The Complete Guide On How To Use Facebook Stories For Pages
In 2018, Facebook’s CEO, Mark Zuckerberg, stated the significance of Stories in the future of video sharing. If you are new to the feature of Facebook stories, here you go- it is a feature by which users can share images, videos, and animations that remain for 24 hours only. Post this period; they disappear from your audience’s page.
This particular feature was inspired by the Snapchat story counterpart. Users can also make use of the in-app camera to apply photo filters and lenses similar to those available on Snapchat.
One of the Stories’ key differences with respect to newsfeed posts is that users can’t comment or like them. Although there is the option to respond to them, this operation can be done via the Messenger App.
New features and customizations are getting added to Stories as we speak, and these are good times for marketing via Social Media platforms. Ensure you/your firm utilizes them to the fullest to reap maximum benefits during the times to come.
Table of contents
- Why Businesses Should Use Facebook Stories?
- How to Use Facebook Stories for Sharing Content?
- Customizations While Creating Facebook Stories
- Facebook Stories Content Formats
- Gathering Insights From Your Facebook Stories
- What Content To Post On Facebook Story?
- Stories Promote Original Content on Facebook
- Wrapping It Up
Why Businesses Should Use Facebook Stories?
In this blog, we will describe a comprehensive guide on how Facebook Stories help business, how to post Stories, what to add as a Story, and many other associated aspects.
So, without any further delays, let’s get moving.
In 2020, the Social Media giant, Facebook, expected sharing via Stories to overcome that through feed posts. Using it, people could post multiple videos across the day with ease. Clearly, the App wanted people to use Stories for sharing content.
Following a more visualization-led approach in Snapchat and Instagram’s footsteps, Facebook is also putting the impetus on multimedia over textual content.
Increased Customer Reach
Content with a limited viewing time helps garner user attention quickly. This limited availability allows businesses to convey their message to their followers in a quick time.
The first thing your followers observe when they log in to Facebook App is the rectangular tiles on top depicting your Story. This aspect ensures they do not miss out on your latest updates. The stage is set to showcase the apt content that will help boost your business.
In the coming section, we will check out how to use the Stories feature on Facebook using a guided approach.
How to Use Facebook Stories for Sharing Content?
There are two methods to add content using Facebook Stories. Let’s check each of them out.
Method 1: Using the Facebook App
- Open the App. Go to the timeline of the page for which you’re an admin.
- Tap on the “Create Story” option.
- The following step to be performed is accessing the in-app camera. Tap the camera icon found within your Facebook mobile app.
- Next, select the content you want to appear in the Story. You can choose photos or videos that you require from your camera roll/gallery. Additionally, you can click a photo/video on the go and apply filters/stickers on top of it.
For photos, tap once on the click button. For videos, hold down the same button.
- Once you are done creating your Story’s content, the subsequent step is to share the same. Click on the “Share” button, and you’re good to go.
- There is also the option of sharing your Story to select friends via direct messaging.
Facebook App does not show the Story as a news feed post by default, but there is always the option to enable the same manually.
Method 2: Sharing Your Instagram Story
- Open your Instagram App. Go to settings.
- Select Accounts Center.
- Under Story and Posts Sharing add the Facebook account through which you would like to share the Instagram Story.
- The next time you share a Story on Instagram, the same content will appear on your Facebook App as well.
Customizations While Creating Facebook Stories
There are several features you can customize while creating your Story. Let’s look at them.
Tap the flip-camera button to switch between your smartphone’s front and back camera.
Select the right amount of light for your image or video to be posted as a story. You can toggle between switching on/off the flash. Besides, low-light photography is also supported for bright scenes.
Facebook has done a lot of work in the domain of Augmented Reality (AR) filters in the recent past. Users can choose from a vast list of such filters to make the Story vibrant and attractive.
Once you have selected the image/video, you can make the Story more engaging using some in-built creative tools at your disposal. They include user tags, links, stickers, texts, backgrounds, and so on.
Increase user engagement by tagging other people on your stories and garner their attention. The magic wand option helps you play around with dozens of effects and give Story customization an enhanced scope.
Interesting Read: Should Text Be On Instagram Image Posts: Yes or No
Call To Action Using Custom Links
After you are done with the above customizations, Facebook provides the option of adding custom links and Call To Action (CTAs).
Upon adding a custom link, users will see a “See more” option at the bottom. Clicking on CTA will take them to your desired link using the Facebook browser. You can also add buttons like “Buy Now,” “Book Now.”
Digital Marketers can use this option to redirect the crowd to their business websites. This step will boost their chances of people purchasing their offered products and services.
Never forget to add a CTA element at the end of your Story to receive valuable use responses and sales conversions.
In addition to the above customization features, users can also save the Story to their devices, add them as posts on Facebook feeds, or share them with your Facebook community members.
Now that we’ve seen the ways to create and share Facebook Stories, let’s look at the available formats in which you can create content.
Facebook Stories Content Formats
At present, there are six content formats supported for Stories. They are as follows:
Create Text-Based Stories
You can create text-based Stories with different font styles in a colorful background using this option.
Add Music to Stories
Select your favorite music tracks from the Facebook music library. The Stories will display the lyrics as the song renders. Additionally, there are options for including overlays like track name/album names within your Story.
Boomerang is Trending
This feature creates fun animations from a photo burst, such as a GIF file format or video recording. There is also the added option to choose from different filters that make Boomerang pretty trending, especially among the younger generations.
Show your Different Moods
You can showcase your various moods to the community using a vast collection of GIFs. Add stickers, texts, music, weather, timestamps, and many other overlays on top of it to make the visual experience fun and interesting.
Click Selfie and Post
This feature is one of the most commonly used in Facebook Stories. Using the in-app camera, you can click front cam pictures and post them. There is also the option to select snaps present in your camera roll/gallery.
Use Polls for Business Promotions
The poll is a pretty effective tool for business promotions. Using this feature, engage with your target audience by asking questions and making them select an answer from a set of two choices.
Digital marketers can leverage the Poll option to gauge their followers’ interests, dislikes, and expectations and strategize their marketing campaigns accordingly.
Gathering Insights From Your Facebook Stories
You can analyze how well your stories performed using a few steps.
To check the list of viewers of your Stories, select your Facebook Story. Select the icon shaped like an eye at the bottom of the screen. This action will help you keep track of who has seen your content.
You can make use of Facebook Insights functionality to monitor the performance of your Story.
- Open the Facebook web version, navigate to your particular Facebook page.
- Select the “Insights” tab and click on the “Stories” option from the vertical menu on the screen’s left side.
- Click on the “Turn On” button.
Performing these three simple steps enables you to gather insights using metrics such as:
- Published date and time of your Story
- Story Item, which is a thumbnail of your Facebook Story
- The current status that depicts whether the Story is active or not
- A count of Unique Openings that shows how many different accounts viewed your Story
- Forward taps that indicate the number of times a viewer skipped a story to see the next one
- Backward taps which indicate the count of users going back to view the previous Story
- Exits given the instance count when users skipped watching your Story to get back to their post feeds
Unlike the 24 hours active period of a Story, its insights remain viewable for 14 days.
These features can be meticulously utilized to get an idea of what content grabs your potential customer’s attention and the others that don’t make the cut.
The next most essential question is, “What sort of content should I post using Facebook Stories?” Let’s answer this exact question in the upcoming section.
What Content To Post On Facebook Story?
Facebook Stories has a massive potential to present your business offerings and associated value propositions with your target audience. It is a playground for digital marketing.
You have a plethora of content options to educate and persuade your viewers to invest in your products/services. Here are some of the content options to post using Facebook Stories:
- Upcoming product/service launch posters
- Short teaser videos to give a sneak peek into your offerings
- Tips/Tricks/Hacks to simplify user challenges and specific problems
- Latest industry updates and news
- Bloopers and Behind the Scenes video clips
- Upcoming business events, webinars, conferences, etc
- Free giveaways, contests, and lucky draws
- Collaborations with popular celebrities and Social Media influencers
- Last-minute promotions and hot offers/discounts on products/services
- Reaction posts to latest trending products and services
- Client testimonials showcasing why your firm’s offering is the one to get
These are some of the top content ideas that ensure maximum views and engagement. Remember to add GIFs, stickers, emojis, hashtags, music to spark further interest from viewers.
The result of any digital marketing campaign is dependent on the frequency of posting your content. Perform thorough research on the time intervals where your prospective customers are most likely to use Social Media sites.
There is no clear-cut answer on the time of the day, which brings maximum engagement via Stories. It depends on individual preferences and the type/nature of the business you run.
With respect to the frequency of posting, we highly recommend one Story per day unless necessary. Posting an excessive number of stories will dilute the interest of your viewers. In contrast, strategically posting limited Stories during the week will help retain interest and create a sense of suspense.
Engage regularly (3-4 times a week is a good average) with your target audience using Stories. Focus on improving your content engagement using the Insights feature, as we discussed earlier in the blog. Improving the content quality to suit your customer needs will help accelerate your sales and revenue.
Pro Tip: Maintain the story resolution at 1920X1080 pixels with an aspect ratio of 16:9 for the best viewing experience.
Stories Promote Original Content on Facebook
The rise of ads in the feeds and the reduction of posts from friends and close ones affected the user base of Facebook in the past few years. The inclusion of Stories can bring about a positive change from the content perspective.
Facebook Stories is, therefore, a calculated move to lower the priority of marketing ads on people’s newsfeed. Stories are also a way to bring camera-first communication to the forefront. With more users clicking pictures and posting them as stories on the fly, the camera is dominating the keyboard at present.
People, in general, enjoy in-the-moment content more. Text as captions has become just a supporting feature of the visual content in the form of images, videos, and animation file formats. This scenario pretty much compliments how humans interact on a personal level. The gestures and body language stand out in comparison to the words we are communicating.
Wrapping It Up
The gradual decline in the conventional Facebook posts’ organic reach has prompted the Social Media giant to focus on the concept of Stories. This is an excellent feature for online businesses to fathom quicker and more prominent customer reach, increase brand awareness, and cement their relationship with the existing follower base on Facebook.
Choosing the right content that connects and relates with your target audience, along with identifying the right time intervals and posting frequency, can be a game-changer for your business. We hope this guide on Facebook Stories for your pages gave you some helpful information and insights into leveraging the same for growing your business.
With experience in usage, you can use Stories to significantly boost your sales conversions and enhance your follower base on Facebook. How else do you think can Digital Marketers use Stories for improving engagement levels? Feel free to share your thoughts on using Facebook Stories for business.
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