How To Set Up a Creative Facebook Cover Video?
In this blog, we take you through the reasons why you should use a Facebook cover video. They are a part of the trend now and you should capitalize on it as well. Here, we also tell you the ways to upload a Facebook cover video and how you should use it to get maximum benefits.
Facebook Cover Video: Facebook is certainly going on ahead with the amazing feature of the best videos and you certainly need to know all that you can about it. Remember the time in 2011 when Facebook added the feature of the cover photos? We could all add amazing photos to the big white screen right behind our profile picture.
Well, Facebook has just kicked it up a notch and came up with the amazing cover videos in the best way. That is saying something. Now you will be able to upload all the amazing videos that you want to. Well, why not? After all, videos are one of the most amazing tools that we have, right?
Did you know this? Facebook is the social media platform that owned about 24.5% of the digital video ad spending in the year 2018. This percentage is supposed to increase as time passes by.
So, why wouldn’t you actually want to be a part of it as well? We are here to tell you that you can. When you have the right cover video, you can achieve anything from more followers to customers for your business. So, if you have a small business like anyone else and you want to make it big on Facebook, then this is the place for you.
Facebook is home to many businesses these days. There are numerous Facebook business pages that grace the platform of Facebook so, it wouldn’t be a bad idea to think that people would want to be a part of it as well.
There is no doubt that with the help of Facebook, most people have actually got their big break on business. Hence, we are going to help you get that as well. We are going to talk about Facebook cover videos right here and how to set them up.
If you are looking for some tips on using the cover videos on Facebook, then this is definitely the place for you. Make sure that you pay attention to what we are trying to say here to you.
Table of contents
Why Should You Use A Facebook Cover Video?
One of the most important questions that you might be asking right now is why upload a Facebook cover video. Do you think your photo is going to do the trick? Well, it wouldn’t be a bad idea but having a video is far more informational and amazing to look at for sure.
When the people visit the page of yours, then the Facebook cover photo is basically the first thing that they see. It helps to represent the brand that you have. You can easily portray your story with the help of a proper cover photo. However, if it is a video of yours, the task becomes even simpler.
Here is a fact that you might be interested in: About 54% of all the B2B marketers consider Facebook to be their number one platform for marketing.
So, why not use a short video that would do the job for you. It is certainly better than using the still photos, right?
To be honest, video is something that helps in grabbing the attention of your user. So, the cover video autoplay and the users’ eyes would be drawn to it. Doesn’t that seem like something that you would want for yourself? So, in a way, the users would be interested in coming back to your Facebook profile.
This will increase your followers, likes, shares, and the total engagement that you have on your profile. Not to mention that you will be able to say your story in a better way when you have the amazing Facebook cover video to help you out.
Video Grabs the Audience’s Attention
Video immediately grabs the audience’s attention. Just like in the news feed, a cover video will autoplay (without sound), drawing users’ eyes right to it. This may help keep visitors on your page and simultaneously drive more engagement.
So, the question that we want to ask you here is why not use a Facebook cover video? There are clean lines, white space and brightened up colors which can provide so much content to the hearts of the people who see your videos. Doesn’t that mean you need to try it at least once? We are pretty sure that you should.
However, one thing that you need to keep in mind is that you want to make sure that your cover video is drawing the attention of the people for sure. So, ensure that you choose the best options when it comes to your cover video.
For example: If you are choosing a cover video for your company, then you need to make sure that it is attractive. Also, it needs to be able to tell the story of your company in the best way. That is something you might want to try out in the best way, people.
How Can You Upload A Facebook Cover Video?
You definitely want to use the Facebook cover video to let people know about your brand, right? So, that is one thing you need to focus on. You need to make sure that you choose the right video for it. Choose something that would be able to tell the people about your company.
Also, choose a cover video that will make the people interested in the products and services that you have to offer there.
Here is another fact for you: 30% of all mobile shoppers tend to say that video is one of the best options to enhance the purchasing decisions.
So, there is no doubt that if you upload a nice cover video that describes your products and services, the results would be amazing. Now, when it comes to uploading the video content, you might want to make sure that you have all the amazing things in hand.
One of the things that you can do is choose the video the way you choose the image for the cover photo of yours. You can create and upload your very own cover photo in the best way. That does seem like a good idea if you have that creative instinct in you.
This way, more and more people will be able to know your brand in the best way. So, why not go ahead and do that right now? We are pretty sure that you are going to have a wonderful time selecting the right Facebook cover video for uploading.
How Can You Use A Facebook Cover Video
Now that you know how amazing the Facebook cover video is, don’t you want to use it in the best way? So, we are going to be a help in that case. With our help, there is no doubt that you are going to have the best results. All you have to do is follow the tips so that you know what we are talking about.
Enhance Your Still Image
If you still don’t know the right type of video to choose, then you need to make sure that you kick your photo up a notch. We know what is going to help in this case. You can use the amazing animation effects in order to achieve the results that you want to. This will definitely provide the feel of a video even though you are just using the pictures in the best way.
Go ahead and try it out right now to see if it works or not. We are pretty sure that it would.
Showcase The Personality Of Your Brand
Now, this is one of the most important things that you need to remember when you are choosing the right Facebook Cover video. After all, you are using the Facebook cover video for your business, right? There are so many other businesses that are doing the same thing as well. So you need to make your video a bit unique.
Did you know? Facebook stores about 80 million small business pages.
So, in order to make sure that your cover video is different than all of them, you need to ensure that it encompasses the brand personality of your business. This is one of the best ways to get some good results.
Demonstration Of The Products
One of the best ways to get people interested in your business is to tell them about the products and services that you have in a creative way. This is where the Facebook cover video comes to help you out. You will be able to use the Facebook cover video to explain all the products that you have.
This is certainly one of the best ways to make sure that people are always interested in what you have to offer.
That is all you need to know about Facebook cover videos. We hope this article was informative enough for you. Go ahead and start creating your own Facebook cover videos right now.
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