Have you ever come across a post and seen a symbol like this ‘#’? Then there is a chance that you know what a hashtag is for sure. There is no doubt that hashtags are some of the most amazing things that you will ever find on the internet. That is one of the main reasons why people care about it so much.
Did you know this: Hashtags help in making sure that there is 2x more engagement on the tweets that are posted on Twitter. So, using these hashtags will not really be such a bad idea, what do you think?
Well, to be honest with the help of hashtags you can do so many things on social media.
For example: You can build the brand of your company and boost some marketing campaign of yours. Not just that but you can also connect with the audience that you have.
So, for every single digital marketer, including you, it is important to know about these hashtags. That is why we are here to tell you all about it. But wait a minute? How will you know all about hashtags when you don’t know what they are in the first place?
How about we have a little chat about hashtags right now?
What Exactly Is A Hashtag?
Nowadays, hashtags are just the household term, don’t you think? However, before that, these hashtags were just denoted by the symbol #. This all came to a change during 2007. This is when Twitter started to use the hashtags on the tweets. These hashtags helped in facilitating the great search results in the best way.
The rest is history today, people. There is pretty much every single social media network that is using this hashtag right now. They are trying harder to leverage all the benefits from it and you need to do it as well.
Did you know: The first-ever hashtag that was used was #barcamp. The post was made by Chris Messina and he was a product designer.
Nowadays, the hashtags which are spreading in a quick manner are the ones that start to trend. There is a meaning behind it. The keyword is something which is very important. You will have to use a popular term that will connect to the users for sure.
So, now that you know what hashtags are, you need to know why you should use them? Well, this is what we are going to talk about in here.
Why Should One Use A Hashtag?
When it comes to using the hashtag, there are so many different reasons why you should do it. However, we are going to talk about a few of the reasons here.
When you want to have more and more engagement for your brand, hashtags are the way to go for sure. With the help of hashtags, you can increase engagement and awareness.
Fact for you: The brands that use hashtags are the ones that see a 50% increase in the rates of engagement. This is when these results are compared to the ones who don’t use hashtags.
Also, the tweets that have hashtags in them have a 55% more chance of getting retweeted as well as shared by the users that are on the platform.
So, you need to use it for sure if you want others to know about the posts and brand that you have.
With the help of hashtags or hashtag tracking tools, you will be able to build the brand of yours in the best way. You can announce the new products, promote the material and do so much more with these beauties. Not just that but you can also generate the interest of people in the business of yours with the hashtags.
So, why wouldn’t you go ahead and try it out in the first place, people? We are pretty sure that you are going to love what the hashtags have to offer for the brand of yours.
Example: The Company of Lay’s Potato Chips used the amazing #DoUsAFlavorhashtag in the best way. With the help of this hashtag, they managed to get the attention and excitement of the people. They also got to promote the amazing launch of the new chips from their company.
Find The Audience
Now, this is another one of the most amazing benefits that you would definitely want to use for sure. Did you know that you don’t just use hashtags for the brand but for the audience as well? Yes, you heard it absolutely right, people. With some relevant hashtags, you can get the target audience that you want.
How is that possible, you might ask? Well, all you have to do is using the hashtags that they would use and you are all set.
Let us provide you with an example. Say that there is a #travel that someone follows. Then they will be able to see all the posts related to this hashtag on their feed. If you search the hashtags that people use and then use it in the posts and tweets of yours, you will have the results.
This can be pretty easy and helpful for the brands who want to make sure that their audience is built in the best way. All you have to do is use the amazing popular hashtags and you are all set for sure.
Now that we are all done with the basics, let us get to the point. Not just in twitter but you can use Hashtags on every single social media platform. So, here we are going to discuss how to do that in the best way without any trouble.
On Twitter, you will be able to use 1-2 hashtags in an optimal way.
Here is a fact for you: The tweets that posted more than 2 hashtags had a 17% drop in the rates of engagement. So, keep this in mind.
There is no doubt that Twitter is one of the best platforms where you can post the hashtags. After all, the trend did originate from here, right? So, this is one thing that you need to know for sure.
As long as the profile of yours is public, you can use hashtags in the best way. On Twitter, the hashtags are used in order to increase the reach of the brand in the best way. So, that is something that you can definitely do for sure. The tweets that would include the hashtags are the ones that people can see.
One thing that you need to keep in mind is that your hashtags need to be relevant to the message you want to send.
On Instagram, you will be able to use about 9-15 different types of hashtags for sure. There are some casual users that use the hashtags on the platform of Instagram.
Fun Fact: There are about 66.6% posts on Instagram that contain amazing hashtags.
So you need to be a part of it as well. You can easily use the hashtags on the posts that you make. The robust dashboard of Instagram is supposed to be a great help to you for sure.
Why not go ahead and start using the hashtags on Instagram right now? There will be many benefits for sure.
The optimal number of hashtags that you will be able to use on Facebook is just 1-2 in total. However, there is one thing that you need to know about Facebook. The profiles on Facebook are pretty much private.
Food for thought: Just about 28% of the profiles present on Facebook are public.
So, you might not be able to extend the reach of yours on Facebook to that extent which you expect. However, you will be able to use Facebook for promoting the marketing campaigns of yours. This is where the hashtags can actually be a help.
LinkedIn is also another one of the platforms where you can easily use the hashtags. The optimal number of these hashtags to use on LinkedIn would be 1-2 as well. Although these are a pretty recent addition, these are quite popular for sure. The users will be able to search and follow the different keywords with these hashtags.
So, doesn’t that seem like an amazing idea to use the hashtags for the posts that you make on LinkedIn? One thing that you need to do is keep the hashtags professional.
In the end, we can say that hashtags are clearly the most amazing tools that you could ever have. If you use them correctly, then these can bring pretty great things for your brand on social media.