Even if you don’t know how to set up shop on the Facebook page, this article will take you step-by-step to every aspect of setting up shop on your Facebook Page.
Know About Facebook Shop Page
Ensure you have access to the following two things:
- A Facebook account
- A Facebook business page
Getting these two should not be difficult, given the fact that who doesn’t have a Facebook account. We would request you to double-check if you have a business page or not, we’d like to believe you already have.
Apart from the two requirements above, your Facebook page must also adhere to the following:
- Sell physical items
- Agree with Facebook’s Merchant Terms
- Link to a valid bank account
- Have a tax identification number
If we’re good with everything above, then let’s go ahead and set up our first Facebook store.
Configure Your Shop
The first step is to navigate to your Facebook business page. You need to be logged into the business page and have admin privileges.
Unlike before, now Facebook displays the shop section by default on the brand’s Facebook Page. What needs to be noted is that unless you don’t configure the shop, it is not visible to the page visitors.
It’s only accessible to you once you log in to your Facebook account. Once you’re logged in, navigate to your Facebook page and locate Shop Section on the left-hand side.
By any chance, if the section is not visible, go to settings and update the Page Template. Facebook offers multiple Page templates for your page which helps you to navigate users better. To update the template, follow the mentioned steps:
- Click Settings at the top of your Page.
- Click Templates and Tabs in the left column.
- Below Templates, click Edit next to your current template.
- Click View Details next to the template and apply the shopping template
- Review the new buttons and tabs for your Page and click Apply Template.
- Click OK.
Setup Your Shop
To get started with shop set up, what is important to note is that the setup differs for the US store and Non-US store.
While the US Shop store setup needs a more comprehensive and detailed setup, a Non-US store needs more of guided setup. We’ve listed down both the Steps for you below:
Click on the Shop tab and access the pop-up with the setup instructions. Take your time and read the whole piece and click on Get Started Button.
Upon clicking Get Started, another pop up will appear this time asking about your business details like Country, Currency, Street address and more. Keep in mind, that the business email address you provide here will receive payment notifications.
Fill Out the Details and Click on Next
Now Facebook will ask for your tax registration number and the states where you want to do business.
Many new shop owners try do dodge this step for now as it has to skip option, but we highly recommend giving out all information in one go. This is because Facebook eventually asks for these details.
Once you’re through the previous step, now you indicate the type of products you intend to be selling on Facebook. Once you’ve defined this and clicked next, it’s time to fill out some more taxes’ information.
Yes, with US-based store Facebook takes up as much information as you can give, and this is not something you want to skip. You can assign it to someone who handles your business legal process.
Requirements to Build Facebook Shop Page
With that done, you have the difficult stuff behind you, and you can now finalize the setup of your store on Facebook.
The last things to clarify are your shipping options, return policy and customer service email. Just pick from the list of available shipping options and set your details for each.
There are a few standards that Facebook likes to keep and honestly, which makes Facebook so much special when it comes to shopping. Please see below the rules that Facebook has set up:
- You must ship products within three days
- Customer must receive his/her package in no more than ten days after ordering
- You must use shipping services which provides features like tracking and delivery confirmation
- You cannot ship internationally from Facebook
One final step before completing the setup that you might have to go through is agreeing to the Merchant Terms and Policies depending on your account setup and location.’
Non-US based store
Unlike a US-based store, in Non-US based store setup you start with accepting Merchant Terms and Policies. You’ve to agree with these terms and services and then proceed to the next step.
As part of the next step, we must define how orders will be handled. There are two options available:
1. Message to Buy: As the name suggests, Users directly connect with your business via Facebook Messenger whenever they want to buy a product. This also helps in improving your overall Facebook store experience.
Though this option provides a great opportunity to interact with your customers directly and handle the overall sales process. The downside is it involves a lot of manual workforce and chances of missing out on orders are very high.
2. Check out on Another Website: This setup urges your users to complete their purchase on a third-party website (understandably your website) once they like and click on any.
The advantage of this option is that it provides a seamless shopping experience to the users offering a variety of products and categories to choose from. The only downside to this is that you need to set up your e-commerce website which is not big rocket science.
While both methods have their pros and cons, having option B makes more sense. In nutshell:
- If you already have an online store running on Shopify, BigCommerce, WooCommerce, or any other e-commerce platform, then go for option (b).
- If you don’t have an e-commerce store set up and you don’t want to do this now, go for option (a)
As we mentioned before, different locations have different modules on Facebook. The same goes while configuring payments as well. Depending on your country of operation, the Facebook module will present you with a different set of options here.
For US-based businesses, the most common setup involves linking a bank account and having the funds deposited there.
For Non-US store and international location, you can set up your custom methods on either of your selected modules in the shop section. At some places, it might also allow you to setup Paypal or Stripe.
Though the integration process for Paypal and Stripe is quite simple, you’ve to double-check based on the updates these platforms receive. Now let’s set up a payment method for US-based store:
- Once the module is open, click on “Setup Payments”
- In the next window, Facebook asks for your Tax details. This is quite an important step and cannot be overlooked. Please note, provide accurate information in this step as the once provided, the information cannot be edited again.
- The final step is to link your bank for payment. Type in your bank routing and account numbers, along with the name on the account. Click on the Save button.
Start Publishing Products
Once the payment method setup is successfully completed and your shop is set up, like any other brick and mortar shop, it’s time to add products. As soon as you head to your shop page, you can see the Add Product button right in the middle where Facebook urges you to start adding products in your shop.
The form looks straightforward and features all the details you’d expect. For the US store the process is as mentioned below:
- Product photos or videos. Adding at least one picture of your product is a must. It’s a lot better to add multiple images. Also, if it’s relevant considering the type of products you’re selling on Facebook, you can add a video as well.
- Click on Add Photos to insert product images. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook store.
- Name and Description are self-explanatory. Once again, this all depends on the type of products you’re selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use in your e-commerce shop.
- Price. No product listing can live without this crucial detail.
- Inventory. Tracking your inventory helps you get a grasp on the volume of sales you’re having and make sure that everything is by the book.
- Shipping Options. Select from the set of shipping options you’ve configured during setup and fill out the details for this specific product.
- Share this product on your Page. You might want to tick this box to have the product shared on your page as soon as you approve it.
- Visibility. Set this to “Public.”
Click on Save to finalize the process.
With that done, you’ll see your product live on your Shop page.
For Non-US Stores, there is not much changes in the overall process, your Inventory, Shipping Options will be replaced by a Checkout URL.
Furthermore, to manage your products, head on to your page while logged in as administrator. Click on “Publishing Tools” and navigate to Shop Section in the left sidebar. In the shop section, you’ll find Products, click on it and manage all your products on the right side.
Manage Your Orders
Order Management is not something which has been rolled out globally by Facebook. For now, it’s available in the United States only. If you have a US-based store, you can find this feature in your page’s publishing tools.
As mentioned before, head to publishing tools of your page and navigate to Shop section. In the shop, section find “Pending Orders” in the left sidebar.
If you’re able to access this feature, you’ll be able to see all the details associated with a particular order, buyer’s information and even connect with them as well. Facebook will send you a notification every time you receive an order if this feature is enabled in your profile.
As a friendly reminder, per Facebook’s rules, you must ship each order within three business days after receiving the order. Once the order has been shipped, click on the Mark as a Shipped button to finalize everything.
Which gives a lot of opportunities for marketers and brands to increase their revenues on this platform. Hence, it’s evident why exactly it’s necessary to have a Facebook shop configured.
Not only it gives your followers and new engaging users a chance to see everything that you offer from your page but to transact from your Facebook page as well.
If you’re a non-US store, it offers a tremendous opportunity to increase traffic on your website which in returns can increase your overall revenues. With that being said, check out our top 5 reasons to have a Facebook store/shop once and for all:
- Driving new sales: One of the biggest reasons to own a shop on Facebook is to drive new sales from users all over the place. With a brick and mortar store, you usually limit you reach either to an area or a city. But with Facebook, you can tap a wider audience and drive much bigger sales volumes.
- Engaging potential customers with products directly: Communicate with potential customers who show interest in your product directly. This eliminates middlemen’s structure and empowers the brand to be their own voice.
- Offering deals and promotions: Since we have got a vast audience on Facebook, it is very easy to give offer deals and promotions to your loyal audience. This can help you in increasing brand loyalists as well.
- Rewarding brand advocates: Once you’ve earned your brand advocates, it’s time to give them something extra. Spoil them with your extra care and offers and let them become your brand’s voice which will take your business many miles.
- Building brand awareness and recognition: The more people know about you and your brand, better it is for your revenues. Having a Facebook page/shop/store offers you this opportunity and maximizes your reach many folds.
We cannot wait to see more shops/stores coming up and more and more upcoming brands start developing more brand advocates. After all, Facebook is becoming a force to reckon with especially in the e-commerce sector by driving brand advocates where they want to be.
Facebook is really on a roll for business and as many businesses can take advantage of this opportunity better it is. Let us know your thoughts in the comment section below about the article. We’d also like to hear your thoughts on how Facebook can be a boon for businesses?