13 Competitor Analysis Tools to Spy on Your Competition

Tools for Competitor Analysis: Business never runs in isolation. There are several other competitors in a similar field that will, directly and indirectly, affect your business. There will be various social marketing media strategies that will have an impact on your overall strategy. Needless to say, understanding the external environment of a business is quite essential.

If you want to run a successful blog or website, doing competitor analysis is a must. This strategy will help you to understand who your competitors are? What their strategies are, how well they are planning? What kind of traffic their website is getting, and what do people like about them?

Having a detailed competition analysis and monitoring their online marketing activities will help you to stay a step ahead of them. 

What is Competitive Analysis?

Healthy competition is a good thing, and it forces the business to grow, evolve, bring better products, and services for the customers. But at the same time, it is essential to monitor your competitor closely and have complete knowledge about their strengths and weaknesses. 

Spying your competitor will help you to learn what type of content works best for your competition. You can use this information to create better and more targeted content in the future. 

Doing this will also help you to find the best places to advertise your business by checking where your competitors are placing their ads.

What Should You Spy?

Having understood the need for competitive analysis, it is now vital to understand the areas that you should be spying on.

Website Traffic

Monitoring Website Traffic of the competitors will help you to gain insights on –  

How much traffic are they getting and from where is this traffic coming from?

How much time people are spending on their website? Is the time spent is non-negligible? Is the right kind of traffic visiting the website, or is the website delivering what was promised?

Search Engine Optimization

Spying the competitor’s SEO will give a path to boost your own search engine ranking and optimization. You can learn more about what keywords they are bidding for and what backlinks they are getting, i.e. what are the websites linking to them and so on. 

Learning this will help you to find excellent opportunities for backlinks and the best keywords for your website.


You can analyze the advertisement strategy by gathering information on three aspects:

  • What your competitors’ are advertising?
  • What are their best-converting ads?
  • Which is the unique visual content that got the people to convert?

All such information can help you to develop an advertising strategy for your website. 

Social Media

social media image

Monitoring their social media count can help you to gain insights on the following:

  • All the popular social media sites that your competitors are on.
  • What type of updates are they posting on these platforms?
  • Status of their followers and engagement
  • The number of advertisement campaigns they execute and successful ads.

Website Content

It is essential to keep track of the type of content they are publishing, and what are their most successful posts? 

You can also check their posting frequency, engagement, and traffic on their blog and other platforms.

That is actually too much information to analyze. The good news, though, is that there are many competitive tools available in the market that will help you to gather this information about your top competitors quickly. 

We have broken down a list of comprehensive tools that will help you to spy on your competitors.

13 Competitor Analysis Tools to Spy On Your Competitor

In this comprehensive guide, we have collected 13 tools that will help you to spy on your competitors. We have divided the tools according to their specialty. 

You can find tools for:-

  • Technical Analysis of Website 
  • Analysis tools for Social Media of Competitors  
  • SEO Analysis of Competitors 
  • Content Analysis of Competitors 
  • Analysis tools for Emails, Ads, and industries 

Tools for technical analysis of the website are as follow:

1. Google PageSpeed Insights

Google PageSpeed Insights

Searchengineland is an absolutely free tool by Google and is one of the best if you want to make your web pages fast on all the devices. You can evaluate your website on a scale of 1 – 100 for mobile as well as PC. if your score is above 85, Woah, you are performing great!!

But if your score is below that, you still have a lot to worry about! But this incredible tool will also give you insights about what will help you to improve your website.

This tool is excellent if you want to compare your website performance to your competitor. By comparing the scores of your site and your competitors, you can have insights into what needs to be done to improve your performance. 

Click here for the Website and Download link.

2. WebLOAD


WebLoad is a website testing tool that provides a precise analysis of your web application performance over various platforms. This tool will also give you information on pinpointing issues and bottlenecks in your website that may stand in your way of achieving load and response requirements.

This efficient tool is absolutely free and supports a wide range of web, mobile, enterprise protocols, and technologies. 

With more than 80 configurable report templates, you can use it for easy reporting to share results about the root cause across distributed teams.

Click here for the Website and Download Link.

Tools For Social Media Analysis of Competitors

3. Phlanx


This Instagram monitoring tool will help you to have a bigger picture of your competitor’s social media presence. It will give you clues about their followers on Instagram, engagement rates. Further, it will also provide information about whether an influencer has a genuine following on Instagram.

Instagram monitoring

The tool has an excellent capability to calculate the engagement rate based on the number of followers an account has versus the rate that followers interact with the content posted. 

Click here for the Website and Download Link.

4. Social Mention


Social Mention is another excellent and most popular tool which you can use to spy on our competitors’ website. Marketers have found this tool quite handy, particularly when they want to spy on the reviews of their competitors and what is being said for them.

All you need to do is enter a search term – this can be the name of the company or a keyword that the company owns or frequently uses. 

This tool will have a detailed search of this keyword or company name over various platforms, and you will be able to see what is being said about the concerned company on diverse networks or blogs.

It is free to use the tool and one of the most efficient to locate all the brand mentions and reviews about the competitor.

Tools For SEO Analysis of Competitors

5. SEMRush

SEMRush is one of the best tools for checking competitors’ SEO, particularly the ranking keywords. It is one of the most excellent tools for doing a full competition analysis within minutes. 

This tool will give insights about the keywords used by a particular site, ranking of those keywords in google, and the estimated traffic for a given keyword. 

Follow these steps to have a detailed analysis of your competitors SEO 

  • Login to SEMRush and enter the domain name of the competitor you want to search for.
  • You will get a detailed report of the domain entered, including organic searches, backlinks count, top keywords, leading competitors, sources from where the website is getting majority traffic, etc. 


You can also have detailed insights on the top-performing keywords that are driving maximum traffic on the competitors’ website. 

This tool is free for one month, and after that, it will cost you $99.95 for a month.

6. Ahrefs


For SEO analysis of the competitors, Ahrefs is another popular tool. It is the tool that operates with the biggest backlinks database, helping you to have the exact picture of your competitors. This is one of the most efficient tools for backlink monitoring.

It will show you the IPs, pop-up pages, and external links to the competitors’ website. Also, you can utilize this tool to know the keywords that your competitors are using. You can opt for a mail facility where you get an alert when you or your competitor gain or loses a backlink.

Major Takeaways – 

  • Check out the site’s highest-performing content based on the backlinks. You can also use this information to optimize your advertisement strategy.
  • Assess the highest performing keywords on a competitor’s website and what are the keywords that drive maximum traffic. You can use such relevant keywords for your website to increase engagement.

The tool provides a 14-day free trial, after which you can purchase it for $99 per month.

Click here for the Website and download link.

7. MozBar

MozBar is an all in one SEO toolbar for the research of your competitors. It will give an overview of how authoritative a site is in the eyes of Google. The tool has its own metric of Domain Authority (DA). 


When you search for any link, the tool will assign the site a DA score based on various factors, such as its likelihood to rank in the search engines. This score is also dependent on factors such as backlinks. Higher the DA score, the better it is for a site.  

You can also put more than one site to check how the competing sites perform in a google query. It is an efficient tool to monitor your competitors’ position by figuring out how long they have been around and how many backlinks are they winning.

Click here for the Website and download link.

Tools For Content Analysis of Competitors

8. Buzzsumo

Buzzsumo 1

Buzzsumo is a perfect tool for content makers as it gives the data of top-performing content for relevant topics. You can have insights about the most preferred content of your brand, as well as the content of your competitors.

The tool has a feature of content research that allows you to trawl through a large amount of content available on the web to find the most popular content. 

You just need to search for a topic or domain, and the tool will bring you the most preferred content on that topic from the past year.

Buzzsumo 2

You can narrow down this enormous information by adding filters to modify the result as per your requirement. For example, you can add filters if you are looking for content from a specific country or a particular language or a particular time frame. 

You can also filter the results if you are looking for content in a particular format, e.g. videos, infographics, etc.

Click here for the Website and download link.

9. Similarweb


SimilarWeb is one of the most comprehensive online tools that provide insights on traffic and marketing of the competitors. 

This tool provides a quick overview of the website’s reach, ranking, content, and engagement. It also offers an understanding of the source of traffic.

You can also determine the site’s backlink traffic and the source where the site directs its visitors. The enormous data that the site provides is divided into general overview and eight other metrics-

  • Geography
  • Referring Sites
  • Search Traffic
  • Social
  • Display Advertising
  • Audience
  • Similar sites
  • Mobile apps

The free version of the tool enables a comparison of up to 2 websites side by side. Whereas in the PRO version, a comparison of up to 5 sites is available.

Click here for the Website and download link.

10. Feedly


Feedly is one of the best content monitoring tools to keep an eye on competitor’s blogs. It is also among the best tools that is designed to store and organize the content as it is published. 

The simple and clean interface provided by the tool is an excellent solution for both casual readers who want to see all the relevant websites in one place and business users who can take advantage of reading all the trending content on the internet.

You also get Google keywords alert on subscribing to the pro plan. This is a great feature to keep an eye on the content published by your competitors, trending content, etc.

The tool provides a free basic plan that lets you follow up to 100 sources. For business users, the Pro plan is suitable as it enables you to follow unlimited sources and categories.

Click here for the Website and download link.

Tools For Analysis Of Emails, Ads, and Industry

11. Mailcharts


MailCharts is one of the best tools to monitor email campaigns of your competitors.

This tool not only monitors the email but goes a step ahead for persona analysis to gain insights on how the competitors segment their audience.

Mail charts pull out the data such as email sending frequency and compares it to your business campaigns to have an idea where your emails stand.

The website also offers some email templates and examples to keep in tune with the best marketing practices. These examples are pulled out of the biggest campaigns so that you have an idea of what today’s top-performing email looks like.

The free version of this tool will give you access to the past two weeks’ data of 3 companies. 

The starter pack will give access to unlimited historical data of 10 companies and will cost you $ 99 per month.

The business pack will give you access to unlimited historical data of 25 companies and will cost you $ 249 per month.

Enterprise pack will give you access to unlimited historical data of more than 100 companies and will cost you $ 999 per month.

Click here for the Website and download link.

12. Owletter


Say goodbye to all the dummy email accounts created to spy on your competitors. This efficient data-driven tool will help you to aggregate and organize emails from competitors into simple, user-friendly dashboards.

This tool also lets you check if the company has a high spam score and get a primary analysis of their email habits.

Likewise, you can pick up the trends followed by your competitors and prepare your email strategy.

You can start with a 14-day free trial.

Beyond that, you can subscribe for $19 per month to monitor up to 10 websites.

Pro pack will cost you $39 per month in which you can monitor up to 25 websites.

The unlimited pack will cost you $79 per month in which you can monitor unlimited websites.

Click here for the Website and download link.

13. iSpionage


This tool is perfect for gaining information about the advertisement strategy of your competitors. This will give you detailed insights on competitors’ paid ads.

The tool identifies your top Adword competitors and also give information about their approximate monthly budget and entire Pay per Click (PPC) Strategy. 

You can use the tool to download a PDF report for a better understanding of the advertisement strategy.

Apart from this, iSpionage can also give you information about who else competes for PPC ads for a specific topic and what is their monthly budget.

Click here for the Website and download link.

In Conclusion

Understanding your competitors’ strategies and plans requires in-depth market research. When you have access to proper competition monitoring tools, it will be easy to collect, organize, analyze, and share relevant information about the competitors.

Doing this will, in turn, help you to improve the quality of marketing and give strategic direction to the business.

We hope our list of efficient competitor analysis tools helps you to gain insights on competitors’ information and improve your engagement and marketing.

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