Stories Ads

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Photo Ads

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Video Ads

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Carousel Ads

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Collection Ads

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Explore Ads

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IGTV Ads

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Instagram Shopping Ads

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Stories Ads

These are usually done to get an app download, a website visit, traffic, or to increase views on a video

Photo Ads

Just like sharing photos on Instagram, photo ads are promoted or sponsored posts from a brand to raise awareness

Video Ads

The most significant purpose of using a video ad over a Story or Photo Ad is to improve lead generation

Carousel Ads

The main aim is to showcase several products to entice the user enough to follow through to the ad’s intention

Collection Ads

This is the newest kind of ads wherein the users can make the purchase directly from the ad

Explore Ads

There is no ad in the Explore tab. It is disguised as a post that can hook the user intended action

IGTV Ads

This is newly announced ads that will allow video advertisers to showcase their products and skills for longer durations

Instagram Shopping Ads

Instagram Shopping ads allow the brands to set up a storefront first through which sales can happen