Stories Ads

These are usually done to get an app download, a website visit, traffic, or to increase views on a video

Photo Ads

Just like sharing photos on Instagram, photo ads are promoted or sponsored posts from a brand to raise awareness

Collection Ads

This is the newest kind of ads wherein the users can make the purchase directly from the ad

Explore Ads

There is no ad in the Explore tab. It is disguised as a post that can hook the user intended action

Instagram Shopping Ads

 Instagram Shopping ads allow the brands to set up a storefront first through which sales can happen