Stories Ads
These are usually done to get an app download, a website visit, traffic, or to increase views on a video
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Photo Ads
Just like sharing photos on Instagram, photo ads are promoted or sponsored posts from a brand to raise awareness
Video Ads
The most significant purpose of using a video ad over a Story or Photo Ad is to improve lead generation
Carousel Ads
The main aim is to showcase several products to entice the user enough to follow through to the ad’s intention
Collection Ads
This is the newest kind of ads wherein the users can make the purchase directly from the ad
Explore Ads
There is no ad in the Explore tab. It is disguised as a post that can hook the user intended action
IGTV Ads
This is newly announced ads that will allow video advertisers to showcase their products and skills for longer durations
Instagram Shopping Ads
Instagram Shopping ads allow the brands to set up a storefront first through which sales can happen
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