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How to Use Instagram’s New 60-Second Video Option

09/07/2019
60 Seconds to Success How to Use Instagram's New 60-Second Video Option

We can say this without a single speck of doubt right now that Instagram is definitely killing the popularity game right now. When it comes to social media marketing, we are pretty sure that there is no comparison between Instagram and some other sites. Haven’t you heard the latest news yet? Well, it is about the Instagram stories and we are certainly glad about it.

If you don’t know what we are talking about, then you are in the perfect place. We are talking about the amazing Instagram video play option. Yes, you guessed it, right people. We are talking about the 60-second video option on Instagram which is quite famous right now.

We all knew that the limit of Instagram videos were just 15-seconds for the people. However, that has now been increased to a whopping 60 seconds. Now, doesn’t that sound amazing, people? We are pretty sure that you will be very excited about it. After all, Instagram stories and videos are the ones that are the hits these days, right?

Did you know this? About 40% of Instagram users tend to post Instagram stories on a regular basis.

If you are also in the group then it is definitely some good news for you. There is no doubt that you will be able to increase the content in your videos in the best way. So, why wouldn’t you want to use this feature in order to have the best benefits, right? We are sure that you would want to. That is why we are going to have a little chat about it right here.

Instagram Introduces The 60-Second Video For Users

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But have you ever wondered why there was such a big jump in the Instagram video play? We have the reason right here. First of all, we have to say that there could be many reasons for that change. However, we are going to name just a single one.

To be honest, the increase in the number of people that watch these videos is the single reason.

Here is something that might interest you. In the last 6 months of Instagram, there has been a 40% increase in the number of Instagrammers that watch the videos on the platform.

So, we can say this that video seems to be the immediate future of the Instagram platform for sure. This is the prediction that we are making on the basis of the reaction that people give to these videos in the first place. With such an increase, there is no surprise that Instagram would want to be a part of the video community as well.

The good news is that social marketing is going to be a lot more improved with the addition of this change in the video content. So, you will be able to make more engaging and creative content without any hassle. Doesn’t that sound like something that you would want to try, people?

However, you do need to know how to utilize those 60 seconds that have been provided to you, right? That is why we are here with some amazing guidelines which would definitely work for you.

Tips For Making Awesome 60-Second Video On Instagram

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Do you need some help when it comes to the creation of video content on Instagram? Do you need to know how to create those amazing 60-second videos? Do you want to impress more and more people with the content that you are making? Well, if the answer to those questions is a certain Yes, then we are going to help you out with it.

Here we have some guidelines which would definitely be of help to you in the first place.

  • Edit All That You Can

Now, this is something that you would love for sure. When you need to create a video for Instagram, you need to be a little bit creative. That is no very difficult if you are putting your mind into it. So, editing is an option that you can definitely try out for sure.

There are literally tones of amazing editing applications that you can use. Some of them are even better than others. These apps help you in getting the perfect balance of colors. Not to mention that you will be able to perfect the music, transitions and a lot more with these amazing things in your hand.

Plus, it can’t be denied that the way you are editing your videos would really make a difference. So, why don’t you just go ahead and try that out once to see if you like the results which follow?

  • Be Consistent When It Comes To Posting

When you are posting, you need to be consistent with it. Now we get it that posting a video that is 60-second long is going to be a bit tough for sure. After all, where do you think you are going to find all that new content in the midst of the content sea, right?

But whatever the reason is, you need to make sure that you are posting more and more stories regularly. This will help in getting the attention of the users in the best way for sure.

Food for thought: The top influencers who are present on the platform of Instagram tend to post about 6-7 Stories daily.

If you want people to notice your brand in a certain way, then posting consistently is something that you might want to focus on. This is one of the most important tips that we could give you right now.

  • Content Matters A Lot

This is another one of the important things that you always have to keep in mind when you are posting your 60-second video on Instagram. Having the content is very important indeed. After all, you need to post something that people would love. And you also need to do this with all your heart.

For example: If you post a half-hearted story for your brand, it won’t really be of any help. The thing that you need to do here is put your heart and soul into creativity. This is one of the best Instagram video strategies that we have for you in here.

Try and create the content which would appeal to the people. You need to know about your audience in order to know what type of content to post.

Did you know this? About 34% of the people on Instagram are millennials. Not to mention that 35% of the users are adults as well.

In order to please your target audience, you need to have the content which they would be able to relate to in the best way. This is the only way for you to get some amazing results.

  • Post Some Behind The Scenes

Yes, that is one way you will be able to utilize your 60 seconds in the best way for sure. You will be able to provide a sneak peek into the things that you are doing. This is something that will help in gaining the interests of the people easily. You need to try it out to know what exactly we are talking about in here for sure.

You can showcase the process that you are taking to complete your project or you could have some interviews as well. Anything that would get the interest of the people works in this case. So, why don’t you just go ahead and try that out right now, people? We are pretty sure that you are going to love what we have to offer you here.

  • Add Proper Call-To-Actions

You might be a bit surprised to know this but adding a call-to-action actually helps a lot. This will help in getting the attention of the customers. You do want to make sure that people are interested in your brand, right? After all, that is the most important thing. This is exactly what people are trying to do on Instagram. Promoting businesses in the best way seems to be the only goal of the people.

We bet you didn’t know this: There are 200 million people visiting the businesses profiles on Instagram and about 96% of brands are on Instagram.

So, there is no doubt that you are going to have a lot of completion from then. The first thing that you would want is people to watch your video and join your business profile. So, using some call-to-actions might be the help that you need to have for sure. You have to try it once to know what we are saying here.

Final Thoughts

Using the 60-second video on Instagram might just be the best thing that you do on the platform. However, you do need to know how to do it perfectly. With the help of these tips, you can create the best videos and move on your way to success.

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