Complete List of Social Media Video Size Specifications in 2020

Guide for Social media Video Size: Social media has vast platform to create strong communication with your audience and a great way to share new ideas. Over 700 million engagement on Instagram was reported recently and around 1.28 billion people use Facebook every day. This adds an opportunity for every brand to advertise your products, services, and offerings.

Nowadays, social media is not only limited to personal posts and images, rather, but it has also shifted to the next level. From live videos to engaging videos post; the journey is never-ending.

Brands have realized that video is a perfect way to capture the target audience’s attention on social media. Multiple brands use video content over the images to attract the audience and generate more leads.

A complete Guide on Social Media Video Sizes:

A complete Guide on Social Media Video Sizes

If you too are looking out to start your social media promotions, video marketing will prove successful no matter you are either offering a product or a service. It works everywhere!

But, very few social media marketing managers know the right way to start with social promotions. Apart from concentrating on making videos amazing, the brand must also look after the right way of deploying social media videos.

One thing which the companies forget to take care of is Social media Video Size specifications. For most of them, it is difficult to understand the correct video size and specifications set by different social media platforms including Instagram and Facebook.

Read More: Instagram Vs. Facebook: Which One Is Better for Brand’s Strategy

So, we are here with the latest Social media Video Size cheat sheet for multiple social media networks which you must ensure while uploading any new video.

Let us start with the most popular and highly used platform Facebook:

1. Facebook Video Sizes:

Facebook Video Sizes

Facebook is one of the social platforms which alone creates 45% of more users’ engagement on videos, which is much more than any other social media network.

There are numerous videos that can be uploaded on Facebook with different dimensions and specifications. Face supports video of different dimensions such as 4:5, 2:3, 16:9, 9:16.

Below are some of the popular types of videos along with their sizes and specifications:

1. Shared Video Posts:

Shared videos are the most common type of video on Facebook. It has the adjustment of landscape and portrait.

Facebook Shared Video Specifications:

  • Video size: 1080 x 1920 (Landscape and Square)
  • Landscape size: 16:9
  • Portrait size: 9:16
  • File Size: Maximum 4 GB
  • Video Length: Maximum 4 Hours

2. Facebook 360° Video specifications

Facebook 360° videos are trending on social media, it creates a 360° view of any particular area. It allows the users to get a complete 360 view by scrolling the mouse on a desktop or turning the mobile device.

Facebook 360° Video Specifications:

  • Maximum Video Dimension: 4096 x 2048 pixels
  • Minimum width: 600 pixels
  • Maximum File Size: 1.75 GB
  • Maximum Length: Less than 40 minutes
  • Video frame size: Maximum 60fps
  • Recommended Video format: MP4 container

3. Facebook Video Ads

There are more than 5 million advertisers worldwide using Facebook to advertise their products or services. There are different types of advertisement videos with different specifications. So let’s find the specification for every video type.

Desktop News Feed Link Video:

The desktop news feed video is similar to the shared video that has appeared in the user feed and also visible at the timeline. It can be square or landscape.

Desktop News Feed video specification:

  • Video dimension: 1280 x 720 pixels (square and landscape)
  • Minimum dimension: 600 x 600 (square), 600 x 315 (landscape)
  • Video format: MOV or. MP4 file
  • Landscape aspect ratio: 16:9
  • Square aspect ratio: 1:1
  • Video duration: 120 minutes (max)
  • Video Size: 4 GB (max)

1. Carousel Video Ads

Carousel Video Ads

Carousel Video ads are trending in social media it allows the user to scroll the images before clicking the link. These ads are 10 times more effective than standard social media ads.

Carousel Video Specifications

  • Video Dimensions: 1080 x 1080 (Landscape and Square)
  • Minimum dimension: 600 x 600 (square), 600 x 315 (landscape)
  • Square Aspect Ratio: 1:1
  • Video File Size: 4 GB(max)
  • Video format: .MP4 and.MOV.
  • Video Length: 240 minutes (max)
  • Video frame: 30fps (max)

2. Collection Video Ads (for mobile)

Collection Video Ads

This ad type has basically used for marketing brands to advertise their products in which a video is a showcase with multiple images below it.

Video Specifications

  • Video Dimensions: 1200 x 628 (Landscape and Square)
  • Minimum dimension: 600 x 600 (square), 600 x 315 (landscape)
  • Landscape Aspect Ratio: 16:9
  • Square Aspect Ratio: 1:1
  • Video File Size: 4 GB (max)
  • Format: .MP4 and .MOV.
  • Frame: 30fps
  • Length: 120 min (max)

3. Canvas Video Ads

Canvas Video Ads

These ads contain paid content that gives a great interaction to the people. There is no character limits.

Canvas Video Specifications

  • Video Dimensions: 1200 x 628 (Landscape and Square)
  • Minimum dimension: 600 x 600 (square), 600 x 315 (landscape)
  • Landscape Aspect Ratio: 16:9
  • Square Aspect Ratio: 1:1
  • Video format: .MP4 and .MOV.
  • File Size: 4 GB Max
  • Length: 120 min (max)
  • Frame: 30fps (max)

4. Autoplay Video Ads

Autoplay Video Ads

When the user scrolls the screen, the autoplay ad gets started. These ads have identical specifications with in-ad videos.

Autoplay Video Specifications

  • Video Resolution: 750p
  • Minimum dimension: 600 x 600 (square), 600 x 315 (landscape)
  • Landscape Aspect Ratio: 16:9
  • Square Aspect Ratio: 1:1
  • Video format: .MP4 and .MOV.
  • File Size: 4 GB Max
  • Length: 120 mins (max)
  • Frame: 30fps (max)

5. Slideshow Video Ads

Slideshow Video Ads

Slideshow video ads are built by the advertisers to reach the audience with a slow internet service. In this type of ad, there is a slideshow of pictures in a video.

Autoplay Video Specifications

  • Video Dimensions: 1200 x 720 (Landscape and Square)
  • Landscape Aspect Ratio: 16:9
  • Square Aspect Ratio: 1:1
  • Video format: .MP4 and .MOV.
  • File Size: 4 GB Max
  • Length: 120 min (max)
  • Frame: 30fps (max)

2. Instagram Video Sizes:

Instagram Video Sizes

Instagram has started video advertising in 2015 and There is around 5.2 billion engagement of people on brand created an advertisement in 2017. It is one of the social platforms to reach abundant people.

1. Instagram Feed Videos

There are three different formats of Instagram videos i.e. square, vertical and landscape. Instagram feeds is a wide source of creating audience attention.

Instagram Feed Video Specifications

  • Video Dimension: 1080 x 1080
  • Minimum dimension: 600 x 600 (square), 600 x 750 (vertical)
  • Landscape Aspect Ratio: 1.9:1
  • Square Aspect Ratio: 1:1
  • Vertical Aspect Ratio: 4:5
  • File Size: 4 GB (max)
  • Video Length: 60 seconds (max)
  • Video Frame: 30fps

2. Carousel Video Ads

Carousel Video 2

It is much similar to the Facebook carousel ads. Carousel ads allow the audience to see more pictures and features than a single picture or video.

Carousel Video specification

  • Video Dimension: 1080 x 1080
  • Minimum dimension: 600 x 600
  • Aspect Ratio: 1:1
  • Square Aspect Ratio: 1:1
  • Number of Cards: 2 to 10 (max)
  • File Size: 4 GB (max)
  • Video Length: 60 seconds (max)
  • Video Frame: 30fps

3. Instagram Stories Ads

Instagram Stories Ads

Attract your audience by featuring ads on Instagram stories. These stories will disappear after 24 hours.

Read More: Instagram Stories Ideas to Get More Followers

Instagram Stories specification

  • Video Dimension: 1080 x 1920
  • Minimum dimension: 600 x 1067
  • Aspect Ratio: 9:16
  • File Size: 4 GB (max)
  • Video Length: 15 seconds (max)

3. Twitter Video Sizes:

Twitter Video Sizes

Twitter is the biggest hub of social media platform with over 2 billion of engagement of people. It is a popular space to share and interact with people. This is the best platform for marketers to advertise.

1. Twitter In-Feed Video

Twitter In-Feed Video

There are two video formats for twitter feed i.e landscape and portrait which are used to upload a video on twitter directly. There are no particular specifications for twitter feeds.

Twitter In-Feed Video specification

  • Video Dimension: 1280 x 1084
  • Minimum dimension: 640 x 640
  • Aspect Ratio: 1:2:39 to 2:39:1
  • File Size: 512 MB (max)
  • video formats: MP4 (web), .MOV (mobile)
  • Video Length: 140 seconds (max)
  • Video frame: 40fps

4. YouTube Video Sizes:

youtube video sizes

YouTube is known as the second largest search engine after google. It is the most required network for video content.

More than 500 hours of videos are viewed on YouTube. It is the best platform for advertisers to promote and share for content marketing.

1. Standard YouTube Video

Standard YouTube VideoV

YouTube allows the user to upload their video in any dimension or format. The best format which gives them high quality to the video in MP4 format while other formats are also supported.

Video specifications

  • Video Dimensions: 3840 x 2160 (max)
  • Minimum dimension: 426 x 240
  • Aspect Ratio: 16:9 or 4:3
  • File Type: .MOV, MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • File Size: 128 GB (max)
  • Video Length: 12 hours (max)

2. Skippable, Non-Skippable, Mid-roll & Bumper Video Ads

Skippable, Non-Skippable, Mid-roll & Bumper Video Ads

Brands that advertise on YouTube will get 20% more engagement than other platforms

  • Skippable video ads: max length is 12 hours( can be skipped after 5 seconds)
  • Non-skippable video ads: max length is 15-20 seconds( 30 seconds in some areas)
  • Mid-roll video ads: minimum length is 30 seconds
  • Bumper video ads: max length is 6 seconds

3. Display Ads

Display Ads

These ads will appear in the user search query or on the right video column while watching the video. These ads are not played automatically like other ads you have to click on the ad to play.

Video specifications

  • Video Dimensions: 300 x 250 (max)
  • Aspect Ratio: 16:9 or 4:3
  • Video Length: 12 hours (max)
  • File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • File Size: 128 GB (max)

5. Pinterest Video Sizes:

Pinterest Video Sizes

People share videos from YouTube and other social platforms on Pinterest. Pinterest offers two format types for a single video type.

1. Long-Form Video Ads

Long-Form Video Ads

Pinterest uses two kinds of formats for videos i.e. vertical and square. They are almost the same but have some unique dimensions.

Long-Form Video Specifications

  • Square Video Dimensions: 600 x 600
  • Vertical Video Dimensions: 600 x 900
  • Square Aspect Ratio: 1:1
  • Vertical Aspect Ratio: 9:16
  • File Size: 2 GB Max
  • Video Length: 30 min (max)
  • File Type: MP4 and .MOV
  • Video frame: 25fps
The Last Note:

Videos are among the successful ways to win the heart of your social media followers and also help in engaging them. Not only this, but videos on social media also pull a lot of traffic and increase your lead generation chances. Hence giving special attention to social media videos is a must.

We hope this Social media Video Size cheat sheet will help you in uploading optimized videos. Do let us know which form of videos you use the most and what specification works well for your business!

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