Be Recognizable

[{"selector":"#anim-9e10e8d9-0226-4018-ad90-4fde2cfe9b05","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f653fb2-e6a8-44f6-9062-179cba4e85b9","keyframes":{"transform":["translate3d(-118.54545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bacfb998-dcae-4d6f-9c91-14cef353b8ad","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02aadc37-a876-42e8-9b96-ba6b637a2624","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0db082e-05be-4fe0-9a98-e7daa31ea80a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a5fb9db-8c42-4919-82a9-1d531bca7bef","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The longer the name the more likely are people to avoid tagging its tweets as there is a character limit Learn more

Personalize your Bio

[{"selector":"#anim-629ab9d6-b152-46fa-bbee-c857a228bba3","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70d274ec-d9b3-4f17-8a4d-fd27e35c94bd","keyframes":{"transform":["translate3d(-118.54545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39021245-d4a1-4fee-adc5-f1c1cf46bf81","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9500e452-7840-4025-a91f-dfdb3098f5c6","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c972a2c0-53f7-49d3-8dde-8a3c6b818c25","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9880c26e-732b-4461-b53b-f87bbcb4e2a8","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Showcase your comedic prowess to add flavor. This flavor you add could be that of seriousness, and it just has to be a reflection

Make Mentions of Twitter Handles

[{"selector":"#anim-6b7d1ba1-cf61-4ada-96d5-6f92a122bd78","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b899853-e5db-4355-a301-fa6924884ab5","keyframes":{"transform":["translate3d(-116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5cc8ffd-ba46-4c13-9b1d-b57df857f7c0","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f404a115-d2a8-4cd5-b880-3b8cb19ba128","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37b61551-1ff6-41a6-b165-ba343005e710","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fce891b9-a468-4ffb-99f6-408860ee07d5","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A lot of brands create multiple accounts on Twitter that could be because of languages & Location. you must connect all of them

Tweet at the Right Time

[{"selector":"#anim-176e4cf8-37ce-4bf3-a6dc-3a511553019c","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02805f12-3306-4e17-91f3-2652ca5bf14d","keyframes":{"transform":["translate3d(-118.54545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d4811c0-1024-4cc2-a197-ef8a3c6bbc77","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0890f59-e94b-4e04-826c-7592167b8405","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f556f41a-1f85-4c76-8ba2-6e66725106dd","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bca91de-c3f5-495c-bc91-c5e8035338af","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Content is key, but if you push it out when your audience remains inactive, you set yourself up for a social media disaster.

Let it not be about Just Selling

[{"selector":"#anim-d0dbf382-1ca0-40c6-9497-6e31995fcbdc","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cacdf3a4-8e98-4fea-940d-14f6fcebd15f","keyframes":{"transform":["translate3d(-116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32a5483d-a53f-4864-8ca6-e4abd0111e80","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f97bccc5-ea14-4ce4-b991-81383883d4c5","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0608100-361b-4225-ac22-38baa79cdd44","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ad0b475-320b-47e4-93f4-25f617255337","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The end goal is to increase sales and boost existing revenue, but that does not mean we shove ‘sales pitches’ down the follower’s throats

Great Content= More Engagement

[{"selector":"#anim-c1f9c530-647e-4b1b-afc7-b284768d5673","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60decdba-8a75-4b44-9a9f-cd93fd902150","keyframes":{"transform":["translate3d(-116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6712e596-0d1e-4e71-94f6-635fa1fc851a","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2a116bd-b5f0-47f1-850f-1a681976826f","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1f3a7af-5576-48a9-9fc2-e2e09b38c5cf","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a732f632-f222-4af6-a16d-0ecce6a307ab","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] writing short content, you must keep in mind that the tweets must be easy to read and brand-focused.

Don’t Overuse Hashtags

[{"selector":"#anim-394fa90c-c3c8-442c-8a9a-9163273d9c05","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f1bb134-f571-4677-84c0-6658e3604a99","keyframes":{"transform":["translate3d(-118.54545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85910b76-ac4f-41f3-8d9a-3172d7c8e970","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d621fd6-0c98-4c60-98f3-320d2c98020a","keyframes":{"transform":["translate3d(-117%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb931c62-384a-4dba-b4dc-84a6eb158400","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50b4a4e1-6cf8-40d8-b416-fd15accd791a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The data displayed in the image below will tell you the same and a very important fact that overuse of hashtags can drop your online engagement by 17%

Tweet on Events Big or Small

[{"selector":"#anim-8ec9bfb8-5f85-4154-bbeb-923c96fa9582","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0239fe4c-90a7-46b6-ace9-9965e8f948bb","keyframes":{"transform":["translate3d(-116.83168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-921467c8-2489-4692-8610-fa33b149e48f","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99955095-7509-4b2c-a6fd-b9a68c66912b","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83df8b59-1158-4e5a-b034-88e111bf4b40","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca2ae280-5ac7-4712-bb7c-d928fbe1a831","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Sharing content around the holidays or major events like NBA season will help you get in your audience’s good books

Analyze Popular Tweets

[{"selector":"#anim-92aa77b4-c9b0-4c9c-963e-773817f03af0","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2782faca-7708-48a6-bd92-16ed113946b5","keyframes":{"transform":["translate3d(-115.98746%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ac88e15-a321-4f46-b804-e6e5a21e6d56","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4764429-20bd-4989-b379-73c1ce24dd08","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c17eb762-f933-407d-a00f-d2037f8ff994","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69f7a0f6-b8e1-4da9-9e49-2972483c06f4","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The statistics you uncover will help you in replicating similar attributes to increase engagement again,

Do Advanced Searches

[{"selector":"#anim-a2ad6c0f-c296-4e99-99ba-55e5bba76882","keyframes":{"opacity":[0,1]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91fc7f90-e0be-4228-a0d8-4590ab98525e","keyframes":{"transform":["translate3d(-118.54545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9eed11c-5fbc-44c5-87b3-f7370535ee7f","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e08e7a42-102f-4df3-a174-39950d966ab2","keyframes":{"transform":["translate3d(-117.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fb127fa-70c4-4547-ae6a-aaf4adcc67e6","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1b66584-a639-46f8-ba50-35d3a7ff9a9c","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Make use of Twitter’s advanced search for getting closer to the audience that would be more interested in what you offer Learn more

Be Recognizable

No. 1

Personalize your Bio

No. 2

Make Mentions of Twitter Handles

No. 3

Tweet at the Right Time

No. 4

Let it not be about Just Selling

No. 5

Great Content= More Engagement

No. 6

Don’t Overuse Hashtags

No. 7

Tweet on Events Big or Small

No. 8

Analyze Popular Tweets

No. 9

Do Advanced Searches

No. 10