way to engage with your audience. Communicating with them is one of the best ways to maintain good audience engagement.
Your followers will send you Direct Messages as well as reply to your stories. As a part of the excellent marketing strategy, we will recommend you to reply to as many messages as possible.
On other social media platforms such as Instagram, Facebook, etc.everyone can see if you reply to messages or not. However, on Snapchat, you can only see the messages from followers. Therefore it is easy to ignore the messages. But you should still make an effort to reply to all the queries for better audience engagement.
13. Run a Snapchat Giveaway
Who doesn’t like getting free things?
There is no secret that giveaways can have a significant impact on driving sales and followers both. Merely providing some valuable stuff to your followers can result in good audience engagement.
According to a recent survey, nearly 50% of the people were likely to purchase goods after receiving a coupon code or discount on Snapchat. Therefore giving some attractive discount codes to your audience can result in significant success.
You can also consider creating a giveaway on Snapchat and promoting it on other social media platforms.
14. Snapchat Ads
Snapchat Ads are full-screen vertical video ads that can be up to 10 seconds long and appear in between the stories. They always play with sound on and are 100% viewable in the frame.
The followers can swipe up anytime when the video ad is playing to watch a longer video, read the full article, install the app, or visit the website.
Here are a few benefits of using Snapchat Ads –
- Broad User Base – With the ever-increasing number of users who use Snapchat daily, these ads can give you a huge platform for marketing.
- Distinct Audience Base – Most of the users on Snapchat are between the age group 17 – 25 years. So Ads can be beneficial to target this age group in particular.
- Proper Targeting – The ads can be published in a way that they only appear to the targeted audience based on their interests and preferences.
15. Snapchat Insights
Use Snapchat insights to keep track of how successful you are at accomplishing the marketing objectives. Learn about audience demographics, story view times, reach of your content, story drop out, etc. to understand and evaluate your approach.
These insights are particularly useful to track the number of followers. They will also help you to understand the number of followers before and after the launch of the campaign.
Snapchat’s opportunities for business remains somewhat unexplored despite the network’s multi-folded growth in past years. Brands who are using various other platforms such as Instagram, Twitter, Facebook, etc. yet hesitate to use Snapchat as their promotional technique.
This is surprising as few of them are targeting a young audience that can be easily accessed through this platform. So, Snapchat is always a good idea for raising awareness, mainly if your target audience is millennials. We’d love to hear your thoughts about Snapchat Friends in the comments below.